INDUSTRY INSIGHTS YOUR PEERS ARE READING
Associations may need a new playbook, folks. In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery. MORE
Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention MORE
Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. MORE
Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value. It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc. MORE
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. MORE
Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note. MORE
I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel. MORE
Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership. MORE
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.) MORE
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. MORE
Acting on an executive order issued by President Trump in August, the Department of Labor has proposed a new rule to allow small businesses to pool together to offer retirement plans to workers. MORE
The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals MORE
When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership. MORE
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing MORE
Why is it so hard for people to connect the dots between health and performance? Isn’t it obvious? If we live better, won’t our life be better in every way? Our work life, home life, relationships, family, etc MORE
I attended an educational conference last week and a wonderful thing happened to me there. I got a new idea. I don't know yet if it's a good idea or a bad idea. Maybe you can tell me. But that's not the point. MORE
A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement. MORE
The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us. MORE
Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed membership segmentation play out on a regular basis. MORE
Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. MORE
Date: 7/31 at 11:30 CT. Register Here. Our profession requires us to be practicing in alignment with what science tells us about learning and more. What we don’t need is to be continually in the sway of myths, superstitions, and misconceptions about how our brains think, work, and learn. MORE
Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money? MORE
Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. MORE
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. MORE
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? MORE
Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value. When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join. MORE
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. MORE
An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. MORE
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal MORE
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. MORE
Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue? MORE
If your association is thinking about implementing a podcasting program, this episode is a must listen! This week, the American Boiler Manufacturers Association (ABMA) President and CEO Scott Lynch joined Host JP Moery to discuss the success they’ve enjoyed since launching their show. MORE
How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? MORE
Date: March 27th, 2018. Register Here. In this session, Filament Games CEO Dan White will discuss the potential of Virtual Reality (VR) to facilitate interactive, inquiry-based learning. MORE
Learn to grow your membership more easily with these three strategies from membership expert Joy Duling MORE
Higher Logic
NOVEMBER 6, 2018
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)
Moery Company
NOVEMBER 6, 2018
Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue?
YourMembership Blog
FEBRUARY 16, 2018
Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention
HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing
Association Adviser
OCTOBER 9, 2018
Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner.
Associations Now
OCTOBER 16, 2018
Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note.
Wild Apricot Blog
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Aaron Wolowiec
MARCH 30, 2018
As we fondly reflect on Cally Hill’s contributions to Event Garde, we’d like to celebrate her many accomplishments, as well as wish her the best during this next chapter of her career. We’d also like to share a number of exciting team updates
Eric Lanke
JANUARY 15, 2018
I attended an educational conference last week and a wonderful thing happened to me there. I got a new idea. I don't know yet if it's a good idea or a bad idea. Maybe you can tell me. But that's not the point.
Web Courseworks Associations
JANUARY 17, 2018
Date: March 27th, 2018. Register Here. In this session, Filament Games CEO Dan White will discuss the potential of Virtual Reality (VR) to facilitate interactive, inquiry-based learning.
Higher Logic
JANUARY 4, 2018
Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.
Moery Company
OCTOBER 23, 2018
If your association is thinking about implementing a podcasting program, this episode is a must listen! This week, the American Boiler Manufacturers Association (ABMA) President and CEO Scott Lynch joined Host JP Moery to discuss the success they’ve enjoyed since launching their show.
YourMembership Blog
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal
MembersClicks
OCTOBER 8, 2018
Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value. It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc.
Spark Consulting
JUNE 5, 2018
Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money?
Associations Now
SEPTEMBER 24, 2018
A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement.
Smooth The Path
NOVEMBER 6, 2018
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association.
Potomac Core
MAY 3, 2018
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about.
Aaron Wolowiec
MAY 16, 2018
The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals
Eric Lanke
AUGUST 27, 2018
Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing.
Reid All About it
NOVEMBER 16, 2018
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.
Higher Logic
NOVEMBER 13, 2018
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?
Moery Company
SEPTEMBER 25, 2018
Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed membership segmentation play out on a regular basis.
YourMembership Blog
MARCH 22, 2018
When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.
MembersClicks
NOVEMBER 6, 2018
Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value. When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.
Association Adviser
OCTOBER 30, 2018
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach.
Associations Now
OCTOBER 29, 2018
Acting on an executive order issued by President Trump in August, the Department of Labor has proposed a new rule to allow small businesses to pool together to offer retirement plans to workers.
Web Courseworks Associations
MARCH 5, 2018
Date: 7/31 at 11:30 CT. Register Here. Our profession requires us to be practicing in alignment with what science tells us about learning and more. What we don’t need is to be continually in the sway of myths, superstitions, and misconceptions about how our brains think, work, and learn.
Association Success
SEPTEMBER 20, 2018
How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?
Aaron Wolowiec
APRIL 18, 2018
Why is it so hard for people to connect the dots between health and performance? Isn’t it obvious? If we live better, won’t our life be better in every way? Our work life, home life, relationships, family, etc
Eric Lanke
SEPTEMBER 17, 2018
I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel.
Reid All About it
JANUARY 26, 2018
The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us.
Higher Logic
MARCH 6, 2018
An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.
Moery Company
OCTOBER 29, 2018
Associations may need a new playbook, folks. In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery.
YourMembership Blog
AUGUST 17, 2018
Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.
Wild Apricot Blog
OCTOBER 24, 2018
Learn to grow your membership more easily with these three strategies from membership expert Joy Duling
World Class Boards
MARCH 21, 2018
212 
Let's personalize your content