How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. So, declaring a goal of reaching 20,000 members was not based on data, industry standards, or the strength of the organization’s infrastructure to reach and accommodate that goal.

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How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How to Best Address the “Stuck Deal”

Moery Company

In these situations, I suggest crafting a message to get a response, not trying to save the deal. I’m sorry we have been unable to connect. Based on our last discussion, I was to draft a proposal and have a discussion regarding its specifics on _?”.

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association.

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. The post JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job appeared first on The Moery Company.

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How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to deliver the right in-person learning experience online.

YourMembership Blog

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Considering today’s learner consumption habits, how can you offer your members the learning. The post How to deliver the right in-person learning experience online. Online Learning eLearning Strategy Xperience Community Brands

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. How Online Communities Impact Competitive Advantage. Not sure what to measure?

How to Improve First-Year Member Retention

Higher Logic

It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s a big hit to your growth strategy. You also need to convince them to stay.

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How to Sell Content Strategy to Management

SocialFish

Check out this awesome slide deck by the wonderful Hilary Marsh on what content strategy is all about. Selling Content Strategy to Management from Content Company. Click through to see it! Content Strategy

Holiday Vacation Exit Strategy: How To Take A Break

Beth Kanter

Vu Lee in a recent guest post on the Guidestar blog has issued a call to inaction suggesting that nonprofits should give the week off to staff. Joan Garry also talks about the importance of time off for hard working nonprofit staff or else it is the express train to burnout.

How to Design Your Content Strategy

SocialFish

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.

How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

How can we bring new sponsors into our organization?” Here is a sales methodology we are honing at our shop: First : We know many associations are about to send out their new prospectus for 2019 (budget season is coming up by the way). Definitely send the prospectus to them.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value.

3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. 3 Association Growth Strategies. SEPA is all about helping members determine how to best drive future outcomes.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Thinking about launching a podcast at your organization?

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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How To Design a Digital Badge Strategy

WBT Systems

Dramatic changes have occurred in how learning is recognized, accredited and validated. Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. What Does Designing a Digital Badge Strategy Look Like?

Pitching Your Association’s Online Community Strategy: How to Overcome Common Objections

Socious

Whenever you are trying to do something innovative, you can rest assured there will always be haters.

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate.

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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. Is the strategy actionable? Decision to Join. (3).

How to Nurture Your Donors to Improve Fundraising

Higher Logic

For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals. Tips for Creating a Great Donor Engagement Strategy.

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How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

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How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Build a Better Digital Strategy

.orgCommunity

From : Blog Entry >> Heather's Blog Entry Becoming a digital-first, digitally-charged, or digitally-focused organization takes strategy. DeLorenzo, CAE, chief information officer of DelCor—a digital strategy consulting firm—during.orgCommunity’s “Thirty on Thursday” webinar Aug. Here are key considerations for developing your association's digital strategy: Are we gathering information all the time from digital [More].

Coping Strategies: How to Manage Extra Holiday Stress

Associations Now

Workplace stress is all too common, especially in the lead-up to the holidays. A workplace expert over at the American Psychological Association chatted with Associations Now about how to cope with the extra stress. One way to mitigate stress is to forecast it.

How to deal with Gmail’s new Promotions Tab

SocialFish

From the get-go, our entire Dev team signed up to kick the tires. We were lucky enough to get early access to do some testing so we can allow you to implement this efficiently and effectively, should Gmail decide they want to roll this out widely. A nod to…AOL?

Successful Launch: How to Be Indispensable to Your Association

Association Adviser

You might not know exactly how your professional career will play out, but these strategies for mastering professional relationships and advocating for yourself will guide you. The post Successful Launch: How to Be Indispensable to Your Association appeared first on Association Adviser. Careers Features From the Front Lines ask for a raise professional relationships young professionals

How to Create a Community Culture

Higher Logic

As I've blogged about before , I see social networking for businesses as encompassing four quadrants: public social media, social CRM to collect data, social software in the workplace (intranet) and externally facing social software (an open online community).

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. An online customer community is a good place to start.

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

How to Accurately Measure Member Engagement

HighRoad Solution

How do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment?

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

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Get Support for Your Association’s Community Strategy: How to Align with Your Board and Executive Team’s Priorities

Socious

Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone. A few years ago, comic hypnotists were a big draw on the corporate speaking circuit.

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4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

They bring competing organizations together to protect and promote entire industries, products, services, and workforces. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.

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