2018

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

Moery Set to Launch Flash-Webinars on July 19th - Moery Company

Moery Company

Our monthly webinars have proven to be so popular; we’re taking these to the next level by offering them twice monthly in a fast-hitting, 15-minute format.

Changing of the Garde

Aaron Wolowiec

As we fondly reflect on Cally Hill’s contributions to Event Garde, we’d like to celebrate her many accomplishments, as well as wish her the best during this next chapter of her career. We’d also like to share a number of exciting team updates

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The Idea Swap

Eric Lanke

I attended an educational conference last week and a wonderful thing happened to me there. I got a new idea. I don't know yet if it's a good idea or a bad idea. Maybe you can tell me. But that's not the point.

Study: Nonprofit Workers Stay Because They Want to Make a Difference

Associations Now

A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement.

Membership 101: Who Counts?

Spark Consulting

Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money?

More Trending

Association Brain Food Weekly: 9.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… Brain Food is quick and dirty this week. I haven’t had time since returning on Wednesday night from our Arizona hiking vacation to do any of my usual work on this week’s Brain Food post.

The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot Blog

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks. social media

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about.

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

JP Moery’s Association Playbook – Episode 156: Why Do Associations Carry Lapsed Members? - Moery Company

Moery Company

Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and shares some recommendations.

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Three reasons you may need an instructional designer

Aaron Wolowiec

The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals

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Ode to the Lonely Trade Show Worker

Eric Lanke

I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel.

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Why Is Association Governance Restructure So Hard? Here’s Why It Shouldn’t Be.

World Class Boards

If You Build It –and Communicate It– They Will Come

Association Management

“If you build it, they will come.” In the film “Field of Dreams,” a voice in Iowa farmer Ray Kinsella’s cornfield convinces him to turn his acreage into a baseball diamond, and sure enough, once he’s done it, the ghosts of the 1919 Chicago White Sox do appear.

Membership 101: The Role of Volunteerism

Spark Consulting

“Engaged members renew. Disengaged members don’t.” ” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for engagement.

Association Brain Food Weekly: 1.26.18

Reid All About it

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us.

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. This is especially true for business organizations that want to open social media accounts today in an already crowded marketplace.

Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships.

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4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

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Code of ethics: Why are they important? 

YourMembership Blog

Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number. The post Code of ethics: Why are they important? appeared first on YourMembership.

Leveraging Live Events for Membership Recruitment – Moery Flash Webinar - Moery Company

Moery Company

What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 6th at 2:30 pm, JP Moery will share three proven strategies to sign new members during your next big conference.

A High Performing Lifestyle for Professionals On The Go

Aaron Wolowiec

Why is it so hard for people to connect the dots between health and performance? Isn’t it obvious? If we live better, won’t our life be better in every way? Our work life, home life, relationships, family, etc

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Before You Begin: 5 Co-Creation Tips

Eric Lanke

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session.

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The Complete Guide to Running a Successful Membership Drive (+10 Proven Ideas to Get More Members)

Wild Apricot Blog

Here are 10 real-life examples of organizations (both small and large) that held very successful membership drives, gaining anywhere from 5 to 200 new members, plus advice on how to set your goal, budget, strategy, and more

Be Like Yoda, Not Luke: Designing a Customer Success Program

Association Management

At Virtual, we pride ourselves on the long-term success of each of our clients. To achieve that, our individual team members have been given a voice and the agency to help clients succeed.

Membership 101: Exit Surveys

Spark Consulting

Sometimes, despite your best efforts to understand your members’ most pressing problems and most important goals, and provide solutions for them, members lapse. What happens next? You should try to find out why they left.

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Association Brain Food Weekly: 1.19.18

Reid All About it

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey.

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For-Profit Leaders can Learn from Non-Profit Leaders

World Class Boards

There’s a perception among some that association/non-profit CEOs are less sophisticated than their corporate sector counterparts because they aren’t as highly paid. The belief is rooted in the idea that the true rock stars only go for the big bucks. I believe the opposite is true.

Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

Website design checklist to attract and engage association members

YourMembership Blog

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

Follow the Technology Trends and Don’t Get Left Behind - Moery Company

Moery Company

Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. At one time, email was the shiny new sales tool. Now, social media is quickly blowing it out of the water regarding reaching a broader audience.

Millennial learners: Creating connection in an era of disconnect

Aaron Wolowiec

Just when you thought you’ve considered generational differences from every possible angle, another new consideration crops up: How are you creating connection and engagement for millennial learners

Run Your Next Welcome Reception Like an Apple Store

Eric Lanke

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.