How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “

Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching.

Trending Sources

Reviving the Press Release

Wild Apricot Blog

Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings. public relations

How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

WBT Systems Enhances Social Learning for Professionals with New TopClass LMS Release

WBT Systems

TRAININGPRESSRELEASES.COM ) – With the latest release of the TopClass Learning Management System, WBT Systems expands the social learning capabilities of their comprehensive and flexible learning platform for associations, training organizations and extended enterprise.

Learning from the ‘Netflix Diet.’

YourMembership Blog

The wildly popular internet brand with more than 100 million members in more than 190 countries recently published a press release about its global audience’s viewing habits. Can Netflix viewer data support our education plans? That audience enjoys more than 125 million hours of television shows and movies every single day. What the data shows. The post Learning from the ‘Netflix Diet.’ appeared first on YourMembership. Online Learning Professional Development

Union Station Turns Red to Support Joplin, Missouri ?Red Tie? event.

KiKi L'Italien's Acronym Soup

Free Non-profit Webinar Round-up for November

Wild Apricot Blog

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Read more about the acquisition in our press release. 2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Read more about the acquisition in our press release.

Thanks For Playing: What I'm Reading

Thanks For Playing

Do you do press releases? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? you know you do) PRSA can help you write better boilerplate (although I’d probably avoid the alliteration thing). Secret to success ? Long view, simplicity, speed. Thats it. Dealing with the pain of innovation.

New Report Examines How Millennials View Leadership

Associations Now

But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.

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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

Report Highlights Internet of Things Security, Privacy Issues

Associations Now

Last week, the Broadband Internet Technical Advisory Group released a report with Internet of Things security and privacy recommendations. Unapproved access or control. Unauthorized monitoring or surveillance. Device or system failures.

7 things I like about the Federation of Small Business’s website

Optimist Consulting

section: Tabbed content means you can stay on the homepage and see the four most recent news stories, press releases, issues or publications, without having to leave and click through to a separate landing page, giving you more choice over when you want to leave the homepage and read in more depth.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

“At Girl Scouts of the USA, we recognize that in our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” said GSUSA CEO Sylvia Acevedo in a press release.

Is 2014 the Year Cloud Computing Goes Mainstream?

Associations Now

Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan.

Clean-Energy Groups Unite on Social Media Campaign

Associations Now

Source: Advanced Energy Economy press release. People often don’t realize that energy efficiency is such a huge jobs creator,” said Alliance to Save Energy President Kateri Callahan in a press release. “It Rallying behind a U.S.

Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play.

Making a Day of It

Association Management

Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts.

Industry Hiring Managers: Reach & Recruit Only the Best Candidates

YourMembership Blog

Read the press release to learn more. Lean how associations make it easy for you. Niche job boards, recruitment advertising and sponsorship solutions make it easier than ever for associations to bring value to their industry and members.

How One Association Changed Its Look from the Inside Out

Associations Now

“The ORA brand position is our promise,” said Maureen O’Rourke, ORA’s director of marketing and strategic partnerships, in a press release. “We

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New Digital Media Industry Ad Exchange Promises Transparency

Associations Now

“It was clear that to move the needle on trust in the market, we needed to get in the game in a more direct way,” DCN CEO Jason Kint said in a press release introducing the new platform.

Could a members’ panel help your policy work?

Optimist Consulting

For example, the statistics can be used to underpin policy reports, consultation responses and press releases or to support your policy approach to ministers, government officials and key influencers.

Water-Efficient Toilets Could Save 170 Billion Gallons Each Year, Study Says

Associations Now

According to the release, the results “also merit consideration within the current federal and state regulatory environment.”

Amusement Park Group Moving to Orlando

Associations Now

I cannot think of a better place to build our future than in Orlando, the theme park and attractions capital of the world,” said John McReynolds, chairman of the IAAPA board, in a press release.

Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

Report: Business Travelers Value Tech Integration

Associations Now

A newly released study from Egencia finds that business travelers want and expect to manage their trips across all mobile devices. We are at a turning point in business travel,” said Rob Greyber, president of Egencia, the business travel arm of the Expedia group , in a press release.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

Distribute a press release about your project and emphasize that you are seeking funding. By Amy Gitchell, GrowthZone AMS. “We We need to do more fundraising and generate more revenue.”. It’s a familiar refrain of organizations of all types and sizes.

New Coalition Educates Drivers on Highway Safety

Associations Now

The American Trucking Associations, along with other highway safety groups, are bringing their expertise to “Our Roads, Our Safety,” a campaign focused on preventing highway fatalities.

Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues,” said Paul Chambers, one of the cofounders of SUBTA, in a press release. “We

New ABA Network Increases Legal Services for Homeless Youth

Associations Now

Klein said in a press release. The American Bar Association’s new legal network addresses gaps in legal services to meet the myriad needs of homeless youth. Because of their age, homeless youth encounter a unique set of legal challenges.

Law School Partnership Brings Finance Group’s Certification to Broader Audience

Associations Now

“The demand for qualified financial crimes compliance professionals is increasing daily, it seems,” said Alice BrightSky, senior director of compliance programs at Fordham Law School, in a press release.

Tuesday Buzz: Cloudy Days Ahead

Associations Now

“By 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-internet’ policy is today,” Gartner states in its press release. New research by Gartner indicates that IT departments are embracing the cloud after years of attempting to ignore it.

IAB: Mobile Platforms Driving Digital Ad Growth, Despite Desktop Slowdown

Associations Now

In a press release , David Silverman of PricewaterhouseCoopers, the firm that helped IAB create the report, noted that the numbers emphasize a massive surge in the importance of mobile.

Group Offers Benchmarking Benefits Through Tiered, Online Program

Associations Now

The TPP is going to be the catalyst for truckload carriers who seek to be the very best,” President John Lyboldt said in a press release.

Let Your Message Fly on a Platform You Don’t Own

Associations Now

“It frees up my time from operational and management duties and allows me get back to the ‘let’s just make something awesome that people love’ spirit that got us here,” he wrote , in a way that allowed him to get around the negative press floating around the valuation story.