Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. This can be through external backlinks, social media and business directory listings. It should be your No. close rate.

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Strategy Press Release New Jersey Illinois 52

Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. With public relations focusing mostly on marketing and improving a company’s image, the strategies are different from those found in a public affairs campaign. Reaching out to media contacts. Launching PR campaigns.

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Press Release Analysis Strategy Social Media 52

Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Newsletter Communications Press Release Social Media 64

.orgSource

JANUARY 9, 2023

Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. Meeting icebreakers and informal social events are obvious activities.

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Handbook Press Release Newsletter System 88

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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Directory Social Media New Jersey Member Engagement 52

Achieve

JUNE 11, 2020

Communicate with your donors. . Multi-Channel Campaign: This campaign is featured on the Education Foundation website, has a unique landing page, is being promoted on various social media platforms, includes a text-to-give component, rallies community partners, and more! To which my answer is a resounding YES!

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Florida Press Release Social Media Education 52

Beth Kanter

APRIL 4, 2013

Maybe you are muttering to yourself ”Who can find the time to do social media?” He does his own all of his own tweeting and as his communications staff reports, “enthusiastically at that!” In other words, if your peer at another ACLU Affiliate can do it, then so can you!”

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Social Media NJ Leadership Press Release 28

Optimist Consulting

JANUARY 31, 2013

To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims.

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Vanguard Tech

FEBRUARY 19, 2013

So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage. Publish web content such as industry trends, reports, market data, and late breaking news. Route the contact through your PR or communications teams so they can coordinate and follow-up.

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Press Release Social Media Content Report 70

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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GrowthZone

JULY 16, 2017

If your communication highlights your organization’s expertise, people will believe it. In addition to the content discussed in prior posts, you can leverage tools like webinars (online seminars and presentations) and public relations activities like press releases or media outreach.

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Leadership Press Release Member Engagement Video 60

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Expo Logic

DECEMBER 27, 2019

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Survey your target audience: Send a survey to your target audience via email or social media and ask them to suggest potential speakers. Communicate Clearly and Often.

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How To Handbook Press Release Social Media 36

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

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Technology Social Media Maryland Press Release 60

Associations Now

JUNE 8, 2016

Pam Danziger, author of the study Marketing to Millennials: How to Sell Luxury Jewelry to the Next Generation of Affluents , remarked on Unity Marketing Online that the marketing message toward millennials with money has to change. And it set to work researching the millennial generation and new ways to market to them.

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Las Vegas Industry millennials Press Release 40

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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America Social Media Press Release Education 66

Disciple Media

JANUARY 10, 2024

Enable your community to connect: Disciple has incorporated the best bits of social media that allow your people to build friendships and connections, and cut the ads, algorithms and spam. Build your own private and independent community, free from any third-party control (bye, Facebook!).

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Revenue Content Social Media Cost 36

Association Adviser

JUNE 29, 2017

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Communicate Quickly, Consistently with Attendees. Manage the Tone.

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Las Vegas Case Study Press Release Directory 64

Associations Now

APRIL 21, 2016

“We made these changes because we think they’ll make using the site easier and more fun — but also because it’s our priority to continually evolve We the People toward the needs and aspirations of its community,” Goldman wrote in a press release published on Medium. Need promotion and support on social media?

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Associations Now

SEPTEMBER 13, 2016

parenting expert and Genius of Play Ambassador, in a press release. The group will be determining its success by measuring impressions, engagement, affinity, and responses on social media, as well as responses to calls to action, said Ken Seiter, TIA’s VP of Marketing Communications.

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Industry Press Release Social Media Tools 40

Association Adviser

NOVEMBER 15, 2016

Is the press release dead? Why won’t the media show up to my news conference? However, there’s another question I invite you to consider: How can I win in this new media landscape? This is often a new world for association executives and leaders, because they’re accustomed to a clear line between “the media” and “members.”

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San Antonio Texas Communications Austin 60

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

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South Dakota North Dakota Proposal Minnesota 60

Associations Now

JULY 24, 2014

For example, the association had no formal marketing and communications plan—it didn’t put out press releases, undertake a membership drive, buy print ads, nothing. Instead, IGDA relied on social media and “guerilla-style,” or member-driven, marketing tactics. And it worked.

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Press Release Social Media Examples Video 40

Associations Now

SEPTEMBER 22, 2014

. “Most of an airline’s environmental impact arises from aircraft emissions during flight, and switching to a more sustainable fuel source can reduce net CO2 emissions by between 50 and 80 percent,” Finnair said in a press release. The nature of communication has changed, especially when it comes to event promotion.

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New York City New York Press Release Guidelines 40

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Video Marketing Strategy New Jersey 52

AE on the Verge

DECEMBER 1, 2010

A huge amount of info was communicated, including significant time at the end for Q&A, in about 90 minutes. When I read about the first speaker running out of time, I couldn't help but think about tired press releases and membership marketing materials that focus on the history, accomplishments and leadership of the association.

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Charlotte Press Release Maine Tips 28

Higher Logic

JUNE 30, 2016

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media?

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Social Media Press Release Communications Newsletter 136

The Hourglass Blog

APRIL 6, 2011

I was once sure the IOM was barking up the wrong tree, so imagine my surprise when I saw information about a press release from late last year announcing that the ACGME had approved new requirements for residency programs, based on the recommendations of the IOM report. Communication. Social Media. Baby Boomers.

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millennials Press Release United States Innovation 40

Off Stage

SEPTEMBER 4, 2011

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. “Not another social media column,” you grumble. Social media is hype—all Stetson and no horse. Social media is hype—all Stetson and no horse.” false false false.

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Social Media Tools Press Release Course 40

Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. She’s successful because she knows her community and gives them what they want.

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Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

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Marketing Press Release Newsletter Social Media 40

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Social Media Video Content Press Release 52

Vanguard Tech

MARCH 29, 2011

Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. The challenge is that as organizations and managers focus on developing social media channels, the core website is often overlooked as everyone chases the new social media “shiny object”.

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Strategy Press Release Social Media Content 70

Beth Kanter

AUGUST 21, 2013

The post below was co-authored with Bahia Ramos, who is the director of Knight Foundation’s communication foundations program and highlights some of the content in the Giving Day Play Book which serves as backbone to this peer learning effort. This post was also cross-posted on the Knight Foundation blog here.

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Miami Georgia Press Release Social Media 28