Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020.

I'm Not Building a Navy SEAL Team

Eric Lanke

I''m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget. Or better yet, do I have thousands of recruits to draw from, putting them all through these rigors and building my team out of the dozen or so with the physical and mental stamina to survive? image source Quick rant this week. I attend a lot of conferences where the focus is leadership and how to build and lead effective teams.

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Don’t Forget Your Members are People

Associations Now

We believe peer-peer outreach is good for recruitment, but not for retention. Last, as shared here at Associations Now last week, FaB Milwaukee, a small trade group for food and beverage industry manufacturers in southeast Wisconsin, began collecting member dues in August after initially forming in March 2012. There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers.

A Lesson in Membership Marketing From Our National Pastime

Associations Now

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?

Teens Aren't the Only Bullies

Mizz Information

Or how about headlines like this one, from Business Insider “ Wall Streeters Are Passing Around This Awful Email A Wisconsin Student Sent To A Recruiter ”? Subject: Question Hey REDACTED, We talked a couple weeks back at the UW-Milwaukee accounting night. (I Another week, another heartbreaking story about a teen who took her life because of bullying. I read this stuff and honestly don’t know what to think.

Don’t Neglect Your Longest-Standing Members

Association Adviser

While most associations devote enormous time and resources into recruiting and retaining up-and-coming members of their profession, don’t overlook your longest standing members. He is is the president of Alexander Law Offices SC in Milwaukee, Wis., Bob Alexander. More members than you think may be wondering what to do next with the businesses they’ve worked so hard to build. Here are three basic types of buy-sell agreements and 21 key issues to consider.