How to Prepare Your 2021 Sponsorship Prospectus

Moery Company

Your sponsorship prospectus may look different next year and there’s no better time than right now to put it all together for your supplier community. If you’ve been thinking about offering a full year partnership, this the year to do it. Make sure they know what you have to offer.

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Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage.

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How To Create A Volunteer Engagement Strategy that Actually Works

Wild Apricot

Creating a volunteer engagement strategy can not only improve your volunteer's experience, but your entire organizational atmosphere. That's why I've created this guide to engaging volunteers from start to finish

How to Launch Your Virtual Event Sponsorship Program

Moery Company

One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. I know it is very easy right now to jump into online events for the purpose of replacing traditional meeting sponsorship revenue, however, I urge you to pause and think about the long game. Are they going to introduce the speaker?

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How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. So, declaring a goal of reaching 20,000 members was not based on data, industry standards, or the strength of the organization’s infrastructure to reach and accommodate that goal. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments. Want to know more about Moery membership services and more?

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Virtual Events: Strategy Before Execution

Velvet Chainsaw

My mother used to tell us that “things are going to be different” as we drove home from our annual summer beach vacation. I remember feeling that her words were both a warning and a promise of adventures yet to come. That lesson is easily applied to the challenges that lie ahead for associations considering alternatives and augmentation of their future live events. Strategy—and Transparency—First. Five Steps to Success. If they are here to stay, why?

Restructuring Your Business Model? How to Get it Right.

Moery Company

We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We’re restructuring our membership model – what benefits need to be added?”. What webinars are they choosing to participate in? You need to track this activity from a transactional perspective. My experience is these folks aren’t going to demand anything that is far reaching – they will perhaps look for some enhancements to some of the benefits you currently offer.

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How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 1 Interview your sponsors on an annual basis about their goals and objectives within the market and how the association might help them. And an element of the program they liked, disliked, would add or change to their current program. Or even if it does happen, some of them are going to say, “Oh, you know what?

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How to Leverage Live Events for Member Recruitment

Moery Company

What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity. We’ve had some great success over the last several months utilizing an intentional strategy to convert nonmembers to members during client conferences. Key to success is tactical preparation on several fronts.

Building a Virtual Sponsorship Program, Part 1: Strategy

Moery Company

So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory. The barrier to entry is much lower.

How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership.

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How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you. If you’re not already doing so, make sure you subscribe to our YouTube Channel to be the first to know when we post our Association Field Report videos that cover up-to-the-minute observations from what is happening in the association world. There’s a real focus on what is vitally important to our organizations, our members, and our customers.

How to Best Address the “Stuck Deal”

Moery Company

In these situations, I suggest crafting a message to get a response, not trying to save the deal. I’m sorry we have been unable to connect. Based on our last discussion, I was to draft a proposal and have a discussion regarding its specifics on _?”. Give the prospect a safe place to say “no.” Some of the “nicest” prospects will string you along forever. decided to choose someone else; 2. Most importantly I just want to proceed to the next steps or not.

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How to Grow Your Nonprofit’s Instagram Following

Wild Apricot

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered. nonprofit-instagram-strategy nonprofit-instagram

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How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios.

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How to increase registration for your virtual events

Association Success

The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge. . Make the decision to register easy.

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How to deliver the right in-person learning experience online.

YourMembership Blog

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Considering today’s learner consumption habits, how can you offer your members the learning. The post How to deliver the right in-person learning experience online. Online Learning eLearning Strategy Xperience Community Brands

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Identify your current state of engagement and define the level of engagement you want to attain.

How to measure the impact of content

Association Success

Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. . But without clear metrics, some organizations will never have a clear sense of whether they’re closer to reaching key goals.

Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program – Association Hustle Podcast Episode 243

Moery Company

Take a listen to this week’s episode as JP Moery discusses the pros and cons of virtual events and then takes a deep dive into what you need to do to launch your own virtual event sponsorship program. Hello and welcome to JP Moery’s Association Hustle Podcast.

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How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. Events and conferences are one of the largest sources of non-dues revenue for associations. Events and conferences are powerful tools for associations.

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. I just want to know what moves the needle for you.”.

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How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. I’d love to hear what moves the needle for you.”.

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How to Build a Virtual Event Sponsorship Program – Association Hustle Podcast Episode 241

Moery Company

Ninety percent of organizations will move to virtual events this year. Listen to this week’s episode to learn how to develop a new sponsorship inventory for virtual events to continue growing your non-dues revenue. Hello and welcome to JP Moery’s Association Hustle Podcast. Today I’m going to walk you through building a virtual meeting sponsorship program. So, how do you adapt? How do you change? To recap.

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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts.

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Association Hustle – Episode 206: How to Leverage Live Events for Member Recruitment

Moery Company

What better way to recruit new members than at a live association event? Host JP Moery believes it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of this opportunity. This week, JP talks about how the key to success is tactical preparation on several fronts. The post Association Hustle – Episode 206: How to Leverage Live Events for Member Recruitment appeared first on The Moery Company.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Are we looking to be competitive?

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How to plan for an uncertain 2021 association conference format

Association Success

Next year’s big meetings will be even harder, fraught with even greater challenges — starting with which conference format to choose. Event planners will need to choose from one of the three common meeting formats: in-person, virtual or hybrid.

How to increase engagement and inclusivity in your organization

Association Success

Starting with eight ways to increase engagement, and wrapping up with embracing change and failures, this week’s Friday Five shows association professionals are looking into changing their cultures for the better. . How do we come up with this list?

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt! The post JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job appeared first on The Moery Company.

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Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Today, we introduce our complimentary E-Book on how to launch one at your organization. The post Get Your Moery “How to Launch” a Podcast E-Book Today appeared first on The Moery Company.

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How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

How can we bring new sponsors into our organization?” Here is a sales methodology we are honing at our shop: First : We know many associations are about to send out their new prospectus for 2019 (budget season is coming up by the way). We recommend you not only send it to current sponsors, but to all members of your association. Your core members might be interested in a sponsorship – the point is, don’t just make this available to the vendor and supplier community.

How to Extract More Value From Your Content Strategy

Associations Now

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose. Is It Time to Abandon Content Pillars?

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. We post videos to Facebook, YouTube, Instagram, and LinkedIn.

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Strategies to activate on leads

HighRoad Solution

HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. I listened closely and want to share some key takeaways.

How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to Create a Strategy That Includes Everyone

Associations Now

Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Making strategy discussions inclusive can help. “It At this point I’ve lost count of the number of times I’ve heard an association leader use that phrase to describe what happens too often to a strategic plan, or what they fear will happen to the one their board has just approved. Fixes to the problem don’t come easy. But how, exactly?

LMS Buy-In: How to Overcome these Top 4 Objections

Blue Sky eLearn

However, with the expense of an LMS comes online courses and on-demand webinars that can become a part of your non-dues revenue strategy as well as new avenues to acquire sponsorship dollars. If you’re switching from one LMS to another, yes, moving to a new LMS can result in incurring new setup and migration costs, the payoff can certainly exceed the expense. How will they learn to use it? Having an intuitive, easy-to-use, mobile-friendly LMS is a must.

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