How to Re-Engage a Lapsed Member

Moery Company

How do we re-engage our lapsed members?”. We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone back to your organization.

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How to Start a Nonprofit the Right Way and Get Your First Paying Members

Wild Apricot

New nonprofits face more challenges than ever before, because of how the internet and emerging technologies are changing the ways in which people interact with organizations. In this comprehensive guide, I show you how to start a nonprofit the right way and get your first paying members. how-to-get-members how-to-start-a-nonprofit

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How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. How will you maximize the content delivery and provide value for your members? For example: you’re using these webinars to deliver critical information on the PPP program, providing insights on how to navigate reopening, and other important topics. Now on to the sponsors themselves. How can you deliver on your sponsor’s objectives?

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The Complete Guide on How to Start an Association

Wild Apricot

This step-by-step guide to covers absolutely everything you need to know about how to start an association in the USA. How-to-Start-an-Association

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How to Launch Your Virtual Event Sponsorship Program

Moery Company

One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. Along with that, you will need to manage the expectations for the sponsors before you start.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Here’s why: we’ve been providing timely resources and insights for associations to navigate the pandemic and now we’re focusing our content on how to move into recovery mode. Good for you to know that.

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How to Pitch Existing Partners a Webinar Sponsorship

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. Ask your top sponsors if they want to be involved first. Start with them to see if they want to participate and how. They’ve been active with you before and know what to expect. Then move on to second tier organizations.

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How to Say “No” to Nonprofit Board Members

Wild Apricot

If you’re facing a difficult situation where you need to say a firm “no” to a board member, follow these five tips to help you frame the conversation in a constructive, collaborative way. Nonprofit-Board How-to-Say-No

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How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you. We got to walk and run at the same time.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

How to Sell More Sponsorships for Your Association’s Virtual Event

Moery Company

Want to sign on more sponsors for your virtual events? Here’s how you can get more sponsors for your virtual event: 1. Invite your sponsors – or prospective sponsors – to a briefing for your virtual event to share what you’re going to be offering to them.

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How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. So, declaring a goal of reaching 20,000 members was not based on data, industry standards, or the strength of the organization’s infrastructure to reach and accommodate that goal. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments. Want to know more about Moery membership services and more?

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How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. Here’s a step-by-step plan to develop an intentional renewal process: Set a Goal and Evaluate Your Resources.

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How to Run Better Virtual Events: 5 Experts Weigh In

Wild Apricot

Earlier this month, we released the 2020 Virtual Events Research Report. In this post, experts in the nonprofit, association, and membership management space provide additional insights and advice around taking your virtual events in the right direction

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How to Prepare a Nonprofit Fundraising Plan

Wild Apricot

Creating a fundraising plan is one of the best things nonprofits can do to reach their goals. Here are the steps that go into creating the most effective one possible

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How to Host a Successful Virtual Fundraiser for Your Nonprofit

Wild Apricot

Hosting a virtual fundraiser is a great option when in-person events aren't feasible. Here's everything you need know about organizing a successful event online

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How to Use Mail Merge to Create Custom Membership Cards

Wild Apricot

Need to easily create and print membership cards for your members? Here's how to do it using Microsoft Word's mail merge feature

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How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

How to Write a Volunteer Thank-You Letter That's Actually Meaningful (+ Template)

Wild Apricot

Showing your volunteers how much you appreciate them with a meaningful thank-you letter can make a big difference in your volunteer engagement and retention. Use our template and examples to get inspired and craft the perfect thank-you letter

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How to Manage Your Organization Virtually

Wild Apricot

Top six areas of your organization that can be done virtually, so you can stay on top of its needs even when you’re in the midst of social distancing

How to Create a Crisis Communications Plan for Your Nonprofit

Wild Apricot

Here's how to put one together When a crisis like the COVID-19 pandemic strikes, is your nonprofit ready with a well thought out communications plan?

How to Be Together, Apart

Association Adviser

The post How to Be Together, Apart appeared first on Association Adviser. Priya Parker explains that the heart of associations are a group of people who come together and push forward an industry together. ASAE Annual Meeting Features Membership asae2020

Restructuring Your Business Model? How to Get it Right.

Moery Company

We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We’re restructuring our membership model – what benefits need to be added?”. What webinars are they choosing to participate in? You need to track this activity from a transactional perspective. My experience is these folks aren’t going to demand anything that is far reaching – they will perhaps look for some enhancements to some of the benefits you currently offer.

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How to Sell More Virtual Event Sponsorships – Association Field Report (September 18, 2020)

Moery Company

And we’ve got a perfect example to share because we did this the other day. Here’s how you get more sponsors right for a virtual event: 1. Conduct an online webinar and make sure to collect registration information; now you’ve got prospective leads.

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How to Utilize a Career Center for Your Member Needs

YourMembership Blog

It’s the go-to destination for members seeking career development opportunities. So, it’s safe to say that your career center’s work is never. The post How to Utilize a Career Center for Your Member Needs appeared first on YourMembership.

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How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership.

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How to Adapt Your Membership Renewal Policies to COVID-19 Challenges

Wild Apricot

In this post, we cover solutions to membership renewal admin challenges you might be facing during COVID-19. Learn how to defer renewal dates, freeze a membership, and more

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How to hire people who fit in

Association Success

To maintain your company culture, you need to hire people who fit in. . If someone doesn’t agree with the culture or is resistant to certain practices, it’s going to be difficult to build an environment where everyone collaborates and works toward the same core purpose.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 1 Interview your sponsors on an annual basis about their goals and objectives within the market and how the association might help them. And an element of the program they liked, disliked, would add or change to their current program. Or even if it does happen, some of them are going to say, “Oh, you know what?

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How to Run an Online Auction for Your Nonprofit

Wild Apricot

If your nonprofit has had to cancel your silent auction fundraising event due to COVID-19, you can still run a successful virtual auction online. Here's everything you need to know

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How to pitch

Association Success

We firmly believe the best way to get better is to get better together. That’s why we’re invested in bringing unique voices to’s blog and virtual workshops. Wondering how you can get involved with us? A great first step is to read our About page , which explains what we do and why we do it. Then, check out our tips below: How to pitch a blog post idea. How do you price a virtual event?

Nonprofit Financial Planning: How to Create a Blueprint for Sustainability

Wild Apricot

Proper financial planning and establishing sound accounting practices for your nonprofit are key to remaining sustainable. Here's how you can get started

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How to Best Address the “Stuck Deal”

Moery Company

In these situations, I suggest crafting a message to get a response, not trying to save the deal. I’m sorry we have been unable to connect. Based on our last discussion, I was to draft a proposal and have a discussion regarding its specifics on _?”. Give the prospect a safe place to say “no.” Some of the “nicest” prospects will string you along forever. decided to choose someone else; 2. Most importantly I just want to proceed to the next steps or not.

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How to Write a Sponsorship Letter (+ 7 Templates)

Wild Apricot

Ready to get into the wild and exciting world of sponsorship? Here's a complete guide to writing a sponsorship letter to help you get started

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How to Collect Member Feedback the Right Way

Wild Apricot

Gathering member feedback and taking action on the results is a foolproof way to increase member retention. This guide will show you exactly how to go about collecting feedback from your members

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How to Create the Ultimate New Member Welcome Packet

Wild Apricot

Find out how to create the ultimate new member welcome packet with these 10 essential tips, and templates for inspiration

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How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership.

How to Celebrate National Volunteer Month in 2020

Wild Apricot

April is National Volunteer Month, but how do we celebrate amidst the COVID-19 crisis? Here are some ideas

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