Study: The Press Release Is Not Dead
AUGUST 20, 2014
Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching.
Reviving the Press Release
Wild Apricot Blog
MARCH 12, 2012
Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings. public relations
WBT Systems Enhances Social Learning for Professionals with New TopClass LMS Release
AUGUST 11, 2016
TRAININGPRESSRELEASES.COM ) – With the latest release of the TopClass Learning Management System, WBT Systems expands the social learning capabilities of their comprehensive and flexible learning platform for associations, training organizations and extended enterprise.
The Big Picture: Most overused phrases in press releases
The Big Picture
JANUARY 18, 2007
Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+.
Add your press release to a blog.
AE on the Verge
JULY 19, 2012
If you email or fax your association press release to the media, consider what else you should do with it: 1. and include your blog address in the press release. The tag will likely show up on their own Facebook page, which means their friends, family, business acquaintances, others will enjoy seeing their name/picture (and read your press release too.). Add at least one hashtag to further promote your press release to the intended audience.
Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities
FEBRUARY 16, 2017
Read more about the acquisition in our press release. 2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.
Higher Logic Acquires Socious: Building Better Communities Together
JANUARY 18, 2017
Read more about the acquisition in our press release.
New Report Examines How Millennials View Leadership
JANUARY 11, 2017
But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this.
Report Highlights Internet of Things Security, Privacy Issues
NOVEMBER 30, 2016
Last week, the Broadband Internet Technical Advisory Group released a report with Internet of Things security and privacy recommendations. Unapproved access or control. Unauthorized monitoring or surveillance. Device or system failures.
10 Film Industry Tips for Getting Media Coverage for Events
Cvent Association Tips
FEBRUARY 12, 2015
Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.
Thanks For Playing: What I'm Reading
Thanks For Playing
JULY 11, 2012
Do you do press releases? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? you know you do) PRSA can help you write better boilerplate (although I’d probably avoid the alliteration thing). Secret to success ? Long view, simplicity, speed. Thats it. Dealing with the pain of innovation.
Have You Seen the IDC MarketScape Report on Online Communities?
SEPTEMBER 21, 2016
Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.
Toy Group Rebrands to Better Reflect Its Mission and Members
APRIL 25, 2017
On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play.
Industry Hiring Managers: Reach & Recruit Only the Best Candidates
JULY 14, 2016
Read the press release to learn more. Lean how associations make it easy for you. Niche job boards, recruitment advertising and sponsorship solutions make it easier than ever for associations to bring value to their industry and members.
7 things I like about the Federation of Small Business’s website
OCTOBER 27, 2016
section: Tabbed content means you can stay on the homepage and see the four most recent news stories, press releases, issues or publications, without having to leave and click through to a separate landing page, giving you more choice over when you want to leave the homepage and read in more depth.
Association Marketing: 4 Ways to Promote Your Professional Association Wins
SEPTEMBER 26, 2013
3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.
Clean-Energy Groups Unite on Social Media Campaign
FEBRUARY 28, 2017
Source: Advanced Energy Economy press release. People often don’t realize that energy efficiency is such a huge jobs creator,” said Alliance to Save Energy President Kateri Callahan in a press release. “It Rallying behind a U.S.
Water-Efficient Toilets Could Save 170 Billion Gallons Each Year, Study Says
APRIL 19, 2017
According to the release, the results “also merit consideration within the current federal and state regulatory environment.”
Is 2014 the Year Cloud Computing Goes Mainstream?
MARCH 24, 2014
Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan.
Making a Day of It
OCTOBER 16, 2015
Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts.
New Digital Media Industry Ad Exchange Promises Transparency
SEPTEMBER 28, 2016
“It was clear that to move the needle on trust in the market, we needed to get in the game in a more direct way,” DCN CEO Jason Kint said in a press release introducing the new platform.
Could a members’ panel help your policy work?
FEBRUARY 24, 2016
For example, the statistics can be used to underpin policy reports, consultation responses and press releases or to support your policy approach to ministers, government officials and key influencers.
Amusement Park Group Moving to Orlando
SEPTEMBER 27, 2016
I cannot think of a better place to build our future than in Orlando, the theme park and attractions capital of the world,” said John McReynolds, chairman of the IAAPA board, in a press release.
Why Is Your Association Still Sharing PDFs Online?
JUNE 21, 2016
Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.
Study: Relationships and Storytelling Drive Advocacy Success
OCTOBER 4, 2016
This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.
Association Uses Facebook Live to Expand Education
APRIL 17, 2017
The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We
Hotel Amenity Trends: In-Room Perks Get Appy, Chatty
APRIL 12, 2017
“Millions of people already enjoy interacting with Alexa at home via their Echo devices, and now they will be able to experience the same convenience while traveling,” said Amazon Alexa Vice President Steve Rabuchin in a press release.
Tuesday Buzz: Cloudy Days Ahead
JUNE 28, 2016
“By 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-internet’ policy is today,” Gartner states in its press release. New research by Gartner indicates that IT departments are embracing the cloud after years of attempting to ignore it.
IAB: Mobile Platforms Driving Digital Ad Growth, Despite Desktop Slowdown
NOVEMBER 4, 2016
In a press release , David Silverman of PricewaterhouseCoopers, the firm that helped IAB create the report, noted that the numbers emphasize a massive surge in the importance of mobile.
Let Your Message Fly on a Platform You Don’t Own
JANUARY 19, 2016
“It frees up my time from operational and management duties and allows me get back to the ‘let’s just make something awesome that people love’ spirit that got us here,” he wrote , in a way that allowed him to get around the negative press floating around the valuation story.
Restaurant Group Dishes Up Grease-Control Toolkit
MARCH 28, 2017
The National Restaurant Association released a toolkit aimed at helping its members learn how to best dispose of fats, oils, and grease. Hint: It’s not down the drain.
National Parks Conservation Association Urges People to Become Park Advocates
APRIL 18, 2017
“As we celebrate National Park Week, we hope visitors are inspired by the once-in-a-lifetime experiences our parks offer—and leave feeling empowered to speak up for them,” said NPCA President Theresa Pierno in a press release.
Dental Group Launches Free Credentialing Service
SEPTEMBER 20, 2016
In reaction to frustration by its members over the tedious payer-application process, the American Dental Association unveiled the new, streamlined ADA Credentialing Service. Streamlining not only helps to improve efficiency, but it also helps to reduce frustration.
Skills Required for Today’s Association IT Managers
FEBRUARY 8, 2017
Drawing on some of Randstad Technologies’ recently released IT workforce trends , Rebecca Achurch, CAE, CEO of Achurch Consulting, offers some advice to associations on what skills and personality traits to look for in new IT hires.
Quiet Your Mind: Implementing Meditation in the Workplace
APRIL 11, 2017
Practicing mindfulness can strengthen awareness of how our experiences and historical choices drive our present moment actions and decisions,” eMindful Chief Digital Officer Zev Suissa said in a press release.
Can Associations Attract Millennials with Credentialing?
AUGUST 4, 2016
But back to what they want: In late June, the University Professional and Continuing Education Association (UPCEA)—in partnership with Penn State and Pearson— released a study that showed that 94 percent of educational institutions offer alternative credentials.
Five Habits of Effective Business Writers
JUNE 27, 2016
This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. The difference between effective, efficient writers and the rest is a matter of habit.
Texas Apartment Group Campaign Looks to Recruit New Workforce
MARCH 28, 2017
Through the efforts driven by TAAEF, this campaign will bolster our future by revitalizing our workforce and welcome home new employees and ultimately members into this thriving industry,” Texas Apartment Association President-Elect Jackie Rhone said in a press release.
Working with the Media
JULY 25, 2013
Press releases can improve the visibility of your organization and recognize key people and events. Include live links in your press releases. Include the press release in the body of an email as well as attach the document.
APICS Aims to Fill a Need with its New Credential
JULY 13, 2016
Integrating AST&L into APICS allows us to fortify our supply chain education and certification offering with deeper content in the areas of transportation and logistics,” said APICS CEO Abe Eshkenazi in a press release issued last July.