11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association.

How to Accurately Measure Member Engagement

HighRoad Solution

How do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment? member engagement

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Have you ever been told to do more with less? Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. I can’t wait to see you there.

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Ringing the Bell for Member Engagement

YourMembership Blog

Like so many annual meetings the underlying theme was change – what has changed since we last met, what is about to change, and what are things that will be driving change as we move through the remainder of 2015 and beyond. And that crack seems to be widening. Know your members.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. Are members drawn in so much that they want to remain and participate?

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

” “Can’t wait for today’s awesome keynote to kick off this conference.” Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too.

How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. What’s my purpose or strategy? Let’s decide if we’re successful, how will we know?”.

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued?

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. Amanda will help attendees: • learn how to create a new-member engagement program. Member Engagement Growth

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. If not, Members will vote with their feet and go somewhere else.

Adopting education strategy to jump-start member engagement

Aaron Wolowiec

ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . If you’ve not yet participated in one or more of the programs broadcast as part of this free series, you can view the full lineup here to register.

3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. 3 Association Growth Strategies.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

We like to think we cannot be fooled. We want to believe we make better decisions than other people. We like to think we can’t be played. Unfortunately, our brains are not optimized to make the very best decisions. What does this have to do with member engagement?

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Association Member Engagement Analytics Crowdsourcing

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Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs

GrowthZone

Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works! Tweet.

Get Support for Your Association’s Community Strategy: How to Align with Your Board and Executive Team’s Priorities

Socious

Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone. Association Management Association Executives Member Engagement

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How to Make Your Online Community a Must-Visit Destination for Members or Customers

Socious

Member Engagement Online Community Management Customer Experience Content StrategyDo you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership.

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How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us. That is precisely the case with “engagement” in the association community.

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. How do you use social media to engage members?

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us.

Member Engagement Solution #6: Provide Structure, But Not Too Much

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. They wanted to serve on the Board.

Member Engagement Solution #8: Effective Orientation and Interaction Is Key

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Do NOT Make this Mistake Around Member Engagement

SocialFish

Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?”

Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. The handful of emails filter to the bottom of his inbox and are forgotten.

Your One-Stop-Shop Results From the New Member Engagement Study!

Smooth The Path

How would you like to raise the new member renewal rates by 9.7%? New research shows that trade and professional associations greatly benefit when they implement new member onboarding and orientation programs. The report is free to all association professionals.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We’ve compiled answers to questions posed during the Q&A portion of the webinar as well as submitted questions that our team ran out of time to answer. Download a recording of “A Balanced Approach to Member Engagement” here. How often?

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. Association Management Member Engagement Member Benefits Membership Marketing

Why Scoring Member Engagement Matters, Part 1

SocialFish

All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! —————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger.

Why Scoring Member Engagement Matters, Part 3

SocialFish

Building a Model to Combine KPIs into a Unified Measurement. Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities.

How to Improve First-Year Member Retention

Higher Logic

It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s what many new association members do. That’s a big hit to your growth strategy.

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Why Scoring Member Engagement Matters, Part 4

SocialFish

With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. The best way for your association to provide long-term value to members is with an online community. Why is an online community better than a conference or a members-only magazine?

Tuesday Buzz: Use Your Website to Boost Member Engagement

Associations Now

Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention.

How Onboarding Is Key to Future Member Engagement

Aptify

All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. So, act to influence your members across that whole lifecycle arc. Your membership software is the key to making this easy. ” Inbound marketing gives organizations the opportunity to increase the ROI of their marketing effort by 3x. Member Engagement

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

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