The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Uncategorized Communications Trustees

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

How to Engage Members Without Desk Jobs

Higher Logic

How do you engage members who don’t sit in front of a computer all day? Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop. Here are three ideas to help spur on-the-go engagement: 1.

How To 190

How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple. Email Communication Membership Management Software Member Experience

How To 235

How to Apply Social to Communications

SocialFish

Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. This is how. Resist the temptation to link to one.

How to Write Emails Your Association Members will Open

Socious

There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members.

How To 285

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. The renewal communications need to highlight the changes and benefits of the new mode.

Lessons in Association Management: How to Communicate Your Group’s Vision

Association Management

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. When it comes to association management, vision is paramount.

5 tips on how to use colour to enhance your member communications

Optimist Consulting

It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. From the foods we choose to eat to the clothes we decide to wear, colour says something to us every day.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. Today, we introduce our complimentary E-Book on how to launch one at your organization.

How To 175

The Complete 2018 Step-by-Step Guide On How To Write A Press Release

Jamie Notter

In order to ensure the maximum effectiveness of your press release, you will want to make sure that they conform to certain generally accepted formatting practices. A press release is defined as “a public relations announcement issued to the news media and other targeted publications for the purpose of informing the public about company developments” Simply put, a press release is simply your ticket to publicity. How To Writing

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate.

How To 160

How to Nurture Your Donors to Improve Fundraising

Higher Logic

For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals. You can find more examples of great videos on Kivi's Nonprofit Communications Blog.

How To 181

How to Prioritize Your Culture Work

Jamie Notter

It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success. Their first challenge, then, is to prioritize which plays should go first.

How To 159

How to Know What You Don’t Know

Association Adviser

On the other end of the spectrum, people who are genuine experts in a subject area assume others around them are just as knowledgeable as them, and can’t understand how others fail when they succeed. What does this have to do with you, an association professional?

How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

How To 176

Webinar: How to Turn Your Communications Shortcomings into an Actionable Plan

Association Adviser

Less Talk, More Action: How to Turn Your Communications Shortcomings into an Actionable Plan. Webinars communications webinarRecording • Slides.

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything

How To Actually Hear What Customers Say

Higher Logic

How do you think kids feel when they know they don’t have their parent’s full attention? Listening to your members or customers and actually hearing what they say is critical. This is invaluable to you -- it’ll help you cater to them and create better products.

How To 184

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

We need to unite generations to focus on moving forward together.” –Kim When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. How will their expectations change?

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

Often, you don’t just need to convince one person to buy, you need to convince five or more. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences. Communications B2B Communities

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Drive Traffic to Your Community Using Social Media

Higher Logic

Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Here’s how it works: Discussions. Who doesn’t like to be bragged on?) We are busy people.

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything. It can tell you all about your members , give you insight into your marketing initiatives, and prep you for a board meeting. But have you ever looked at data around your staff

How to Manage Without a Community Manager

Higher Logic

But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. Here’s an overview of how you and your organization can make it work: Everyone is in the same boat. How do you get everyone on board?

How To 158

Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Consider how these groups like to receive information, too.

How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Don’t be afraid to take risks.

How to Create a Community Culture

Higher Logic

As I've blogged about before , I see social networking for businesses as encompassing four quadrants: public social media, social CRM to collect data, social software in the workplace (intranet) and externally facing social software (an open online community).

How To 158

How to Tackle Technology

Association Adviser

The post How to Tackle Technology appeared first on Association Adviser - Best practices, news and leadership strategies for association professionals. And do it on your own terms.

Are your member communications audience-centric?

Optimist Consulting

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity.

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. That can make growing a community management career slow-going, but only if you’re content to take the back seat.

How To 173

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Higher Logic

You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. Why Website Traffic Matters to Nonprofits. 5 Steps to Increase Your Website Traffic.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our members?” We tend to put the how or what before the who. From data collection to analysis.

Survey 181

How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple. Instead, they’ve come to expect it. How Does Amazon Personalize?

How To 130

How to Create an Effective Welcome Email Campaign for Your Online Community

Higher Logic

We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined. How many of those welcome emails can you remember now? You have to make the newbie feel welcome, informed, and provide actionable next steps.

How To 164