Things That Matter: Building a Personal Connection Throughout the Sales Process

Moery Company

Before joining the Moery Company, I worked in association membership and marketing roles, which taught me how valuable member relationships are.

Learning By Doing

Spark Consulting

I recently had the opportunity to participate in the January 2022 Association Insights In Old Town (ASAE login required) virtual educational session, Better Engage Your Members and Attendees to Solve Association Problems , led by Better Meetings ‘s Lee Gimpel.


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How to Start a Nonprofit in 12 Steps

Wild Apricot

If you’re thinking of starting a nonprofit, congratulations! It’s an amazing way to bring people together and make a difference in your community. It can also be quite an overwhelming process. That’s why we created this comprehensive. organizational-management

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Association Brain Food: 5.13.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Innovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short.

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

How the Association of Change Management Professionals Launched a New Online Community

Higher Logic

The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic. Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off?

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What’s Ethics Got to Do with It? Responsible Content Curation

Association Adviser

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. And, yet, with power comes responsibility.

How to Promote the Value of Credentials to Individuals & Employers


As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press.

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Lessons Learned


In this episode, Andy welcomes Leah Sibilia – Senior Director of Events, Margot Rodger – Vice President of Events and Meetings, and Julie Utano - Senior Director, Client Services. This podcast discusses lessons learned with returning to events. From preparedness, new ways of thinking, and so much.


7 Design Considerations for Your Conference Hub

Velvet Chainsaw

The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years.

7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

How to Spot a Budding Trend

Smooth The Path

When we all rushed to create virtual conferences, it became apparent that a bit of the magic of in-person events was missing. People were missing those accidental but meaningful connections that spontaneously happened in hallways, before sessions, and during meals.

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The Importance of Onboarding

Moery Company

I want to talk about the importance of onboarding and having a strong process in place for that. We’ve been in situations before with associations where there really wasn’t an onboarding process in place, which never ends well.

9: Why Is Membership the Only Relationship?

Spark Consulting

In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship ?

43 Event Management Software Tools You Need to Know About

Wild Apricot

What if you had an army of robots to do all the grunt work for your events? This isn’t science fiction: this is the reality of many event managers. Instead of manually processing registrations, running checks to the bank, or trying to keep track. events

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8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

Association Brain Food: 5.20.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Keynote speakers. In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. Do keynotes influence the decision to attend?

ISO 27001 Certification: Spot the Real Thing

Higher Logic

The post ISO 27001 Certification: Spot the Real Thing appeared first on Higher Logic. In SaaS, ISO 27001 certification (International Organization for Standardization) is paramount. Here at Higher Logic, security measures are a component of our day-to-day tasks and span everything we do.

Event Garde Celebrates 10 Years of Client Success

Aaron Wolowiec

In December 2011, with the goal of planning large association conferences for multiple concurrent clients, I launched Event Garde.

9 Tips for Enhancing Your Association’s Cybersecurity

Association Adviser

This article was originally published in Georgia Society of Association Executives (GSAE). Read the article here. THINK THAT CYBERCRIMINALS are too busy trying to hack into the computer networks of large businesses to go after your association? Think again!

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

How to successfully recruit and retain staff with innovative technology

Nimble AMS

According to the U.S. Bureau of Labor Statistics latest Job Openings and Labor Turnover Summary, employment openings increased to record levels in March, reaching 11.549 million vacancies.

8 Ways to Keep Up with Members During the Great Reshuffle


Every day on LinkedIn, I see someone announce they’re searching for a job or starting a new job—signs of the Great Reshuffle we are in. People are no longer tolerating unresponsive employers; they’re finding better jobs.

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.

We’ve Been Listening to the Association Community

Smooth The Path

“Hey, when do you plan to run that great survey again?” ” a friend and Director of Membership & Marketing recently asked me. Today! Horray!

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How to Choose the Right AMS Solution for Your Association

The Buyer’s Checklist for association professionals is designed to help you make an “apples to apples” comparison of association management software (AMS) systems, so you can make the right purchasing decision for your association’s unique needs.

The Pros and Cons of Virtual Events as a Member Engagement Strategy

Moery Company

Events are beneficial for member engagement and also member recruitment. However, over the past couple years, associations were forced to adjust to the current times and hop on the bandwagon of virtual events.

What’s Changing for Chapters?

Spark Consulting

Mariner Management and billhighway recently released the third edition of their chapter benchmarking report , and I had the opportunity to interview Peggy Hoffman and Peter Houstle about it. Q: This is, I believe, the third edition of the chapter benchmarking report.

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How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

You’ve worked hard to bring in those donations, but does the work stop there? Absolutely not. In fact, in a lot of ways it’s just starting. When a donor makes a gift to your organization — especially if it’s their first one. fundraising

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Association Brain Food: 5.6.22

Reid All About it

The weekly list of free educational events and resources for the association community…. In-house futurist. Take WBT Systems’ advice: become your association’s unofficial in-house futurist and you’ll be the most interesting person in the room.

Membership Calculations for Association Pros Who Hate Math

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? If so, this cheatsheet is a lifesaver.

Engage Members with the Perfect Automated Drip Campaign

Higher Logic

The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy.

Gardian of the Month: Rachel Kuntzsch

Aaron Wolowiec

Our Gardian of the Month is Rachel Kuntzsch! Check out her tip for balancing work and studying with family time, why the New York Times is her go-to resources and why she feels Spring truly represents her

Give Your Association Newsletter the Attention it Deserve

Association Adviser

Amongst the various ways you communicate with your members, newsletters perhaps play one of the more critical roles in the vitality of your association. It requires a lot of work to plan, develop, and release these newsletters so you can keep your members informed on vital news.