How to Prepare Your 2021 Sponsorship Prospectus

Moery Company

Your sponsorship prospectus may look different next year and there’s no better time than right now to put it all together for your supplier community. If you’ve been thinking about offering a full year partnership, this the year to do it. Make sure they know what you have to offer.

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How to Start a Nonprofit the Right Way and Get Your First Paying Members

Wild Apricot

New nonprofits face more challenges than ever before, because of how the internet and emerging technologies are changing the ways in which people interact with organizations. In this comprehensive guide, I show you how to start a nonprofit the right way and get your first paying members. how-to-get-members how-to-start-a-nonprofit

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How to Recruit New Members in the Fourth Quarter

Moery Company

Membership recruitment is going to be incredibly important as we approach 2021. Make a “15 for 12” offer to companies that that are already in the pipeline, and to those that are showing interest.

The Complete Guide on How to Start an Association

Wild Apricot

This step-by-step guide to covers absolutely everything you need to know about how to start an association in the USA. How-to-Start-an-Association

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The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

How to Build a Virtual Sponsorship Program

Moery Company

We receive multiple requests every day asking for help building a virtual event sponsorship program so I’m going to walk you through the process. Sixty-eight percent of association executives projected a decline in meeting revenue; the percentage of decline is estimated to be at 40%.

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User Groups: Why They Exist & How to Start Yours

Higher Logic

The post User Groups: Why They Exist & How to Start Yours appeared first on Higher Logic. Don’t miss the 8-question framework to document your user group. The post User Groups: Why They Exist & How to Start Yours appeared first on Higher Logic.

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How to Leverage Virtual Events for Membership Growth

Moery Company

Here’s how to leverage what you have available to you – in this current environment – to recruit new members. Event and non-dues revenue streams may be a bit uncertain right now and it may continue to be so for a long time.

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How to Re-Engage a Lapsed Member

Moery Company

How do we re-engage our lapsed members?”. We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone back to your organization. Offer a reset to lapsed members , a relaunch of sorts, to your association. A sample pitch could go like this: “I realize you used to be a part of our association. I hear this question all the time, “Hey, JP!

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How to Say “No” to Nonprofit Board Members

Wild Apricot

If you’re facing a difficult situation where you need to say a firm “no” to a board member, follow these five tips to help you frame the conversation in a constructive, collaborative way. Nonprofit-Board How-to-Say-No

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How to Train Someone to Do Your Job

Moery Company

This year I have learned that teaching someone how to do my job has made me a better Salesforce Administrator. When the pandemic hit – and most businesses came to a halt – our company doubled down and took on extra work to support our clients.

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How to Start a Chamber of Commerce in 7 Steps

Wild Apricot

But the archaic-sounding name makes sense seeing as how the first chamber of commerce was founded in France in. If you think a “chamber of commerce” sounds a little old-fashioned, even a little pretentious, you’re not the only one.

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How to Prepare a Nonprofit Fundraising Plan

Wild Apricot

Creating a fundraising plan is one of the best things nonprofits can do to reach their goals. Here are the steps that go into creating the most effective one possible and a template to help you get started

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How to Create a Member Referral Program that Actually Works

Wild Apricot

The most effective way to get new members is by asking your current members to refer a friend. Here's how to take advantage of this by setting up a member referral program

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Webinar Survey 2021 Association Universe

Can you believe we are in 2021? 2020 was a challenging year for association executives & management professionals. Here at Association Universe, we have worked tirelessly to provide guidance and a sense of community for our viewers. Association Universe’s many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our webinars, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how webinars have affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes. To view the survey, click the “View Now” button below:

How to Finish the Year Strong? – Ask JP #048

Moery Company

We’ve got a really good question this week, “How do I end the year strong?” ” It’s a great question because I always like to lean in to the tape the last few weeks of the year. That’s the way to end the year strong.

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How to Combine Giving Tuesday with a Matching Fund Campaign

Wild Apricot

In this post, we discuss how to combine the two for maximum impact Amplify your fundraising efforts on Giving Tuesday by organizing a matching fund campaign.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Here’s why: we’ve been providing timely resources and insights for associations to navigate the pandemic and now we’re focusing our content on how to move into recovery mode. Good for you to know that.

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How to Pitch Existing Partners a Webinar Sponsorship

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. Ask your top sponsors if they want to be involved first. Start with them to see if they want to participate and how. They’ve been active with you before and know what to expect. Then move on to second tier organizations.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

How to Convince Your Board You Need Membership Management Software

Wild Apricot

Ready to start using membership management software. Here's how to overcome the top three most common objections, and how to successfully pitch your new MMS but your board is dragging their feet?

How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. So, declaring a goal of reaching 20,000 members was not based on data, industry standards, or the strength of the organization’s infrastructure to reach and accommodate that goal. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments. Want to know more about Moery membership services and more?

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How to Sell More Sponsorships for Your Association’s Virtual Event

Moery Company

Want to sign on more sponsors for your virtual events? Here’s how you can get more sponsors for your virtual event: 1. Invite your sponsors – or prospective sponsors – to a briefing for your virtual event to share what you’re going to be offering to them.

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How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you. We got to walk and run at the same time.

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Reader Survey 2021 Association Universe

Can you believe we are in 2021? 2020 was a challenging year for association management professionals. Here at Association Universe, we have worked tirelessly to provide guidance and a sense of community for our viewers. Association Universe's many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our webinars, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how webinars have affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes To view the survey, click the “View Now” button below:

How to Sell a New Membership or Sponsorship Program

Moery Company

There’s no doubt that associations have had to adjust, adapt, and pivot this year. This included the need to create new membership and sponsorship programs. Selling a new program can be overwhelming and it helps to break it down into smaller pieces. Develop a no brainer offer, an incredible incentive for people to buy. Even if they’re remotely interested, they’re going to listen.

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How to Launch Your Virtual Event Sponsorship Program

Moery Company

One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. I know it is very easy right now to jump into online events for the purpose of replacing traditional meeting sponsorship revenue, however, I urge you to pause and think about the long game. Are they going to introduce the speaker?

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How to Prepare a Nonprofit Fundraising Plan

Wild Apricot

Creating a fundraising plan is one of the best things nonprofits can do to reach their goals. Here are the steps that go into creating the most effective one possible

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The Ultimate Event Planning Guide: How to Plan an Event

Wild Apricot

Looking for how to plan an event, or advice on event planning? You’ve come to the right place. We’ve seen a lot of organizations’ events over the years, and there are ten steps we’ve identified as key to a successful event.

How to Prepare a Nonprofit Fundraising Plan

Wild Apricot

If you’re a nonprofit professional looking to improve your organization’s fundraising strategy and bring in new streams of revenue, the first step to ensuring success is to prepare a fundraising plan.

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How to Run Better Virtual Events: 5 Experts Weigh In

Wild Apricot

Earlier this month, we released the 2020 Virtual Events Research Report. In this post, experts in the nonprofit, association, and membership management space provide additional insights and advice around taking your virtual events in the right direction

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How to Manage Your Organization Virtually

Wild Apricot

Top six areas of your organization that can be done virtually, so you can stay on top of its needs even when you’re in the midst of social distancing

How to Adapt Your Sales Process for Success in the Current Business Climate

Moery Company

We have relied on e-mails to do a lot of the work for us. I still think it’s a vital component and you’re probably going to spend at least 50% of your sales activity on e-mails. However, a phone first mentality is good to have because you’re going to differentiate yourself from the competition – or other groups – that are just sending e-mails. The second reason is you’re able to get and develop a better personal connection.

How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

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How to Create a Crisis Communications Plan for Your Nonprofit

Wild Apricot

Here's how to put one together When a crisis like the COVID-19 pandemic strikes, is your nonprofit ready with a well thought out communications plan?

How to Best Address the “Stuck Deal”

Moery Company

In these situations, I suggest crafting a message to get a response, not trying to save the deal. I’m sorry we have been unable to connect. Based on our last discussion, I was to draft a proposal and have a discussion regarding its specifics on _?”. Give the prospect a safe place to say “no.” Some of the “nicest” prospects will string you along forever. decided to choose someone else; 2. Most importantly I just want to proceed to the next steps or not.

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How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. Here’s a step-by-step plan to develop an intentional renewal process: Set a Goal and Evaluate Your Resources. Set an internal membership renewal goal and outline the resources that you have on hand to renew your members. Now we move on to the plan itself.

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How to pitch AssociationSuccess.org

Association Success

We firmly believe the best way to get better is to get better together. That’s why we’re invested in bringing unique voices to AssociationSuccess.org’s blog and virtual workshops. Wondering how you can get involved with us? How to pitch a workshop idea.

Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage.

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