Spark Consulting

DECEMBER 7, 2022

And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the first or second most visited page on my entire website month after month (thanks, Google Analytics!). Once again, I’m finding that the advice I provided, gleaned both from my own years as a membership director and my time working with clients, holds up: Create a drip campaign, mix your method

Communications 195

Communications Report Team 195

Wild Apricot

OCTOBER 25, 2022

As a nonprofit, finding ways to continually engage your donors can be challenging. We face a bit of a paradox today—between online fundraising, events, social media, virtual offerings and other outlets, there are more ways than ever to connect.

Social Media 511

Social Media 511

Higher Logic

FEBRUARY 11, 2022

The post The Great Resignation: Ensuring Continuity for Your Members appeared first on Higher Logic. Wondering how to keep the member experience continuous during the Great Resignation? Check out the highlights from our podcast conversation with Josh Slyman. The post The Great Resignation: Ensuring Continuity for Your Members appeared first on Higher Logic.

Member Experience 317

Member Experience How To 317

Portage Group

NOVEMBER 10, 2022

The sheer volume, complexity and diversity of issues association directors and executives must understand and address today is dizzying. In our current uncertain and complex environment, where should associations focus their time, effort and resources in order to maximize impact? TPG’s Fall 2022 Whitepaper summarizes our team’s ‘top five’ list of strategic issues associations today are focused on.

Strategy 130

Strategy Resources Industry Organization 130

Advertisement

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

Revenue

Association Adviser

NOVEMBER 29, 2022

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization — for good or bad.

Social Media 147

Social Media Content Marketing Organization 147

Higher Logic

JANUARY 20, 2022

The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic. Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off? The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic.

Member Engagement 341

Member Engagement Strategy 341

WBT Systems

SEPTEMBER 20, 2022

It’s natural to feel frazzled when you’re in charge of a project that’s way out of your comfort zone and above your pay grade.

Project 528

Project Strategy 528

Association Analytics

NOVEMBER 21, 2022

The post ‘Tis the Season for Member Retention – On-Demand appeared first on Association Analytics.

Member Engagement 321

Member Engagement Resources Strategy Marketing 321

Reid All About it

SEPTEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. Manager training. Bad bosses are a leading contributor to the Great Resignation (or Transition). Because managers are facing a host of new issues and challenges in the post-pandemic workplace, WBT Systems says associations can help industry employers and employees by offering manager training programs.

Tips 49

Tips Project Technology Education 49

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Cost

.orgSource

JANUARY 19, 2022

The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances […]. The post The Big Shift—A Conversation About the Impact of Change appeared first on.orgSource.

Price 219

Price Industry Association Management 219

Spark Consulting

JANUARY 14, 2022

I recently had the opportunity to participate in the January 2022 Association Insights In Old Town (ASAE login required) virtual educational session, Better Engage Your Members and Attendees to Solve Association Problems , led by Better Meetings ‘s Lee Gimpel. It was one of the best educational sessions I’ve attended in some time. Lee crafted an effective and highly interactive session that showed rather than told us how to craft a session that would actually get people working wit

Revenue 370

Revenue Education Organization How To 370

Wild Apricot

NOVEMBER 10, 2022

Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.

Video 537

Video Tips Organization Marketing 537

WBT Systems

DECEMBER 19, 2022

After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now?

Revenue 525

Revenue 525

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

WBT Systems

OCTOBER 17, 2022

In a competitive talent marketplace, jobseekers can be pickier about where they want to work. But you have to be pickier too. Think about your association’s future.

Tips 512

Tips Organization 512

WBT Systems

DECEMBER 5, 2022

If your association is serious about inclusion and diversity, make sure you know what ‘going back to normal’ really means.

Conference 506

Conference 506

WBT Systems

MAY 23, 2022

How often do you evaluate your evaluations?

Course 506

Course How To 506

Wild Apricot

NOVEMBER 25, 2022

Does trying to connect your organization’s members feel a little bit like herding cats? Then an online member directory is just what you need! One of the number one members’ benefits you can offer is the opportunity to network and connect.

Directory 496

Directory Organization 496

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Survey

Wild Apricot

FEBRUARY 18, 2022

You’ve worked hard to bring in those donations, but does the work stop there? Absolutely not. In fact, in a lot of ways it’s just starting. When a donor makes a gift to your organization — especially if it’s their first one.

Sample 493

Sample How To Organization 493

WBT Systems

DECEMBER 12, 2022

When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what these associations with a 90% new member retention rate are doing.

479

479

Wild Apricot

JULY 8, 2022

You’ve designed a value-packed membership program that offers amazing benefits and gives your members access to highly sought-after resources. So how is it possible that your renewal rates keep declining? Why are members dropping off when they.

Process 468

Process Tips Resources 468

Wild Apricot

NOVEMBER 3, 2022

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

Marketing 459

Marketing Strategy Organization 459

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Certificate

Wild Apricot

NOVEMBER 18, 2022

Your members are the people who turn your mission into a reality—which is why it’s so essential to show member appreciation! Inspiring positive feelings in your members keeps them connected to your cause, and motivates them to keep giving.

How To 458

How To 458

Wild Apricot

AUGUST 10, 2022

If you’re looking to bring in secure funding for your nonprofit organization, annual fundraising is a must-do! A watertight annual fund campaign helps you strengthen donor relationships, bring in new supporters and secure your operational expenses.

Organization 459

Organization 459

WBT Systems

NOVEMBER 7, 2022

The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.

Education 453

Education Survey Report 453

Wild Apricot

APRIL 29, 2022

Operating a nonprofit is expensive, and most can’t rely on donations alone to cover their costs, especially when they’re first starting up. That’s where grants come in — funds you can get from the government (or a foundation).

How To 448

How To Cost 448

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

WBT Systems

MAY 16, 2022

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in prime shape to reexamine your association’s sacred cows.

Conference 447

Conference 447

WBT Systems

JULY 11, 2022

Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey increased their membership in 2021.

Revenue 446

Revenue Survey 446

Wild Apricot

FEBRUARY 4, 2022

What if you had an army of robots to do all the grunt work for your events? This isn’t science fiction: this is the reality of many event managers. Instead of manually processing registrations, running checks to the bank, or trying to keep track.

Tools 448

Tools Software Process 448