Resources

A 12-Month New-Member Onboarding Schedule

Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.

How Do You Measure the Success of Enterprise Learning?

Every organization measures ROI differently. With Thought Industries’ three pillars of learning in this white paper, you can identify what matters to your business, define KPIs and metrics, and see how other organizations measure success and impact.

Here’s How to Maximize Event Registrations & Increase Attendance

Your association spends a lot of time (and money!) putting together events – the last thing you want is an empty room. Get more out of your event marketing with GrowthZone’s guide, “Before, During, & After: The How-To Guide to Successful Event Promotions.”

Discover What Stage Your CE Program is in and the Next Steps for Tomorrow’s Growth

Get the Customer Education Maturity Model Self-Assessment to quickly determine which of the 5 maturity stages your program is in today and then identify the next high-impact initiatives to undertake to advance to the next stage of program growth.

Here's How to Write an Effective New-Member Welcome Email

Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.

Customer Education Maturity Model: How Customer Learning Programs Create Value

The Customer Education Maturity Model was developed from an extensive industry study and delivers a comprehensive guide to moving the needle on your program including a roadmap for growth and the common stages, and barriers, of program development.

How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

5 PIllars of Community

Today’s business communities are facing a period of transition to become digital first, which increases the need for people to feel belonging. Implementing the 5 Pillars of Community is a key component to organizational growth.

The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr

What AMS Vendors Don't Tell You About Implementation

AMS vendors often boast about proven implementation processes. And while yes, the right strategies are imperative, they are also not enough. Discover 3 often-overlooked requirements for successful AMS implementations by downloading!

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

What Do Executives Look for in a New AMS? 8 Requirements You Can’t Ignore

Selecting a new Association Management System (AMS) can be daunting for even the most “seasoned” professional. Learn what top associations executives require when it comes to their most crucial investments.

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