Writing a Press Release for Associations


The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. For Immediate Release” under the date. Post the release on your website.

How (and why) to Write an Association Press Release


The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. For Immediate Release” under the date. Post the release on your website.

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The Big Picture: Most overused phrases in press releases

The Big Picture

« New International Survey on New Media Practices Uncovers Disparity in PR | Main. Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Marketing. Social Media. The Big Picture.

Using Psychology to Attract Social Media Donations for Your Nonprofit


Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association! To exert social pressure, make sure you: Provide sharing options.

Social Media and Tourism


The first Symposium on the Use of Social Media in the Tourism Industry will be conducted in Loudoun County November 17th-19th. David promoted the Ann Arbor arts fairs through web marketing; they were conducting interviews and putting photos and press releases online.

Top Association Social Media Jobs This Week – February 9


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Content Marketing , TechSoup – Help us change the world! Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Association Social Media: National Society of Accountants


I work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

But you are probably, like most who work in the social change sector, incredibly busy. Maybe you are muttering to yourself ”Who can find the time to do social media?” What are your strengths and preferences and what is the best match in terms of social channels?

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. “Not another social media column,” you grumble. Social media is hype—all Stetson and no horse.” Association Marketing. Social Media.

Free Non-profit Webinar Round-up for November

Wild Apricot

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. Fundraising webinar Non-profit social mediaThis month we've found 22 free non-profit webinars.

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media? Social media is the epicenter of impatience.

Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. I’ve been a busy blogging bee lately.

From Purgatory to Pioneers: Rebooting Associations

Reid All About it

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world.

Marketing, Membership and Comms Association Jobs – June 27


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts?

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. The third is to use visual media to create impact.

Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Communications Marketing Customer Engagement Marketing Automation

You’ve Got to Read This: August 23, 2011

Reid All About it

It’s my favorite social media platform by far. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” Tagged: Marketing , Productivity , Twitter , Writing & Blogging.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This grants you the opportunity to better define your audience , market, and sell. For Marketers.

5 Ways to Find Low-Cost Association Conference Speakers


Someone who can give tips on social media or a new operating system? Use social media and your email list. press releases, logos on your site, social media promotion, email marketing, etc.). Source: Miranda Brookins, Demand Media.

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Blog as newsroom - SMT part 2


Ok so here is the second Social Media Today post that really stood out for me recently. In the post, An Innovative Idea for Using a Blog , Paul Dunay describes how a company called Leopardo Construction's director of marketing and PR "is using a wordpress blog as a newsroom. I think this is really quite clever since, like a blog, press items are normally viewed in reverse chronological order. Now, I just need to write some press releases. : ).

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? ” Rossell offers tips for marketers who want to dip their toes into these waters.

MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. It makes great viewing plus you can share with your stakeholders on Social Media platforms!

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

Association Web Design and Considerations for News Coverage

Vanguard Tech

What about journalists and the media? Publish web content such as industry trends, reports, market data, and late breaking news. Be your own media outlet. Social media seems to be all anyone talks about in public relations these days.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

Be a Social CRM Hero!


Just a quick recap of our How To Be A Social CRM Hero series so far. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? How to Apply Social to Communications. Social media demands a new approach from you.

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.

Lunchtime Links: There’s Still a Way Without a Will

Associations Now

Also: Your lack of marketing shouldn’t be a badge of honor. Less isn’t always more: Don’t really market your association at all? “Some organizations don’t do any marketing,” he writes. How do you get journalists to notice your press releases?

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manages trafficking of digital marketing assets and maintains detailed analysis of online performance against objectives.

Starring….Your Association Publications

Association Adviser

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. One is Association Media & Publishing’s EXCEL Awards. Association Media & Publishing. Digital Media.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


Guest post by Vipin Shri, Marketing Manager at CauseVox. Create a mock timeline of marketing pushes and fundraising deadlines. A good promotion strategy should include; social media, email marketing, and traditional press & PR.

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LinkedIn Said To Congratulate Me!

KiKi L'Italien's Acronym Soup

Posts are released. A virtual press release seems to be automatically spun out by social media sites and suddenly changing employers means hearing from family and friends about your latest news.

Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor.

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award.

Less Gates, More Golden Tickets

YourMembership Blog

Corporate + Social. News + Press. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social.