Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching.

Reviving the Press Release

Wild Apricot Blog

Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings. public relations

Trending Sources

WBT Systems Enhances Social Learning for Professionals with New TopClass LMS Release

WBT Systems

TRAININGPRESSRELEASES.COM ) – With the latest release of the TopClass Learning Management System, WBT Systems expands the social learning capabilities of their comprehensive and flexible learning platform for associations, training organizations and extended enterprise.

The Big Picture: Most overused phrases in press releases

The Big Picture

Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+.

SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards

SilkStart

press release

Free Non-profit Webinar Round-up for November

Wild Apricot Blog

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Read more about the acquisition in our press release. 2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Read more about the acquisition in our press release.

New Report Examines How Millennials View Leadership

Associations Now

But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.

Thanks For Playing: What I'm Reading

Thanks For Playing

Do you do press releases? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? you know you do) PRSA can help you write better boilerplate (although I’d probably avoid the alliteration thing). Secret to success ? Long view, simplicity, speed. Thats it. Dealing with the pain of innovation.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

Report Highlights Internet of Things Security, Privacy Issues

Associations Now

Last week, the Broadband Internet Technical Advisory Group released a report with Internet of Things security and privacy recommendations. Unapproved access or control. Unauthorized monitoring or surveillance. Device or system failures.

Industry Hiring Managers: Reach & Recruit Only the Best Candidates

YourMembership Blog

Read the press release to learn more. Lean how associations make it easy for you. Niche job boards, recruitment advertising and sponsorship solutions make it easier than ever for associations to bring value to their industry and members.

Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

“At Girl Scouts of the USA, we recognize that in our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” said GSUSA CEO Sylvia Acevedo in a press release.

7 things I like about the Federation of Small Business’s website

Optimist Consulting

section: Tabbed content means you can stay on the homepage and see the four most recent news stories, press releases, issues or publications, without having to leave and click through to a separate landing page, giving you more choice over when you want to leave the homepage and read in more depth.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

Is 2014 the Year Cloud Computing Goes Mainstream?

Associations Now

Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan.

Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play.

Clean-Energy Groups Unite on Social Media Campaign

Associations Now

Source: Advanced Energy Economy press release. People often don’t realize that energy efficiency is such a huge jobs creator,” said Alliance to Save Energy President Kateri Callahan in a press release. “It Rallying behind a U.S.

How One Association Changed Its Look from the Inside Out

Associations Now

“The ORA brand position is our promise,” said Maureen O’Rourke, ORA’s director of marketing and strategic partnerships, in a press release. “We

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Making a Day of It

Association Management

Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts.

New Digital Media Industry Ad Exchange Promises Transparency

Associations Now

“It was clear that to move the needle on trust in the market, we needed to get in the game in a more direct way,” DCN CEO Jason Kint said in a press release introducing the new platform.

Water-Efficient Toilets Could Save 170 Billion Gallons Each Year, Study Says

Associations Now

According to the release, the results “also merit consideration within the current federal and state regulatory environment.”

Could a members’ panel help your policy work?

Optimist Consulting

For example, the statistics can be used to underpin policy reports, consultation responses and press releases or to support your policy approach to ministers, government officials and key influencers.

Amusement Park Group Moving to Orlando

Associations Now

I cannot think of a better place to build our future than in Orlando, the theme park and attractions capital of the world,” said John McReynolds, chairman of the IAAPA board, in a press release.

Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

Tuesday Buzz: Cloudy Days Ahead

Associations Now

“By 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-internet’ policy is today,” Gartner states in its press release. New research by Gartner indicates that IT departments are embracing the cloud after years of attempting to ignore it.

Four Steps to a Better Member Toolkit

Associations Now

Maybe you’re pulling together a media toolkit, and your chapter has a great template for creating press releases. Toolkits are a proven way to address member challenges, but not all toolkits are created equal.

IAB: Mobile Platforms Driving Digital Ad Growth, Despite Desktop Slowdown

Associations Now

In a press release , David Silverman of PricewaterhouseCoopers, the firm that helped IAB create the report, noted that the numbers emphasize a massive surge in the importance of mobile.

Let Your Message Fly on a Platform You Don’t Own

Associations Now

“It frees up my time from operational and management duties and allows me get back to the ‘let’s just make something awesome that people love’ spirit that got us here,” he wrote , in a way that allowed him to get around the negative press floating around the valuation story.

New Partnership Seeks to Diversify Boards

Associations Now

trillion and on pace to continue to grow $80 to $90 billion a year, Latino consumers are driving consumption growth in America,” LCDA president and CEO Esther Aguilera said in a press release. “We

New Fitness Group Looks to Develop Women Leaders

Associations Now

As a professional in the industry and with relationships with many outstanding women who are serving and making a larger and positive impact, I realized the need to create a platform to discuss issues, initiatives, and what matters to women from our perspective,” Rainwater said in a press release.

Dental Group Launches Free Credentialing Service

Associations Now

In reaction to frustration by its members over the tedious payer-application process, the American Dental Association unveiled the new, streamlined ADA Credentialing Service. Streamlining not only helps to improve efficiency, but it also helps to reduce frustration.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We

Working with the Media

Associations Live

Press releases can improve the visibility of your organization and recognize key people and events. Include live links in your press releases. Include the press release in the body of an email as well as attach the document.

Hotel Amenity Trends: In-Room Perks Get Appy, Chatty

Associations Now

“Millions of people already enjoy interacting with Alexa at home via their Echo devices, and now they will be able to experience the same convenience while traveling,” said Amazon Alexa Vice President Steve Rabuchin in a press release.

Private-Public Collaborative Group Advocates for Library Funding

Associations Now

In addition to the many ways we serve the American public, libraries mean business, and members of the Corporate Committee for Library Investment can tell that story with unparalleled resources and credibility,” ALA President Julie Todaro said in a press release.

Can Associations Attract Millennials with Credentialing?

Associations Now

But back to what they want: In late June, the University Professional and Continuing Education Association (UPCEA)—in partnership with Penn State and Pearson— released a study that showed that 94 percent of educational institutions offer alternative credentials.