Sat.Mar 23, 2024 - Fri.Mar 29, 2024

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Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

WBT Systems

What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics compare with theirs?

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How to find the best association software solution for your organization

NetForum

As an association, it’s vital to find a software solution that works for your organization. Discovering the right association management software (AMS) that supports your association and is also up and running within your timetable might seem impossible. But it doesn’t need to be! Read our blog to discover helpful strategies to choose the right […] How to find the best association software solution for your organization appeared first on NetForum Association Management Software.

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Membership Retention 101: Building Loyalty and Keeping Members Engaged Year After Year

Association Adviser

Membership retention is the cornerstone of any successful organization, whether it’s a gym, a professional association, or a subscription-based service. Building a loyal base of members not only ensures a steady revenue stream but also fosters a sense of community and belonging.

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Leading with communication: Anita Brikman’s strategic vision for associations

The Association 100

Dive into a world where leadership meets strategic communication in the latest A100 podcast episode featuring Anita Brikman, president and CEO of the Plasma Protein Therapeutics Association. Brikman shares her journey from a seasoned communicator to an association leader, emphasizing the power of effective communication and active listening in shaping organizational strategy.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Future-proof your comms: 5 AI strategies for associations

The Association 100

In this video , I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast. AI proves invaluable in crisis management, providing real-time alerts to emerging issues, ensuring timely and effective responses.

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Inspiring Communal Genius in Associations

Elevating Engagement

Have you ever been part of a conversation where ideas are flowing—not just flowing but pouring out of people? Maybe most of these ideas were silly or half-formed or messy in the beginning, but those baby ideas were the ball that everyone needed to run. There’s an energy created when ideas sprout up and are batted back and forth, and that energy releases more ideas.

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Commit to Your Team’s Success—They’ll Return the Favor

.orgSource

When you are the leader, you drive the team dynamics. Others take their cues from your behavior. This is an unavoidable consequence of being the boss. We feel at ease with people who are like us. So, it’s easy to promote this self-centered perspective without realizing it. But CEOs who head exceptional teams reject an egocentric attitude. Smart leaders take an approach that is outward-facing and altruistic.

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The Time is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption

Association TRENDS

Sustainability has become a hot topic for the association industry, as association executives realize that climate change is not just a moral imperative, it’s a business imperative. Climate change is going to affect every aspect of human life and interaction, of which associations are certainly a part. As important as recycling your cans in the. The post The Time is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption appeared first on AssociationTRENDS.

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Behind an Association Journal’s Open-Access Move

Associations Now

The Association for Computing Machinery, following a broader trend, has made its flagship publication available for free, part of an evolving business model for research-based organizations. Earlier this month, Communications of the ACM , published by the Association for Computing Machinery, made two substantial moves. First, it shifted from a print journal with a website to an exclusively online publication.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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“It’s About Delight”

Spark Consulting

Seth Godin recently had a sort of silly story about a recent experience at Whole Foods. Which is all well and good. But one thing particularly struck me: “It’s not about charging less. It’s about delight.” I want to emphasize that. It’s about delight. Stop and think about that for a minute. I think we don’t focus enough on the concept of creating delight when we’re creating member experiences.

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Nimble AMS has your back with trustworthy, pain-free upgrades

Nimble AMS

“Best practice is our only product practice.” Not only is the saying one of our core product principles at Nimble AMS, but it’s also the guiding light for our product release methodology. For more than a decade , (or 37 major releases at the exact time of this blog), the Nimble AMS product team has mirrored Salesforce’s ideal product upgrade model. For organizations using Nimble AMS, this means they are receiving product innovation throughout the year on a similar schedule to what they receive f

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Earning board buy-in: Media efforts that make an impact

The Association 100

In association communications, one question stands out: How can we impress our board with our media efforts? In our Association Insights video series , I dive into the art of making a mark with strategic media planning. By setting clear objectives, showcasing measurable outcomes and embracing innovative campaigns, we can demonstrate the profound impact of our efforts.

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Nonprofit Chart of Accounts: A Guide for Getting Started

NXUnite

Between the limitations of restricted funds and the need to continue fueling charitable missions, your nonprofit must keep organized data for a successful approach to accounting. A foundational tool for keeping organized finances is the nonprofit chart of accounts (COA), which is a resource that records your organization’s financial activity. In this quick guide, we’ll explore how you can create a COA by covering the following topics: What is a nonprofit chart of accounts?

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Capturing and Evaluating Key Member Engagement Metrics 

Forj

Ask most association leaders and they'll tell you that one of their greatest challenges is understanding member engagement and, even more importantly, how to enhance it. The recent Membership Monday event, hosted by the American Society of Association Executives (ASAE), explored this topic by posing two critical questions at the heart of most membership strategies: 1) What exactly are we looking for when we talk about member engagement?

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From Palette to Perception: Color’s Role in Brand Strategy

AMR Management Services

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce… The post From Palette to Perception: Color’s Role in Brand Strategy first appeared o

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Bridging the digital divide: TIA’s vision for an equitable future

The Association 100

In this A100 episode , Ellen Savage of the Telecommunications Industry Association discusses TIA’s Broadband Nation program. This ambitious initiative seeks to bridge the digital divide, ensuring widespread internet access, critical to connecting underserved communities. Innovative collaborations and targeted public awareness campaigns are at the center of the program.

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Your Secret Leadership Superpower

AssociationChat

Unlock your Leadership Superpower with KiKi L'Italien and Zovig Garboushian on Association Chat as they reveal how self-awareness can transform your leadership and team performance. Strategies for cultivating this crucial skill The post Your Secret Leadership Superpower appeared first on Association Chat.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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How to Increase Community Engagement with Webinars and Meetings  

Forj

In 2020, we all experienced a dramatic shift. Suddenly, the face-to-face meetings and in-person connections that members crave were forced into the virtual space. For many associations, the transition was less-than-smooth. But in time, we all came to embrace the opportunities that online events create for networking and education.

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Unlock the Power of Digital Payments with GrowthZone Pay

GrowthZone

In today’s fast-paced digital world, embracing digital payments is no longer just a convenience – it’s a strategic advantage. At GrowthZone, we understand the unique needs of 501(c)(6) organizations like yours, and we’re here to help you thrive in the digital age with GrowthZone Pay. Why Digital Payments Matter: 1. Efficiency and Convenience: Processing cash and check payments requires manual effort and resources, leading to inefficiencies and wasted time, such as on-clock tri

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How to protect your learners’ data with multi-factor authentication (MFA)

Freestone

Introduction Now more than ever, cyber threats are a risk for all organizations. IBM estimates the average cost of a data breach is $4.35 million. Your organization can’t afford to not protect its data. When you guard your data from cyber threats, you also protect your organization’s reputation, helping to build trust with your learners. The more secure your data, the greater the trust in your continuing education program.

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A Path for C-Suite Parity

Associations Now

Women are still excluded from top leadership positions. Resolving that problem requires some flexibility—and debunking some myths. Despite a lot of hard work on the matter in recent years, gender parity in the C-suite is still a struggle. According to the Pew Research Center, the number of women CEOs at Fortune 500 companies has steadily increased, but still only represent about 10 percent of the total ; on the governance side, women only make up about 30 percent of corporate board members.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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The New Learning Landscape: 3 Challenges to Overcome

Forj

In an era marked by rapid change, learning is undergoing a significant transformation. Today, professionals are faced with the need to continually update their expertise to remain relevant in their fields. This has them seeking out new knowledge and skills from many sources—and your association or professional network may be the first place they go.

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Join Me at the Innovation Hub Events in DC and Chicago

PROPEL

I’m speaking at two excellent Innovation Hub events put on by Blue Cypress, in Chicago May 2 and DC May 14. You’ll learn all about AI and innovation, and my session is on fixing the culture problems that may prevent you from leveraging AI. Learn more and register here. (And use the discount code PROPEL for 15% off.

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2024 Thompson Grants Industry Briefing: How To Make Your Grant Application Thrive On-Demand Recording

Association TRENDS

There is a sinking feeling after you’ve put in the effort to apply for a federal grant, only to not be selected for an award. What steps could you have taken to better position your proposal? On March 7th, Thompson Grants hosted an industry briefing allowing grant management professionals to further delve into ways that. The post 2024 Thompson Grants Industry Briefing: How To Make Your Grant Application Thrive On-Demand Recording appeared first on AssociationTRENDS.

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With data analytics (as with most things), keep it simple!

Effective Database

With data analytics (as with most things), keep it simple! Over the past several years I've spoken with many clients and other associations about their experience with data analytics. I have been surprised to learn that many associations have implemented fairly expensive analytics tools but have not had great success with them.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.