Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. But here’s a question for you: Are you really incorporating personalization into your member marketing and communications plans? 3.Secure your members’ data. members?of

Opportunities for Association Certification

Smooth The Path

Based on my experience, I can’t imagine my GPA would have been lower if I had been admitted after submitting the first set of SAT scores. Some professionals feel the same way about certification exams. They wonder how valid the exam is if it: Opposes all of your real-world experience or, only covers material in the book or prep-course and experience is an actual detriment. The range of experience among members must be astounding.

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3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise,

Personalize your members’ experience throughout their career journey

Nimble AMS

The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix. The findings show that members are interested in receiving personalized content from their associations. Consider what your members want. members?of

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. Associations have their own demons that lead them astray from what’s best for the member experience. I cannot believe that anybody inside either the carriers or the manufacturers really thinks that all this crapware makes for a good experience.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.

New opportunities to engage with your members – even after a year of disruption

Nimble AMS

As if keeping up with member interests and expectations weren’t challenging enough, 2020 came along and it was like the ground shifted. Nearly every aspect of members’ lives have been disrupted in some way. Many members have become more engaged with their associations.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Understanding Career Stages: When Do Members Join? If you are a member of a professional membership organization like an association, think back to what stage of your career you were in when you first joined.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. Add a permanent, rotating leadership role or board member position for your volunteers.

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs. It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries.

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Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. They wonder what comes next in the certification process. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. Association Strategy Member Experience administrative work association strategy bureaucracy creating a member experience member experience new member experienceWhat is the job of the IRS?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When the event is over the desert returns to its natural state, no trace to show of the bustling city that once was, and the Burning Man Regional Network works to play a vital role in the year-round extension of the Burning Man experience, supporting it as a global cultural movement.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you don’t have someone on your team with user experience (UX) or user interface (UI) design chops, consider hiring or consulting with an expert so your website and online community really glow. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. Keep job postings open to the public to entice prospects, but make the application available to members only. This creates a public-facing benefit that helps potential members find you while also providing a compelling reason to join. Flexible Online Learning and Certifications.

6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives.

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. If your association is looking for ways to embrace online learning, here are three traditional learning experiences that you can now offer online to deliver more value to members. Individual learning experiences are self-study courses.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Dues revenue most commonly comes in as annual payments from organization members. Professional development eCourses and certifications.

Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join. If you ask new members, most can trace their knowledge of the association back to who first recommended you to them. Our members want the certification and the designation.

Behind the Mask of the Association

Smooth The Path

Members are not witnessing your organization’s generous culture at the Spring conference first hand. No one is shaking hands with new members at their first chapter meeting. There is no idle chit chat at the local study for the certification exam meeting. Use Zoom to connect with members, and if you think they are all Zoomed out, give them a choice between a phone call and Zoom. Members want to know there are real people behind the mask of the association.

The Difference Between Duty and Desire for Associations

Smooth The Path

Some professionals have to become members to maintain their certification or license. Some members would probably rank their engagement very high. Consider the experience of the member who desires to join. They may be super interested in connecting with other members. They will pay close attention to the member culture and try to fit in. Now consider the experience of the member whose duty it is to join. The member engagement funnel.

Associations Are Launching Some Cool New Websites

Smooth The Path

“Power your personal brand…by earning an HFMA certification.” ” Through a fundamentally changed navigation, they are reorienting the association’s offerings, not around the association’s departments or functions but instead, the navigation is focused on members’ interests. #3 Without having to say it explicitly, the site shows members that if they join, they will get a ton of value without incessant upselling.

Why Digital Badges are the Future of Association Education

WBT Systems

Association members use their professional social networks, curated feeds, and a myriad of other digital channels to enhance their professional skills. Specific industry-recognized skills and experience are highly sought after. Traditional diplomas, degrees, certification, and skills can quickly lose their relevance and become obsolete. It is the intrinsic, on-the-job skills and best practices that provide the most value and benefit to association members.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. It was time to reevaluate the community experience.

How to engage your members in today’s hyper personalized world


To engage today’s members, personalization is no longer a nice-to-have. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix. It’s a hot topic in the world of marketing and customer experience. allows members?to

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The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Higher Logic

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types. Maybe you won’t even have trouble enticing your members to take advantage of your elearning options.

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On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention.

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4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

You can’t deliver a great member experience without great staff. For example, Salesforce offers certifications and free training. Empowering your employees with skills and certifications will help them grow their careers, while also helping you attract top-notch talent looking to use their certifications in a Salesforce-driven organization. Technology and the expectations of members and staff are changing rapidly. Member Retention Technology Executive

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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Improving Member Loyalty for Associations Through Personalization and Data Privacy

Nimble AMS

How associations can improve member loyalty with a balanced approach to personalized communications and protecting members’ privacy. How do you provide personalized member communications when your members have high demands for privacy and data security? Personalization and trust go hand-in-hand, and the right approach to both will lead to greater member loyalty. And the right approach to both will lead to greater member loyalty.

How to balance personalized communications with data privacy for greater member loyalty

Nimble AMS

How associations can provide personal communications while still respecting member privacy. From experiences with companies like Amazon and Netflix, your members have come to expect a personalized online experience in just about everything they do. It may seem like an impossible position for your association: How do you gather and use the data you need to provide personalized member communications when your members have high demands for privacy and data security?

Five things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. But you should also consider how the technology choice you make today will impact tomorrow’s members and staff. You can’t deliver a great member experience without great staff. Delivering member services more efficiently. Member Retention Nimble AMS

Four things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. But you should also consider how the technology choice you make today will impact tomorrow’s members and staff. You can’t deliver a great member experience without great staff. Delivering member services more efficiently. Member Retention Nimble AMS

How to meet the high expectations of today’s members

Nimble AMS

Tips for associations to exceed member expectations through personalization. . Your association must deliver the experience your members have come to expect or there’s a good chance they’ll take their business elsewhere. 51 percent of customers say most companies fall short of their expectations for great experiences. 67 percent of customers say they’ll pay more for a great experience. You must meet, and ideally exceed, member expectations.?Otherwise,

Personalization and data security for your association


Provide a personalized experience while keeping your member data safe. . Your member’s expectations for a personaliz ed experience are high. These days, your members expect a high level of personalization. T he Community Brands Digital Evolution Study shows that 79 percent of members of professional associations say it’s very or somewhat important that their organization provide targeted, valuable content. . ut your member data to work.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

Association Brain Food Weekly: 2.8.16

Reid All About it

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – Be Their eLearning Valentine: Capture Your Members’ Hearts in 3 Steps. – Promoting Online Education & Certification. the chat topic is: How Associations are Attracting Millennial Members.

Why Your Organization is Ripe for Design Thinking


As associations evolved from places to solve problems and network with peers, they’ve diversified, relying heavily on selling stuff - research, certification, webinars, education programs, conference registrations, exhibits, sponsorships and more - to make ends meet. In response, members have tuned out - or worse still, stopped renewing - while associations continue making and selling more stuff. Members still need answers to their questions.

6 signs your association management software may be a dinosaur

Nimble AMS

Failing to keep up with technology advances may cause your organization to fall behind in its ability to work efficiently and deliver the great experiences your members expect. If your association is going to deliver a modern member experience, it needs to be running the latest and greatest software. It’s time to look for a modern association management system that can automate manual processes so your team can focus more on serving your association’s members.