How to Start a Nonprofit the Right Way and Get Your First Paying Members

Wild Apricot Blog

New nonprofits face more challenges than ever before, because of how the internet and emerging technologies are changing the ways in which people interact with organizations. In this comprehensive guide, I show you how to start a nonprofit the right way and get your first paying members.

How to Be a Better Boss

Spark Consulting

A good friend of mine recently returned to the 9-to-5 office world after several years of freelancing while her kids were small, and she asked me if I had any advice about being a better boss, since she’s managing a team for the first time in several years.

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Learn How to Leverage Your Chapters


Looking for a learning event that's all about association chapters and other member communities? One where we don’t start the conversation with “why chapters?” but with “Yes, chapters …” It’s coming! October 13, 2017 #AssnCEX2017

How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. Event marketing: who are you selling to? How far is it from the venue?

How to Disagree Nicely

Higher Logic

Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. It’s best to have empathy and move on (which is definitely easier said than done).

How to Promote a Cause on Facebook


It is a good example of how it can work in any category for expansion via this exciting medium. Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand.

How to Motivate Around Mission

Associations Now

Roles at associations are in constant flux, which makes it harder for leaders to assign roles. Freeing staff and volunteers to express their own passions around the job can help. People come to work for relationships, personal efficacy, and a sense of purpose.”

How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. An online customer community is a good place to start.

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How to Attract and Grow Member Influencers

Associations Now

Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? Summer is one of my favorite times of year if only because it allows me to get away and catch up on summer reading.

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. How Online Communities Impact Competitive Advantage. Not sure what to measure?

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Online learning and distance education is on the rise, providing easy-to-access and challenging development opportunities for users. One student works on their own to consume educational material and pass assessments. How to Provide an Individual Learning Experience Online.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

How to improve collaboration in the workplace


Collaboration means I have to stop what I’m working on—something I know to be delivering great value to this organization—and instead spend my time working on one of my colleague’s projects. If they stayed in their lanes, they were going to miss opportunities and fall behind.

Why Data Analytics is Important and How to Budget Accurately

Higher Logic

When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. Budget is a major consideration, of course, and you’ll want to plan accurately.

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How to Make Ethics Training Stick

Associations Now

Training on ethics is important, but how can you make sure it has an impact? Step one, according to one study: Get the exec in the room. Even the staffer who was catching up on email while half-listening to that last ethics webinar everybody had to watch will tell you that.

How to Win the War for Talent

Jamie Notter

We hope that our salary and benefits packages are attractive enough to draw in the best people in for all of our positions, but if we face the facts, reality can be somewhat disappointing--most of us have competitors out there who have more resources available and more money to throw at the talent.

How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

How To Actually Hear What Customers Say

Higher Logic

How do you think kids feel when they know they don’t have their parent’s full attention? Listening to your members or customers and actually hearing what they say is critical. This is invaluable to you -- it’ll help you cater to them and create better products.

How to Create a Community Culture

Higher Logic

As I've blogged about before , I see social networking for businesses as encompassing four quadrants: public social media, social CRM to collect data, social software in the workplace (intranet) and externally facing social software (an open online community).

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

How to Boost Newer Employees Into Leadership

Associations Now

Businesses in developed countries around the world are facing an enormous challenge regarding aging demographics,” says AESC president and CEO Karen Greenbaum, pointing to AESC’s own research that found “ aging demographics” to be a top concern for executive talent by 2020.

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Higher Logic

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings. The team moved around to different parts of the organization at different times: Marketing, Support, Product Management, Advocacy, and others.

How to Decide Between an Open Source or a Proprietary Community Platform

Higher Logic

It’s an important decision to make. Although they found some proprietary solutions they liked, they were concerned about “vendor lock-in” and wanted to only seriously consider open source options. If you’re unsatisfied, you can’t move your site to another host or developer.

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Higher Logic

You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. Why Website Traffic Matters to Nonprofits. 5 Steps to Increase Your Website Traffic.

How to Deal with Difficult People in Your Meetings

Wild Apricot Blog

If you’re dealing with a difficult person in your organization, here’s a system to identify the cause behind the difficulty, and how to turn these people into productive team members in your meetings. Conflict Difficult-People Margaret-Sumption

How-To Video: Help! I Need a Viral Video


I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. And don’t forget to meet up with us at Booth 617 to chat about the Authenticity Project ! .

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How To Get More Online Donations With Content Marketing

NonProfit University Blog

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? How to donate a car”.

How to Get a Better Yield From Your RFP Process

Associations Now

I think many association executives feel they must rely on an RFP because they start from a position of distrust from the people they’re ultimately going to partner with.”. I can treat the symptoms all I want, but if I don’t get to the heart of the issue, nothing is going to change.”.

How to Define, Track, and Increase Member Engagement [Webinar]


Data from a recent report makes me think that there are a lot of executives that are losing sleep these days. Association Management Member Engagement SocialBusiness

How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

You hit your presentation out of the park… until the CFO asks how online community engagement is impacting sales goals. Do all those forum posts translate to more revenue? We know to our core that it’s valuable and it does impact business results. You slave over your community.

How to Manage Your Manager

Association Success

How's your relationship with your boss? How many times have you presented what you thought was a great idea to your manager and been dismissed? Should you start looking for the next job opportunity or stay the course to learn if your next idea is accepted? We tend to look within our department or at our responsibilities and consider what could make our jobs easier or our department run more efficiently. Then ask how you can help. Your goal is to engage.

How to Motivate Participation in Wellness Programs

Associations Now

Health and wellness programs at the workplace seem to fail almost as often as personal health and wellness New Year’s resolutions. I’m sorry to say that according to TIME , these four health-related declarations are among the most commonly broken New Year’s resolutions.

How to Leverage Your User Group to Differentiate Your Company in the Sales Process

Higher Logic

Even companies with quality products that get great results must fight to win new customers because there are always half a dozen other options that customers are comparing to yours. Your company – and your sales team – need a way to break through the noise.

How To Humanize Your Business


How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. and Jamie and me!

How to Create a Nonprofit Facebook Page and Get Followers

Wild Apricot Blog

If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour. followers Facebook

How to Make Firing People Easier

Jamie Notter

” It’s rarely easy to fire people. In most cases the person that needs to go is a good person, and probably does a decent job–just not the job you need right now in this particular context. So how do you make it easier? What to do?!

Bad Blood at the Office? How to Change the Conversation

Associations Now

It’s in the marketing messages that get sent to members and attendees to join, volunteer, and convene. Let your workers talk about themselves and each others’ work in a positive way before getting down to work. This piqued other members’ curiosity, fostering a desire to connect.”

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How to Enable Subject Matter Experts to Contribute in Your Online Community

Higher Logic

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

How to Deal With Disruptive Community Members

Higher Logic

Maybe the member is trying to stir the pot, or they’re oblivious to their impact. Either way, something must be done to maintain the respectful environment you’ve been cultivating. Once those parameters have been set, don’t be afraid to enforce them.