2018

Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

The Idea Swap

Eric Lanke

I attended an educational conference last week and a wonderful thing happened to me there. I got a new idea. I don't know yet if it's a good idea or a bad idea. Maybe you can tell me. But that's not the point.

Raise the Bar with VR

Web Courseworks Associations

Date: March 27th, 2018. Register Here. In this session, Filament Games CEO Dan White will discuss the potential of Virtual Reality (VR) to facilitate interactive, inquiry-based learning.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about.

More Trending

The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot Blog

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks. social media

The Myth of Generation Z

Jamie Notter

I see a lot written these days about this mysterious new generation that follows the Millennials, often called Generation Z. Yes, just when you thought you had figured out the “kids these days,” now you have to start all over again with a whole new generation! Or do you?

Don’t Attend the Old School of Strategic Planning

World Class Boards

Strategic planning is a standard exercise at many, if not most, associations/nonprofit organizations. So much so that many smart people mindlessly use it as a prescription for all organizational ills: “Having problems, eh? Do you have a strategic plan?

Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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Run Your Next Welcome Reception Like an Apple Store

Eric Lanke

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.

4 Ways to Increase Non-Dues Revenue

Web Courseworks Associations

Do you currently manage an eLearning department at an association? Are your education programs bringing in value for the organization and for your members? Or do you need assistance generating non-dues revenue from your education offerings?

Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization.

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Association Brain Food Weekly: 1.19.18

Reid All About it

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey.

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5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

Membership 101: Should You Reward Novelty or Loyalty?

Spark Consulting

It’s a trick question! You should reward both. . Associations generally do a good job rewarding novelty. The new member gets the special rate. The first time attendee gets the unique badge ribbon and the exclusive reception with the board of directors and committee chairs.

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. Acknowledging a challenge is the first step to finding a solution. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges.

You Call It Digital Transformation; I Call It Culture Change

Jamie Notter

I’m not in the digital transformation business, though I know many consultants and client organizations who are in the middle of it. And Maddie, of course, is a digital strategist, so I’ve got an inside track to someone who knows the business and has done the work.

Transforming a Challenging Board/Staff Relationship

World Class Boards

Challenges in board/staff relationship generally arise from three types of board engagement: disengaged, over-engaged, or engaged in the wrong way. Let’s look at each area, then explore key strategies for overcoming the challenges presented. Disengaged.

5 ignored methods to grow association membership.

YourMembership Blog

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front. What strategies will guide your plan for. The post 5 ignored methods to grow association membership. appeared first on YourMembership.

4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

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Adopting the Point of View of Your Members

Eric Lanke

Kudos to Amanda Kaiser and her Smooth the Path blog for her post, " Our Point of View is Not Our Members’ Point of View." In it, she reminds all of us association staff that what we think about the value of our membership benefits is often not what our members think of it.

BYOD: Building Branching Scenarios

Web Courseworks Associations

Don’t you hate when you get out of a conference session feeling all pumped about an idea, but by the time you get back to your workplace you realize that you have no idea how to do the thing you were so excited about? Me too!

Part 2: Kick Start Your Association’s Networking Events

GrowthZone

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now.

Association Brain Food Weekly: 1.12.18

Reid All About it

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences.

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3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community?

You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam.

The Similarity Between Culture and Parenting

Jamie Notter

I always enjoyed the film Parenthood , from the late 1980s. Steve Martin played a guy who struggled with being the perfect parent (which is, of course, impossible). But there was a scene where Jason Robards, who played Martin’s father in the movie, gave a great speech about how it never ends.

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Lead from the Widest Circle First

World Class Boards

I am going out on a limb, as I’m delving into a leadership topic that, outside of religious or spiritually-centered leadership, is generally avoided: namely, love.

One simple secret to boost member engagement.

YourMembership Blog

You should already know building a loyal member base takes time and requires the focus of each person of your team on quality and member service. What turns out to be crucial for boosting engagement and loyalty is the raw data you collect about each of your members. There’s one simple secret to boost member. The post One simple secret to boost member engagement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Higher Logic

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*.

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Who Is In and Who Is Out of Your Association?

Eric Lanke

I participated in a SURGE Spring 2018 session on co-creation. Don't know what SURGE Spring 2018 is? It's an online, virtual conference put on by Association Success. Sessions were recorded and were broadcast May 2-4, 2018.

Upcoming: 7/31 @ 11:30 CTeLearning Myth Busters

Web Courseworks Associations

Date: 7/31 at 11:30 CT. Register Here. Our profession requires us to be practicing in alignment with what science tells us about learning and more. What we don’t need is to be continually in the sway of myths, superstitions, and misconceptions about how our brains think, work, and learn.

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