Resources

Make the Connection That Matters, Use Technology to Build Culture

Harness the power of tech to cultivate a thriving culture. When considering workplace culture, technology may not be the immediate term that springs to mind. Yet, better systems can support the professional and personal satisfaction that employees crave, while also meeting the member-centric needs of constituents. This eBook, co-authored by.orgCommunity and Impexium, delves into how associations can leverage technology to strengthen their culture, foster engagement, and create a more fulfilling

How to Attract New Members: 8 Steps to Take Right Now

With so many choices for education and community for younger professionals, associations must find ways to stand out from the crowd. Innovative membership recruitment strategies can help you reach a new audience. If you want to consistently attract new members to your association, you most likely need to evolve your current strategy. That means appealing to the younger generations through avenues that make sense to them.

What AMS Vendors Don't Tell You About Implementation

A strong project plan coupled with extraordinary project management is essential for a successful Association Management Software (AMS) implementation. But that's not all that is needed. Successful implementations also require strong communication, realistic expectations, flexibility, and time. Discover 3 often-overlooked requirements for successful AMS implementations.

Thinking About a New Association Management System? 10 Common Myths Debunked

Warning: mentioning a new association management system (AMS) implementation may cause your co-workers to panic. That’s understandable. Many people are afraid of change. Luckily, you know fear is not a reason to ignore legitimate business needs. Discover counterarguments designed to help your colleagues understand that no change may be the most frightening option of all.

7 Signs It’s Time to Move to a New AMS

Is your association management system (AMS) evolving at the same pace as your business? Does your current technology enable or inhibit your organization’s success? Does your AMS help staff to serve constituents intelligently and profitably? If not, are you staying in the relationship because, as the old saying goes, breaking up is hard to do? We understand.

How to Get the Most Out of Your First Year Using an LMS

Expectations For Year 1 with eLearning Tech There’s something exciting about using new technology. Whether that means solving problems, creating efficiencies, better management, (or all of the above), it’s an exciting and hopeful process. The experience is the same for learning technology. People often overestimate what they can accomplish in a year but underestimate the progress they can make in 2 to 3 years’ time.

Performance, Personalities, and ROI: How to Drive More Successful Learning

How to Drive More Successful Learning Most business leaders agree that learning and development programs are essential to up-skilling their staff and improving the organization. But even the self-reported success rates of these L&D programs often fall short. Creating successful and sustainable learning programs means adhering to three principles that we’re calling the “non-negotiables” of L&D programs.

A Holistic Approach to Upskilling Employees

Why Upskilling Is On Everyone’s Mind When creating a learning strategy, its easy to get bogged down in the details and not see the whole picture Individual components like onboarding, compliance training, leadership development, and skills development programs can be complex ordeals. Without considering how they belong to the overall learning and development efforts, the strategy can fall apart.

5 Things Your eLearning Strategy Needs (Beyond a Bigger Course Library)

What makes a great eLearning strategy? There’s no simple blueprint guaranteed to work; but there are recurring themes. The reality of L&D programs is that training needs to be repeatable, scalable, and uphold learning standards. Simultaneously, programs are often more engaging when personalized to the learner. Striking a balance between these demands can be a challenge.

A 12-Month New-Member Onboarding Schedule

A Step-by-Step Schedule to Keep New Members Engaged. With new-member onboarding, time spent now is time (and money) saved down the line. This 12-month, step-by-step new-member onboarding schedule will help you increase efficiency and improve retention. Get the schedule now.

Here’s How to Maximize Event Registrations & Increase Attendance

Grab the guide for association pros, “Before, During, & After: The How-To Guide to Successful Event Promotions.” It has practical (and budget-friendly!) tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting. Messaging & Promotional Tactics. Post-Event Marketing.

Here's How to Write an Effective New-Member Welcome Email

When a new member joins your association, don't just fire off a quick email to them and move on to the next thing on your to-do list. Don't miss this one-time opportunity to capture your new member's attention. Read The Power of the Welcome Email and learn: How to reinforce a new member's decision to join your association. The importance of an email subject line.

How to Get Young Professionals to Engage In Your Association

Can Associations Get Young Professionals to Engage? The answer is yes. In a recent association survey, GrowthZone AMS asked respondents what they think is the next major trend for the association industry. One of the top 3 most predicted trends was "increased pressure to recruit young professionals." Their 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining these members.

5 PIllars of Community

Today’s business communities are facing a period of transition to become digital first, which increases the need for people to feel belonging. Implementing the 5 Pillars of Community is a key component to organizational growth.

The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email.

How to Sell Your Board on Better Technology

DON’T TALK TO YOUR BOARD UNTIL YOU READ THIS. Looking to get your board “on board” with better association-specific software ? Use this blueprint to craft a presentation that justifies the investment to your board. By using these techniques, you’ll help the board understand the large-scale benefits of new technology and recognize the value of intangible or indirect benefits of better association software.

The Ultimate Guide to Amazing Association Websites

You don’t need to be a technology expert to improve your association's website. New site? Old site? It doesn’t matter; GrowthZone’s “how-to” guide walks through simple ways for “non-techy” people to improve a single web page or update their entire website. The step-by-step guide includes tips for: Increased web traffic. Optimized footers. Impactful SEO.

How to Select an Association Credit Card Processing Company

When it comes to credit card processing for associations, there are many factors to consider. Check GrowthZone’s ‘apples-to-apples’ comparison guide, “How to Select an Association Credit Card Processor.” It includes tips and checklists to ensure your association is getting the whole picture when it comes to the “small print.”. This easy-to-understand guide clarifies: The roles of the various players in a transaction.

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