This Grassroots Campaign Is Hoppin’: Milwaukee’s Plan to Win PBR Back

Associations Now

which makes Pabst Blue Ribbon, a beer with deep ties to Milwaukee—hasn’t had its headquarters in the city for years. But the brand has had its highs and lows, and despite its long-standing ties to Brew Town, Pabst hasn’t actually been located in Milwaukee since 1996. “When I think about Pabst being anywhere else but Milwaukee, it just doesn’t make sense,” Seidelman told the Associated Press. “Milwaukee made this beer what it is.

Conference Circuit: Human Services

Associations Now

The American Public Human Services Association’s IT Solutions Management for Human Services Conference begins next week in Milwaukee. Around 1,500 technology leaders in the health and human services sector, along with federal officials, are headed to Milwaukee to hear about trends and top-of-mind questions from industry experts, experience the latest technology products and services, and exchange ideas with peers. City: Milwaukee. Rundown Attendees: 1,500.


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When It’s Time to Ask Members to Start Paying

Associations Now

Food-and-beverage trade group FaB Milwaukee tried a free-to-fee approach. One Milwaukee food-and-beverage group chose to do the former, but it recognized when the moment came to ask members to start paying their way. They intended the new group— as the Milwaukee Journal Sentinel noted —to formalize a collaborative approach already being taken. New organizations sometimes face an uphill climb in gaining traction.

Closing openings: CEOs adjust hiring strategy to recruit and retain community managers


AAMC, in the Milwaukee area. Finding qualified candidates to fill job opportunities in community association management has been a challenge in recent years, more so during the COVID-19 pandemic.

Up Your Event’s Instagram Game

Associations Now

Visit Milwaukee has a webpage listing can’t-miss shots in the city. On the list: Hoan Bridge and the Milwaukee Art Museum. As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next conference more photo- and selfie-friendly. A few ways to get it done. Have you heard of the Egg House , Dream Machine , or the Museum of Pizza ? Neither had I, until a family friend told me she went to Brooklyn-based Dream Machine over the summer.

Closing the Office vs. Working From Home

Eric Lanke

If the Milwaukee Public Schools closed (which they did three or four times a year, and usually with at least night-before advance warning) then our office would close, too. Now, and in the future, whenever the Milwaukee Public Schools closed -- because of snow or because of frigid temperatures or both -- we would not close the office. This past week brought the Polar Vortex to the Midwest and with it record-breaking temperatures well below zero.

Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

Anne Zube, president of the Milwaukee-based women’s motorcyclist group Stilettos on Steel , says she’s experienced it herself. “The marketing gig used to be the 45-year-old guy with the 25-year-old girl on the back of his bike, like she was an accessory … I always kind of took offense to that,” she told the Milwaukee Journal Sentinel.

Association Brain Food Weekly: 11.13.20

Reid All About it

Presenters: Charlotte Hayslett, Vice President of Human Resources, Visit Milwaukee. The weekly list of free educational events and resources for the association community… Looking forward.

How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

Still, it’s not an easy process to start up, and its challenges have created problems for cities that have hoped to follow in Baltimore’s footsteps, such as Milwaukee. Rather than demolishing blighted buildings, the city is helping fund nonprofits that take the buildings apart piece by piece—then resell the parts, which still have significant value in construction.

Rambling Thoughts About Association Management

SCD Group

I gave three presentations last week at a Green Industry Conference near Milwaukee. With four hours to wait at the Milwaukee airport, I discovered. It involved a lot of airline and rental car travel which offered time to ponder. First, I LOVE giving presentations on generational tendencies and social media! I love engaging with the audiences and watching them have “light bulb” moments about the topics.

Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

One in Madison, and one in Milwaukee, because that is where a large portion of our members reside. After starting a Young Professionals Taskforce for his local state society, a YP shares three things organizations can do today to get ready for next-gen members. Talking about young professionals and what they mean to associations is as hot a trend as windbreakers and butterfly clips were in the ‘90s.

The Glamourous Life

Eric Lanke

Getting back and forth between Milwaukee and Nashville on the same day was a challenge given the meeting time and flight schedules, so I booked it as an overnight. Those of you who are seasoned travelers, you might want to skip this one. I've been traveling on business since I started my career in association management -- twenty-four years now. In fact, my first flight on an airplane was the first time I traveled on business. It was Atlanta, if memory serves. The purpose of the trip?

Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. And when it comes to membership, the club—which has locations in downtown Milwaukee and in a country club near the outskirts of the city—courts younger members as well. How one social club is keeping relevant with younger audiences—and growing membership at the same time.

Daily Buzz: Measure Your Online Community’s Maturity

Associations Now

Avocados From Mexico, owned by the Mexican Hass Avocado Importers Association, just became the official avocado of the Milwaukee Bucks. With the right strategy, an online community should be growing and maturing. Also: Build high-performing teams by focusing on employees individually. Growth” can mean a lot of things. When it comes to your online community, new users tend to be the benchmark. But Marjorie Anderson from Community by Association says that’s often not enough.

What Star Wars Can Teach You About Talent Management

Associations Now

To find the answers, I spoke with Mark Peterson, a University of Wisconsin-Milwaukee professor who teaches a course that explores Star Wars. A series doesn’t become the juggernaut Star Wars has without having universal themes that resonate on many levels.

Looking Back From a Feeling of Triumph

Eric Lanke

On Friday of this past week I had a business meeting in downtown Milwaukee. My daughter plays the piano and the violin. She's an eighth-grader now, and every year for the past three years she has tried out for our state's Solo & Ensemble Music Festival, in which school children across the state prepare and perform a piece on their instruments, which is judged by a professional music teacher or instructor.

Cracking the Culture Code: Professional Development

Jamie Notter

For this, we’re fortunate to be headquartered in Milwaukee, because that city is also home to the Milwaukee School of Engineering, which runs some of the best fluid power professional education courses in the country. This is a guest post from Eric Lanke , the CEO of the National Fluid Power Association. How does an association executive build and sustain the culture of his organization? Specifically, what is his role versus others in the organization’s hierarchy?

Airport Group Highlights Members with Fresh Deck of Trading Cards

Associations Now

and Canada—including the highly trafficked Hartsfield–Jackson Atlanta International Airport (ATL) and the smaller General Mitchell International Airport (MKE) in Milwaukee— are taking part in the campaign. Taking advantage of the lasting popularity of airport memorabilia, Airports Council International—North America is working on a set of trading cards with some of its members. You can give STL credit for the idea. Hey, you got an MKE I can trade for an ATL?

Working out Loud: Learning from Eric Lanke

Jamie Notter

He’s the CEO of the National Fluid Power Association, located in Milwaukee, Wisconsin, and he writes on the best CEO-authored blogs out there. If you don’t know Eric Lanke , you should. I’ve known him for several years now, and take some pride in helping him get his feet wet with blogging, as we collaborated on the first iteration of his blog, then called The Hourglass Blog, which focused on generational issues.

Don’t Forget Your Members are People

Associations Now

Last, as shared here at Associations Now last week, FaB Milwaukee, a small trade group for food and beverage industry manufacturers in southeast Wisconsin, began collecting member dues in August after initially forming in March 2012. There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work.

Years After Going Dormant, Wisconsin Venture Capital Group Makes Comeback

Associations Now

“Not everybody’s going to be Silicon Valley, but everybody has unique opportunity,” he told the Milwaukee Journal Sentinel. “I Following in the footsteps of a nearby Michigan group, the Wisconsin Venture Capital Association is coming back to life, and next week will hold its first meeting since 2008. For nine years, the Wisconsin Venture Capital Association was basically nonexistent, a victim of board member retirements and a decline in the venture capital sector as a whole.

Lieutenant Governors Forge Industry Partnership to Promote Drones

Associations Now

As a kickoff to the partnership, Wynne will speak at ASA’s annual meeting on July 29 in Milwaukee, highlighting recent federal regulations on small unmanned aircraft systems. The Aerospace States Association, a lieutenant governor-led group focused on aviation issues, is partnering with Association for Unmanned Vehicle Systems International, one of the more bullish supporters of the growing drone industry, in an effort to promote the devices’ economic potential.

American Heart Association Likens Sitting to Smoking

Associations Now

Most healthcare providers have not routinely assessed physical activity levels among their patients because they have not had the right tools,” said Scott Strath , lead author of the AHA statement and associate professor in the Department of Kinesiology at the University of Wisconsin-Milwaukee’s College of Health Sciences, in a news release. Doctors have warned patients for years about the health risks associated with a sedentary lifestyle.

Where’s ASAE?

Association Okie

Milwaukee. Let’s play a little “Where’s Waldo” with ASAE. We know where ASAE’s Annual Meeting & Expo are scheduled for the next 7 years: St. Louis – August 6-9, 2011, Dallas – August 11-14, 2012 , Atlanta – August 3-6, 2013, Nashville – August 9-12, 2014 , Detroit – August 8-11 2015, Salt Lake – August 13-16, 2016, Toronto – August 12-15, 2017. So where should they be going after this string runs out? And yes, I know that cities bid to host).

Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

She’s working toward earning her Certified Association Executive designation from the American Society of Association Executives as well as a Master of Science degree in nonprofit management and leadership from the University of Wisconsin-Milwaukee.

Tuesday Buzz: Avoid Presenter Gimmicks at Your Events

Associations Now

” “I’m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget. An association CEO rants about a common speaker gimmick at leadership events—and why it’s not relevant to his needs. Also: lessons from the return of Twin Peaks. Leadership requires a chain of command, an understanding of the skills that your team has, and effective discipline. What it does not require is a setup like a Navy SEAL team.

A Lesson in Membership Marketing From Our National Pastime

Associations Now

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales offers associations some inspiration for putting their membership data to work in new ways.

Tax-Refund Theft: Associations on Alert for Falsified Returns

Associations Now

The people who are in the business of perpetrating this kind of fraud collect Social Security numbers all over the place,” Hockenberry told the Milwaukee Journal Sentinel. After Intuit disabled part of its popular TurboTax software to prevent tax-return fraud, industry groups are keeping an eye out for fraud cases. Some suggest that the fast processing time on returns might be part of the problem.

How Do You Fix a Board Power Struggle?

Associations Now

Andersson and Avery Edenfield, scholars at the University of Wisconsin-Milwaukee. An association’s guidelines won’t keep a board from becoming divisive—indeed, they can help sow discord. The fix may be as simple as agreeing on fundamental behaviors. One lament among association executives might go something like this: “If only [board member] weren’t standing in the way of what we’re trying to accomplish.”.

The Social Network Your Social Network Should Be Like

Associations Now

In the past two weeks alone, police departments in Milwaukee and Raleigh, North Carolina , have scored agreements with Nextdoor to use the service in tracking local crime concerns. Rather than stealing inspiration from the hot new social networks of the world for your own private community, you might be better off seeing what Nextdoor is up to. Its beat is fairly ho-hum, but there’s no denying its ability to drive close connections.

Wisconsin 501(c)(4) Group Sues Over “John Doe” Investigation

Associations Now

The lawsuit suggests that the investigation is politically motivated, noting the Democratic leanings of Milwaukee County District Attorney John Chisholm, who is a named defendant in the case.

Hawaii’s Optics Problem: A Travel Hotspot Struggles With Meetings Business

Associations Now

Abercrombie, in his interview with Stateline , underlined the importance of conferences visiting diverse locations that go beyond the obvious choices—something the NGA itself did when it held its 2013 conference in Milwaukee. With state and federal conference spending facing public scrutiny, the Aloha State has struggled to sell itself as a cost-effective option for meetings. “It It is patently unfair,” its governor says.

Higher-Ed Learning Trends Associations Need to Know

Associations Now

Despite this, the report offers a few examples that illustrate personalized learning in action, including an American Psychological Association/University of Wisconsin-Milwaukee collaboration that allows psychology students to take courses that mix a self-paced learning tool with personalized feedback and support from instructors. A recently released report looked at 18 trends, technologies, and challenges that will affect higher education in the next five years.

Social Media and Tourism


The first Symposium on the Use of Social Media in the Tourism Industry will be conducted in Loudoun County November 17th-19th. I was able to interview David Serino (@GammetGuy) regarding the development of and vision for this event. David is the founder of the Symposium ( #SoMeT ), while Gammet Interactive is the presenting organization. David has 20+ years experience in the travel/tourism industry, working with hotels and tourism bureaus.

Teens Aren't the Only Bullies

Mizz Information

Subject: Question Hey REDACTED, We talked a couple weeks back at the UW-Milwaukee accounting night. (I Another week, another heartbreaking story about a teen who took her life because of bullying. I read this stuff and honestly don’t know what to think. How is the world so broken that it’s considered fine for a 14 year-old girl to post on Facebook “’Yes, I bullied Rebecca and she killed herself but I don’t give a.’?

Don’t Neglect Your Longest-Standing Members

Association Adviser

He is is the president of Alexander Law Offices SC in Milwaukee, Wis., Bob Alexander. More members than you think may be wondering what to do next with the businesses they’ve worked so hard to build. Here are three basic types of buy-sell agreements and 21 key issues to consider. Without appropriate “exit” plans in place, ownership changes can be worse than Hollywood divorces–bitter, expensive and devastating to all involved.

From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., By Association Adviser staff. which serves more than 80,000 individual and company members. Association Adviser: Michelle, tell us a little bit about ASQ. Michelle Mason, ASQ. Michelle Mason : We were founded more than 60 years ago and serve more than 80,000 individual and company members.

Globalization is Survival: Becoming Global as an Anecdote to Stagnant or Declining Markets

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC The Milwaukee-based American Society for Quality (ASQ) is an individual membership society composed of corporate quality control officers as well as consultants. By Steven M. During the heyday of the total quality management (TQM) frenzy of the 1960s through the 1990s ASQ grew enormously fast. It bought and furnished its own building and filled it with the staff needed to serve a burgeoning membership base.

Association 141+: The Power of In Person

Association 141+

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Association 141+. Friday, September 16, 2011. The Power of In Person. My disclaimer for this post is that I am a firm believer in establishing relationships and friendships virtually. I have made close connections with colleagues through email, phone conferences, facebook, twitter, etc.