How to Communicate Member Benefits Effectively

Association Adviser

Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membership

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Uncategorized Communications Trustees

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

How to Engage Members Without Desk Jobs

Higher Logic

How do you engage members who don’t sit in front of a computer all day? Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop. Here are three ideas to help spur on-the-go engagement: 1.

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How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple. Email Communication Membership Management Software Member Experience

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How to Apply Social to Communications

SocialFish

Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. This is how. Resist the temptation to link to one.

How to Write Emails Your Association Members will Open

Socious

There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members.

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How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. The renewal communications need to highlight the changes and benefits of the new mode.

Lessons in Association Management: How to Communicate Your Group’s Vision

Association Management

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. When it comes to association management, vision is paramount.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. Today, we introduce our complimentary E-Book on how to launch one at your organization.

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5 tips on how to use colour to enhance your member communications

Optimist Consulting

It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. From the foods we choose to eat to the clothes we decide to wear, colour says something to us every day.

The Complete 2018 Step-by-Step Guide On How To Write A Press Release

Jamie Notter

In order to ensure the maximum effectiveness of your press release, you will want to make sure that they conform to certain generally accepted formatting practices. A press release is defined as “a public relations announcement issued to the news media and other targeted publications for the purpose of informing the public about company developments” Simply put, a press release is simply your ticket to publicity. How To Writing

How to balance personalized communications with data privacy for greater member loyalty

Nimble AMS

How associations can provide personal communications while still respecting member privacy. From experiences with companies like Amazon and Netflix, your members have come to expect a personalized online experience in just about everything they do.

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate.

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How to End Your Employees’ Vacation Guilt

Associations Now

Vacation guilt ” has become increasingly common, making workers feel like they have to check their email and take calls when they take time off—or that they can’t get away from the office at all. According to the most recent State of American Vacation report [PDF] from the U.S.

How to Nurture Your Donors to Improve Fundraising

Higher Logic

For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals. You can find more examples of great videos on Kivi's Nonprofit Communications Blog.

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How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

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How To Actually Hear What Customers Say

Higher Logic

How do you think kids feel when they know they don’t have their parent’s full attention? Listening to your members or customers and actually hearing what they say is critical. This is invaluable to you -- it’ll help you cater to them and create better products.

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Webinar: How to Turn Your Communications Shortcomings into an Actionable Plan

Association Adviser

Less Talk, More Action: How to Turn Your Communications Shortcomings into an Actionable Plan. Webinars communications webinarRecording • Slides.

How to Improve Email Engagement at Your Association

Smooth The Path

Yesterday morning I sent out a test email to 20 members. 80% were curious enough to open the message but very few were motivated to investigate further. Or the message could have been too long pushing members to disregard immediately upon opening.

How to Prioritize Your Culture Work

Jamie Notter

It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success. Their first challenge, then, is to prioritize which plays should go first.

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How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

Often, you don’t just need to convince one person to buy, you need to convince five or more. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences. Communications B2B Communities

How to Become a Bookkeeper from Home

SocialFish

Almost all companies must practice proper bookkeeping to keep track of their business transactions. Before I proceed to talk more about bookkeeping, it is essential to digress a little and explain the difference between a bookkeeper and an accountant.

How to Drive Traffic to Your Community Using Social Media

Higher Logic

Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Here’s how it works: Discussions. Who doesn’t like to be bragged on?) We are busy people.

How to Tackle Technology

Association Adviser

The post How to Tackle Technology appeared first on Association Adviser - Best practices, news and leadership strategies for association professionals. And do it on your own terms.

How to Know What You Don’t Know

Association Adviser

On the other end of the spectrum, people who are genuine experts in a subject area assume others around them are just as knowledgeable as them, and can’t understand how others fail when they succeed. What does this have to do with you, an association professional?

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything. It can tell you all about your members , give you insight into your marketing initiatives, and prep you for a board meeting. But have you ever looked at data around your staff

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

We need to unite generations to focus on moving forward together.” –Kim When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. How will their expectations change?

How to Manage Without a Community Manager

Higher Logic

But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. Here’s an overview of how you and your organization can make it work: Everyone is in the same boat. How do you get everyone on board?

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How to Create a Community Culture

Higher Logic

As I've blogged about before , I see social networking for businesses as encompassing four quadrants: public social media, social CRM to collect data, social software in the workplace (intranet) and externally facing social software (an open online community).

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Are your member communications audience-centric?

Optimist Consulting

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. So how can you go about leveraging mobility strategies to gain traction in member engagement?

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. That can make growing a community management career slow-going, but only if you’re content to take the back seat.

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