This Grassroots Campaign Is Hoppin’: Milwaukee’s Plan to Win PBR Back
APRIL 7, 2014
which makes Pabst Blue Ribbon, a beer with deep ties to Milwaukee—hasn’t had its headquarters in the city for years. But the brand has had its highs and lows, and despite its long-standing ties to Brew Town, Pabst hasn’t actually been located in Milwaukee since 1996. “When I think about Pabst being anywhere else but Milwaukee, it just doesn’t make sense,” Seidelman told the Associated Press. “Milwaukee made this beer what it is.