Thanks For Playing: What I'm Reading

Thanks For Playing

Seeking community in associations since 2008. Do you do press releases? Association blogger and general troublemaker. Top association management Blogs. A Recipe for Social Media ROI. Process Killed the Association Star. Alltop Social Media. Alltop Association Management. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment. So if your association announcement is really worth sharing, be sure to tell your members more than once. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment.

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Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. Our association, serving the United States and Canada, is focused on helping our members grow and improve their businesses.

The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. “Not another social media column,” you grumble. Social media is hype—all Stetson and no horse.” “Social media is not about Tweeting your breakfast cereal preference. Social media is about creating a community—a group which shares interests, beliefs, or knowledge. Financial Management. Social Media.

Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. However, too many releases deserve the dustbin — poorly crafted, irrelevant and self-serving announcements disguised as press releases. His post spurred a passionate conversation about associations and membership.

Managing the Communications Plan for Your Association’s Virtual Event


After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. This blog post is the first in a series that will discuss the various aspects of successfully managing a virtual event. . Have weekly meetings with management to provide a list of action steps they can del e ga t e further with their departments. .

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Instagram and YouTube can help build up your association’s credibility.

Starring….Your Association Publications

Association Adviser

As the orchestra commences the drum roll, the announcer’s voice booms through the microphone: “And the winner is…” When he calls out the name of your association, the audience leaps to its feet, cheering wildly, throwing confetti and raising glasses of champagne as you take to the stage to receive the glittering trophy. Okay, perhaps this is not exactly how association communication awards presentations really go down. What Association Awards Contests Should My Association Enter?

Five Big Lessons From ASAE’s Tech Conference

Associations Now

From content strategy to video to AMSes, five useful insights you can take back to your association from National Harbor. In a way, ASAE’s 2014 Technology Conference & Expo , at Maryland’s National Harbor, was an early Christmas treat—with gifts of useful data and insights from some of the association world’s greatest minds. We covered many of them on our social media liveblog , but I wanted to give special attention to five key points: 1.

When Gut Instinct Reigns

Associations Now

Relying on gut instinct proved enormously valuable for Jason Della Rocca while serving as executive director of the International Game Developers Association several years ago. A veteran of the video game industry, Della Rocca was less familiar with association management when he began working at IGDA, and he often used methods he later described as counterintuitive and “sometimes downright heretical.”. “I The post When Gut Instinct Reigns appeared first on Associations Now

Four Steps to a Better Member Toolkit

Associations Now

Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. Amalea Hijar has more than a decade of experience developing and writing member toolkits for associations. That means listening to members and asking them what the association can do better.

The NEW Internet Landscape: A Primer for Realtors and MLSs : Off.

Off Stage

By now the news is out: earlier today the names of applicants for new top level domains (or TLD, the name that follows the dot in an internet address) was released. This release date was long anticipated by US Multiple Listing Services, many of whom have banded together to form the MLS Domains Association , a non-profit group which exists to make application for the.MLS domain name and restrict its use only to recognized MLS organizations. ” (Press Release, 6/12/2012).

A Crash Course in Landing Pages : Off Stage

Off Stage

No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! Here’s an example: your association has taken a position on a local political initiative—let’s say the county wants to establish a new real estate transfer tax. ” Many associations (and brokerages, for that matter) never ask this question as they design their web pages.

SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

AMR Management Services. Stronger by Association. Is Your Association Prepared for Your Etch-a-Sketch Moment? A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. What about your association or nonprofit organization? ” Scott says “social media are tools. My research extends beyond traditional association sources. Pages. About.

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AE on the Verge: Say it in 90 Seconds

AE on the Verge

Association management, meetings and mania. Yesterday, 28 associations met with our Governor-Elect to give ideas about what could improve the business climate in Maine. Organized by two association execs , each participating association got 90 seconds to highlight its top concern(s) ; with the option to provide further detail and/or additional concerns in writing. It was a great format for delivering info from a large number of associations.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

AMR MANAGEMENT SERVICES. Jill Mahoney and I were the project managers. Plan and implement a complimentary media campaign to increase awareness of both the pinup campaign and the overall “Make Your Mark” project. We put together an informational folder to give to the manager/owner of each business. Having the folder was also useful to leave behind when the manager or business owner was not available. A press release about the project.

The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

At one point in my association career I worked with medical specialty societies. I was once sure the IOM was barking up the wrong tree, so imagine my surprise when I saw information about a press release from late last year announcing that the ACGME had approved new requirements for residency programs, based on the recommendations of the IOM report. Association Management. Management. Social Media. Association Subculture.