Resources

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

Increase Member Value with Modern Training Experiences

Unlock the potential of your membership association by prioritizing modern member training experiences. In this white paper, we discuss the infrastructure behind an excellent learner experience for members, and how a modern upgrade can turn into major retention gains down the road. You’ll gain insights from real-life examples and identify and address common UX blind spots that may be undermining your current training initiatives.

How Do You Measure the Success of Enterprise Learning?

As the learning industry matures, one question comes up time and time again in our conversations with customers about their learning programs: “How do we measure the business impact of extended enterprise learning initiatives?”. With our experience across multiple learning segments, from professional training and customer education to partner enablement and more, we’ve isolated three key pillars that describe the value of customer learning alongside real-world examples.

Customer Education Maturity Model: How Customer Learning Programs Create Value

The Customer Education Maturity Model was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It delivers a comprehensive guide to moving the needle on your customer learning program. You’ll learn: The roadmap for how superior customer learning programs grow. The common stages – and barriers – of program development.

Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.

Year-End Membership Calculations for Associations

Membership Calculations for Association Pros This user-friendly workbook (aka “cheat sheet”) provides simple, step-by-step instructions for calculating seven vital member statistics, including: Retention Rate Churn Member Acquisition Cost Average Membership Tenure And more! It’s a handy cheat sheet for association pros who want a quick reference guide.

The Staffing Solutions Playbook for Associations

44 low-cost and free ideas to reduce employee turnover and improve morale. Employee turnover is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to the

How to Write an Association Marketing Plan

Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals.

Make the Connection That Matters, Use Technology to Build Culture

Harness the power of tech to cultivate a thriving culture. When considering workplace culture, technology may not be the immediate term that springs to mind. Yet, better systems can support the professional and personal satisfaction that employees crave, while also meeting the member-centric needs of constituents. This eBook, co-authored by.orgCommunity and Impexium, delves into how associations can leverage technology to strengthen their culture, foster engagement, and create a more fulfilling

How to Get the Most Out of Your First Year Using an LMS

Expectations For Year 1 with eLearning Tech There’s something exciting about using new technology. Whether that means solving problems, creating efficiencies, better management, (or all of the above), it’s an exciting and hopeful process. The experience is the same for learning technology. People often overestimate what they can accomplish in a year but underestimate the progress they can make in 2 to 3 years’ time.

Performance, Personalities, and ROI: How to Drive More Successful Learning

How to Drive More Successful Learning Most business leaders agree that learning and development programs are essential to up-skilling their staff and improving the organization. But even the self-reported success rates of these L&D programs often fall short. Creating successful and sustainable learning programs means adhering to three principles that we’re calling the “non-negotiables” of L&D programs.

A Holistic Approach to Upskilling Employees

Why Upskilling Is On Everyone’s Mind When creating a learning strategy, its easy to get bogged down in the details and not see the whole picture Individual components like onboarding, compliance training, leadership development, and skills development programs can be complex ordeals. Without considering how they belong to the overall learning and development efforts, the strategy can fall apart.

5 Things Your eLearning Strategy Needs (Beyond a Bigger Course Library)

What makes a great eLearning strategy? There’s no simple blueprint guaranteed to work; but there are recurring themes. The reality of L&D programs is that training needs to be repeatable, scalable, and uphold learning standards. Simultaneously, programs are often more engaging when personalized to the learner. Striking a balance between these demands can be a challenge.

A 12-Month New-Member Onboarding Schedule

A Step-by-Step Schedule to Keep New Members Engaged. With new-member onboarding, time spent now is time (and money) saved down the line. This 12-month, step-by-step new-member onboarding schedule will help you increase efficiency and improve retention. Get the schedule now.

How to Attract New Members: 8 Steps to Take Right Now

With so many choices for education and community for younger professionals, associations must find ways to stand out from the crowd. Innovative membership recruitment strategies can help you reach a new audience. If you want to consistently attract new members to your association, you most likely need to evolve your current strategy. That means appealing to the younger generations through avenues that make sense to them.

Here’s How to Maximize Event Registrations & Increase Attendance

Grab the guide for association pros, “Before, During, & After: The How-To Guide to Successful Event Promotions.” It has practical (and budget-friendly!) tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting. Messaging & Promotional Tactics. Post-Event Marketing.

Here's How to Write an Effective New-Member Welcome Email

When a new member joins your association, don't just fire off a quick email to them and move on to the next thing on your to-do list. Don't miss this one-time opportunity to capture your new member's attention. Read The Power of the Welcome Email and learn: How to reinforce a new member's decision to join your association. The importance of an email subject line.

1 2 3 4