How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. So, declaring a goal of reaching 20,000 members was not based on data, industry standards, or the strength of the organization’s infrastructure to reach and accommodate that goal.

How To 238

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you.

How To 180

How to Elevate Your Sponsorship Game – Moery Webinar

Moery Company

Are you looking to take your sponsorship game to the next level? Strategies for generating new sponsorship dollars, partnering on thought leadership opportunities, sponsorship trends for 2020, and more will be discussed during JP Moery’s next complimentary, 30-minute webinar.

How To 183

How to Develop a Long-Term Member Engagement Strategy


Member Engagement Analytics Content Strategy Customer Marketing

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

Restructuring Your Business Model? How to Get it Right.

Moery Company

We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We’re restructuring our membership model – what benefits need to be added?”. What webinars are they choosing to participate in? You need to track this activity from a transactional perspective. My experience is these folks aren’t going to demand anything that is far reaching – they will perhaps look for some enhancements to some of the benefits you currently offer.

How To 165

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association.

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership.

How To 118

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

Tips 173

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

How To 210

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. The post JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job appeared first on The Moery Company.

How To 247

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

Team 151

How to deliver the right in-person learning experience online.

YourMembership Blog

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Considering today’s learner consumption habits, how can you offer your members the learning. The post How to deliver the right in-person learning experience online. Online Learning eLearning Strategy Xperience Community Brands

How to Grow Your Nonprofit’s Instagram Following

Wild Apricot

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered. nonprofit-instagram-strategy nonprofit-instagram

Holiday Vacation Exit Strategy: How To Take A Break

Beth Kanter

Vu Lee in a recent guest post on the Guidestar blog has issued a call to inaction suggesting that nonprofits should give the week off to staff. Joan Garry also talks about the importance of time off for hard working nonprofit staff or else it is the express train to burnout.

How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

How can we bring new sponsors into our organization?” Here is a sales methodology we are honing at our shop: First : We know many associations are about to send out their new prospectus for 2019 (budget season is coming up by the way). Definitely send the prospectus to them.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Thinking about launching a podcast at your organization?

How To 187

3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. 3 Association Growth Strategies. SEPA is all about helping members determine how to best drive future outcomes.

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate.

How To 171

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)


Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

How To 250

How To Design a Digital Badge Strategy

WBT Systems

Dramatic changes have occurred in how learning is recognized, accredited and validated. Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. What Does Designing a Digital Badge Strategy Look Like?

Pitching Your Association’s Online Community Strategy: How to Overcome Common Objections


Whenever you are trying to do something innovative, you can rest assured there will always be haters.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. Is the strategy actionable? Decision to Join. (3).

How to End Your Employees’ Vacation Guilt

Associations Now

Vacation guilt ” has become increasingly common, making workers feel like they have to check their email and take calls when they take time off—or that they can’t get away from the office at all. According to the most recent State of American Vacation report [PDF] from the U.S.

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. How Online Communities Impact Competitive Advantage. Not sure what to measure?

How to Build a Better Digital Strategy


From : Blog Entry >> Heather's Blog Entry Becoming a digital-first, digitally-charged, or digitally-focused organization takes strategy. DeLorenzo, CAE, chief information officer of DelCor—a digital strategy consulting firm—during.orgCommunity’s “Thirty on Thursday” webinar Aug. Here are key considerations for developing your association's digital strategy: Are we gathering information all the time from digital [More].

How to Sell Content Strategy to Management


Check out this awesome slide deck by the wonderful Hilary Marsh on what content strategy is all about. Selling Content Strategy to Management from Content Company. Click through to see it! Content Strategy

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered.

How to Design Your Content Strategy


Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

Coping Strategies: How to Manage Extra Holiday Stress

Associations Now

Workplace stress is all too common, especially in the lead-up to the holidays. A workplace expert over at the American Psychological Association chatted with Associations Now about how to cope with the extra stress. One way to mitigate stress is to forecast it.

How to Improve First-Year Member Retention

Higher Logic

It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s a big hit to your growth strategy. You also need to convince them to stay.

How To 184

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

How To 202

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value.

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

Video 241

Get Support for Your Association’s Community Strategy: How to Align with Your Board and Executive Team’s Priorities


Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone. A few years ago, comic hypnotists were a big draw on the corporate speaking circuit.

Team 168

November Update: How to Apply Membership Growth Strategies in Wild Apricot

Wild Apricot

We recently wrapped up our Free Membership Growth Online Summit 2017, where five leading experts shared strategies for increasing membership growth. Access the recordings here and learn about more of our upcoming webinars. november-update

3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

How To 197

How to Tackle Technology

Association Adviser

The post How to Tackle Technology appeared first on Association Adviser - Best practices, news and leadership strategies for association professionals. And do it on your own terms.

How to Re-engage When Prospects Suddenly Go Dark – Exclusive Moery Webinar - Moery Company

Moery Company

Winning those prospects back requires some purposeful persistence, some sales strategy, and a combination of good planning and old-fashioned research.” The post How to Re-engage When Prospects Suddenly Go Dark – Exclusive Moery Webinar appeared first on The Moery Company.