How to Create a Crisis Communications Plan for Your Nonprofit

Wild Apricot

When a crisis like the COVID-19 pandemic strikes, is your nonprofit ready with a well thought out communications plan? Here's how to put one together

How to Move Communications Forward in the COVID Era

Association Adviser

Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Prevent Member Communication Fatigue

Association Adviser

Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency.

How to Write a Communications Plan using an Annual Communications Plan Template

Association Adviser

How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. 3 Email Deliverability Areas to Watch.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Here’s why: we’ve been providing timely resources and insights for associations to navigate the pandemic and now we’re focusing our content on how to move into recovery mode.

How To 313

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you.

How To 280

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. Here’s a step-by-step plan to develop an intentional renewal process: Set a Goal and Evaluate Your Resources. Set an internal membership renewal goal and outline the resources that you have on hand to renew your members. Now we move on to the plan itself.

How To 218

How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to Maintain Your Vocational Well-Being

Achurch

Gallup conducted a study to evaluate career wellbeing. To help you enhance your vocational wellbeing, we have compiled some tools that are both introspective and actionable. It is also important to apply that thinking to your job. Do I get to do what I do best every day?

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. Communications. Good for you to know that.

How To 206

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

What to Do When You Inherit a Career Center: How to Market It

Association Adviser

Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser.

How to Be More Interesting Than a Cell Phone®

Association Adviser

Or do people tune you out when you’re talking, preferring to check their phone instead? ASAE Annual Meeting Features Marketing & Communications ASAE 2020Ever find yourself talking with someone who is draining the life out of the conversation? Are you afraid YOU’RE that person?

How to hire people who fit in

Association Success

To maintain your company culture, you need to hire people who fit in. . If someone doesn’t agree with the culture or is resistant to certain practices, it’s going to be difficult to build an environment where everyone collaborates and works toward the same core purpose.

Communication Etiquette in a Distributed Workforce

Achurch

Etiquette is more than knowing which fork to use at a fancy dinner party. In a remote or distributed workforce, arguably, the most important rules are around communication etiquette. For customers and members, their needs can be attended to more regularly.

How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios.

How To 145

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to Make Your Content Work Harder for You

Association Adviser

Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenMake your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Today, we introduce our complimentary E-Book on how to launch one at your organization.

How To 232

How to develop a winning culture

Association Success

According to Spence, who was named one of America’s Top 50 Leaders To Watch by the American Management Association, excellent culture starts with excellent people and strong core values. But to understand what makes a culture “good,” you have to go beyond the surface.

How to Engage Members Without Desk Jobs

Higher Logic

How do you engage members who don’t sit in front of a computer all day? Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop. In the end, your job as a community builder is to find some way of engaging them - on terms that work for them. Here are three ideas to help spur on-the-go engagement: 1. When do you think your members are most likely to log into the community or check their email?

How To 176

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Once again, it dials back to data.

How to plan for an uncertain 2021 association conference format

Association Success

Next year’s big meetings will be even harder, fraught with even greater challenges — starting with which conference format to choose. Event planners will need to choose from one of the three common meeting formats: in-person, virtual or hybrid. Communication.

How to Boost Staff Communication & Productivity

Membersuite

Nowadays, data is the answer for almost everything. It can tell you all about your members , give you insight into your marketing initiatives, and prep you for a board meeting. But have you ever looked at data around your staff

How to assess your association’s culture

Association Success

If your association has seen high employee turnover, declining membership numbers and overall poor productivity, it might be time to step back and take a hard look at your organization’s culture. To begin your assessment, start with these questions: What are your weaknesses? .

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. The best place to be is just right (Goldilocks’ porridge, anyone?). Want to learn more?

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate. Let your prospects attend a conference or webinar on a one-time only basis to test out the benefit of membership. This helps to create an “act now” mentality so they don’t miss out on an offer.

How To 223

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Are members drawn in so much that they want to remain and participate? Are staff able to introduce members to these benefits on a large scale and in a personalized way? Create Calls to Action.

How To 190

How to share bad news via Zoom

Association Success

As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means. As uncomfortable as it may be to share bad news, it should be done as intimately as possible. It may be convenient to release mass information over email, but having conversations as privately as possible shows you are respectful and care for others’ comfort. This means being visually communicative, so a phone call will just not do.

How to use active listening to improve your organizational culture

Association Success

In a healthy workplace, there is a culture of collaboration where people are friendly with each other and leadership understands exactly what each employee needs to do their best work. . The employees’ concerns, feelings, and ideas need to be heard by their leaders and co-workers. .

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. The ideas that I’m going to set forth are four steps with several steps within those. I want you to be really candid about these points.

How To 216

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts. Host a fun event to help your members expand their networks.

How To 162