How to Create a Crisis Communications Plan for Your Nonprofit

Wild Apricot

When a crisis like the COVID-19 pandemic strikes, is your nonprofit ready with a well thought out communications plan? Here's how to put one together

Podcast: How to Write a Communications Plan

Association Adviser

Rachel Clemens and Nicole Arajo join us for a discussion about how to write a communications plan that covers all bases AND wins over leadership. . The post Podcast: How to Write a Communications Plan appeared first on Association Adviser.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Move Communications Forward in the COVID Era

Association Adviser

Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Let’s dig into these deliverability challenges and how to solve them.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%.

How To 407

How to Communicate Member Benefits Effectively

Association Adviser

Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones.

Prevent Member Communication Fatigue

Association Adviser

Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency.

How to Write a Communications Plan using an Annual Communications Plan Template

Association Adviser

How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the advertising staff for The University Daily Kansan. Hi everybody!

Team 195

How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. Here’s a step-by-step plan to develop an intentional renewal process: Set a Goal and Evaluate Your Resources.

How To 281

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast. Communications. Good for you to know that.

How To 263

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

How To 113

How to Market Your Association Job Board on Social Media

Association Adviser

Here's how. The post How to Market Your Association Job Board on Social Media appeared first on Association Adviser. Careers Features Marketing & Communications job boards social media

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.

How to Build Strong Social Media Communities During Difficult Times

Association Adviser

Use these tactics to strengthen your social media communities. The post How to Build Strong Social Media Communities During Difficult Times appeared first on Association Adviser. Features Marketing & Communications content marketing social media

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

How to Personalize Your Marketing to Drive Engagement

Association Adviser

Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.

How to drive member engagement with Nimble AMS

Nimble AMS

Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?. So how can you recruit, reach, and retain members to achieve these strategic goals? Three effective ways to increase member engagement.

How to Make Your Content Work Harder for You

Association Adviser

Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty Citizen

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. It’s a struggle, but it’s not going to get any less competitive.

How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to Create a Level Playing Field Across Your Hybrid-Remote Team

Wild Apricot

This is a guest blog post by Nancy Settle-Murphy , founder of Guided Insights , author of Leading Effective Virtual Teams and renowned expert in virtual collaboration and team communications. A remote worker for many years, Julie resigned herself to.

Team 206

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Then, I want you to get really narrow.

How To 278

How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios.

How To 145

How to share bad news via Zoom

Association Success

As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means. As uncomfortable as it may be to share bad news, it should be done as intimately as possible. Be direct and to the point.

How To 115

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything

How to Be More Interesting Than a Cell Phone®

Association Adviser

Or do people tune you out when you’re talking, preferring to check their phone instead? ASAE Annual Meeting Features Marketing & Communications ASAE 2020Ever find yourself talking with someone who is draining the life out of the conversation? Are you afraid YOU’RE that person?

How to Engage Members Without Desk Jobs

Higher Logic

How do you engage members who don’t sit in front of a computer all day? Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop. In the end, your job as a community builder is to find some way of engaging them - on terms that work for them. Here are three ideas to help spur on-the-go engagement: 1. When do you think your members are most likely to log into the community or check their email?

How To 176

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Today, we introduce our complimentary E-Book on how to launch one at your organization.

How To 232

How to hire people who fit in

Association Success

To maintain your company culture, you need to hire people who fit in. . If someone doesn’t agree with the culture or is resistant to certain practices, it’s going to be difficult to build an environment where everyone collaborates and works toward the same core purpose.

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything. It can tell you all about your members , give you insight into your marketing initiatives, and prep you for a board meeting. But have you ever looked at data around your staff

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate. Let your prospects attend a conference or webinar on a one-time only basis to test out the benefit of membership. This helps to create an “act now” mentality so they don’t miss out on an offer.

How To 222

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. The best place to be is just right (Goldilocks’ porridge, anyone?). Want to learn more?

What to Do When You Inherit a Career Center: How to Market It

Association Adviser

Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Are members drawn in so much that they want to remain and participate? Are staff able to introduce members to these benefits on a large scale and in a personalized way? Create Calls to Action.

How To 190

How to develop a winning culture

Association Success

According to Spence, who was named one of America’s Top 50 Leaders To Watch by the American Management Association, excellent culture starts with excellent people and strong core values. But to understand what makes a culture “good,” you have to go beyond the surface.