How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Create targeted media lists.

Writing a Press Release for Associations


The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

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How (and why) to Write an Association Press Release


The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

The Big Picture: Most overused phrases in press releases

The Big Picture

« New International Survey on New Media Practices Uncovers Disparity in PR | Main. Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Social Media. The Big Picture.

Add your press release to a blog.

AE on the Verge

If you email or fax your association press release to the media, consider what else you should do with it: 1. and include your blog address in the press release. Add pictures of whoever you quote on your blog to make it easy for the media to grab a picture if they need one. Link to the business site of those you are quoting so the media (and others) can see their expertise. social media

Using Psychology to Attract Social Media Donations for Your Nonprofit


Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association! To exert social pressure, make sure you: Provide sharing options.

With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals.

Top Association Social Media Jobs This Week – February 9


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We are a nonprofit organization that believes that technology is a powerful enabler for social change.

Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew.

Clean-Energy Groups Unite on Social Media Campaign

Associations Now

To spotlight this statistic, eight clean-energy groups banned together and organized a one-day social media campaign—#CleanEnergyJobs —on February 22 to raise awareness about the availability of well-paying jobs in the sector. Source: Advanced Energy Economy press release.

Thanks For Playing: What I'm Reading

Thanks For Playing

Do you do press releases? A Recipe for Social Media ROI. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research. Automatic reply: [associationtech] Investing in the Future - Social Currency. skip to main | skip to sidebar. Thanks For Playing.

Social Media Roundup: Boost Your Summer Workflow

Associations Now

Learn how to stay focused at the office, and more, in today’s Social Media Roundup. — Social Tables (@socialtables) July 1, 2013. Before social media, press releases, websites, and manuals, associations served one purpose: Bringing people together.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Social Media Roundup: Keep Your Social Networks Safe

Associations Now

The importance of ensuring your blooming social networks don’t wither due to poor security practices. Social networks can just as easily be a target for hackers—and as your association becomes more prominent online, the target on your own back could grow.

Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

This issue, and more, in today’s Social Media Roundup: Missing in Action. "The The conference, which focuses on the future of the media, notoriously sees a small number of women attendees year after year.

Social media is a two-way street


Social media is a two-way street. If it’s treated merely as a platform for pushing the organization’s agenda, you’re missing the point and the real value of social media. Social media should make you more accessible and transparent. Social media should make you more responsive, but it still takes people. Uncategorized Twitter "social media" engage

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

But you are probably, like most who work in the social change sector, incredibly busy. Maybe you are muttering to yourself ”Who can find the time to do social media?” What are your strengths and preferences and what is the best match in terms of social channels?

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. “Not another social media column,” you grumble. Social media is hype—all Stetson and no horse.” Social Media. Off Stage.

Free Non-profit Webinar Round-up for November

Wild Apricot

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. Fundraising webinar Non-profit social mediaThis month we've found 22 free non-profit webinars.

From Purgatory to Pioneers: Rebooting Associations

Reid All About it

Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. Traditional media can’t even compete. Circular data – the social data we willingly put online that paints a picture of our behavior, interests and needs.

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media? Social media is the epicenter of impatience.

Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. I’ve been a busy blogging bee lately.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Media coverage is a key success factor for many corporate and association events. Yet, many event planners struggle with attracting media attention and getting enough press coverage. Here are 10 tips from the film industry for how to improve media coverage of your events.

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How to Create an Association Crisis Response Plan


It may not make the 6:00 news, but word can spread quickly through social media channels. Assign a spokesperson to answer any media inquiries (most likely the association president). If necessary, distribute a press release. Social Media Member Engagement Growth

International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). Here’s what I learned: Global Social Media and Mobile Usage Studies and Internet Penetration.

Association Social Media: National Society of Accountants


2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? 4) Describe a typical day for you – and any favorite tools you use regularly for anything related to social media.

#DropsMic Public Speaking Tips for Association Professionals

AMR Management Services

As association professionals, we all engage in written communication pretty much all day every day, whether it’s writing emails, articles, social media posts, press releases, blogs, white papers

My 5 Words for 2012


The implications for conferences, social networking, e-Commerce, geolocation, etc. Improvisation has applications related to sales, customer service, social networking, etc. Social media has only expedited and elevated this concept.

5 Ways to Find Low-Cost Association Conference Speakers


Someone who can give tips on social media or a new operating system? Use social media and your email list. press releases, logos on your site, social media promotion, email marketing, etc.). Source: Miranda Brookins, Demand Media.

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Making a Day of It

Association Management

Finally, we’ve really seen the power of social media. Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts.

You’ve Got to Read This: August 23, 2011

Reid All About it

It’s my favorite social media platform by far. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” It’s a big week here at Reid All About It, I’ll tell you why later. But enough about life for now, let’s get back to business.

Blog as newsroom - SMT part 2


Ok so here is the second Social Media Today post that really stood out for me recently. I think this is really quite clever since, like a blog, press items are normally viewed in reverse chronological order. Now, I just need to write some press releases. : ). associations social media marketing PR communications This idea is GENIUS and I absolutely plan to try it.

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

Association Web Design and Considerations for News Coverage

Vanguard Tech

What about journalists and the media? Be your own media outlet. Social media seems to be all anyone talks about in public relations these days. As David points out, associations are in a unique position to be a valuable source for journalists and the media.

Be a Social CRM Hero!


Just a quick recap of our How To Be A Social CRM Hero series so far. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? How to Apply Social to Communications. Social media demands a new approach from you.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

Online Community Case Study: Illinois Park and Recreation Association's IPRA Online


I've been conducting some interviews for case studies of associations using social media, which will appear as part of the Association Social Technologies Survey , which is coming out very soon. One of my case studies is the Illinois Parks and Recreation Association, and I recently got a heads up from Dean Comber, Director of Operations at IPRA, with a press release on their new online community which they launched at the end of September.

Lunchtime Links: There’s Still a Way Without a Will

Associations Now

Press release pride: If you’re trying to get some fresh attention for your association, more new-school efforts like social media and email marketing might seem worthwhile. ” Read Turbow’s breakdown to get some solid tips on press releases.

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off.