Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience.

Opportunities for Association Certification

Smooth The Path

Based on my experience, I can’t imagine my GPA would have been lower if I had been admitted after submitting the first set of SAT scores. Some professionals feel the same way about certification exams. They wonder how valid the exam is if it: Opposes all of your real-world experience or, only covers material in the book or prep-course and experience is an actual detriment. The range of experience among members must be astounding.


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3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise,

Personalize your members’ experience throughout their career journey

Nimble AMS

The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix. The findings show that members are interested in receiving personalized content from their associations. Consider what your members want. members?of

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

How to drive member engagement with Nimble AMS

Nimble AMS

So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement. Build a bustling online member community. A great way to start is by offering an online member community.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education.

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. Add a permanent, rotating leadership role or board member position for your volunteers.

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. They wonder what comes next in the certification process. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. Association Strategy Member Experience administrative work association strategy bureaucracy creating a member experience member experience new member experienceWhat is the job of the IRS?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When the event is over the desert returns to its natural state, no trace to show of the bustling city that once was, and the Burning Man Regional Network works to play a vital role in the year-round extension of the Burning Man experience, supporting it as a global cultural movement.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. Keep job postings open to the public to entice prospects, but make the application available to members only. This creates a public-facing benefit that helps potential members find you while also providing a compelling reason to join. Flexible Online Learning and Certifications.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you don’t have someone on your team with user experience (UX) or user interface (UI) design chops, consider hiring or consulting with an expert so your website and online community really glow. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

New opportunities to engage with your members – even after a year of disruption

Nimble AMS

As if keeping up with member interests and expectations weren’t challenging enough, 2020 came along and it was like the ground shifted. Nearly every aspect of members’ lives have been disrupted in some way. Many members have become more engaged with their associations.

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6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives.

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. If your association is looking for ways to embrace online learning, here are three traditional learning experiences that you can now offer online to deliver more value to members. Individual learning experiences are self-study courses.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Dues revenue most commonly comes in as annual payments from organization members. Professional development eCourses and certifications.

Behind the Mask of the Association

Smooth The Path

Members are not witnessing your organization’s generous culture at the Spring conference first hand. No one is shaking hands with new members at their first chapter meeting. There is no idle chit chat at the local study for the certification exam meeting.

Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join. If you ask new members, most can trace their knowledge of the association back to who first recommended you to them. Our members want the certification and the designation.

The Difference Between Duty and Desire for Associations

Smooth The Path

Some professionals have to become members to maintain their certification or license. Some members would probably rank their engagement very high. Consider the experience of the member who desires to join. They may be super interested in connecting with other members. They will pay close attention to the member culture and try to fit in. Now consider the experience of the member whose duty it is to join. The member engagement funnel.

Associations Are Launching Some Cool New Websites

Smooth The Path

“Power your personal brand…by earning an HFMA certification.” ” Through a fundamentally changed navigation, they are reorienting the association’s offerings, not around the association’s departments or functions but instead, the navigation is focused on members’ interests. #3 Without having to say it explicitly, the site shows members that if they join, they will get a ton of value without incessant upselling.

Why Digital Badges are the Future of Association Education

WBT Systems

Association members use their professional social networks, curated feeds, and a myriad of other digital channels to enhance their professional skills. Specific industry-recognized skills and experience are highly sought after. Traditional diplomas, degrees, certification, and skills can quickly lose their relevance and become obsolete. It is the intrinsic, on-the-job skills and best practices that provide the most value and benefit to association members.

Association Brain Food Weekly: 5.14.21

Reid All About it

Google’s new search ranking factor: core web vitals, a set of page experience metrics related to page speed, responsiveness and visual stability. The other big event was a Mother’s Day cookout with 20 family members (plus three wee ones and three dogs) on our deck.

Association Brain Food Weekly: 5.7.21

Reid All About it

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. It was time to reevaluate the community experience.

Association Brain Food Weekly: 3.5.21

Reid All About it

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE.

Association Brain Food Weekly: 4.2.21

Reid All About it

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer.

How to engage your members in today’s hyper personalized world


To engage today’s members, personalization is no longer a nice-to-have. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. allows members?to

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eLearning Pricing Models: 5 Ways to Price Your Courses

Web Courseworks Associations

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? Pricing them too high may deter members from investing. These experiences should then be priced accordingly. Members-Only Pricing Model.

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4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

You can’t deliver a great member experience without great staff. For example, Salesforce offers certifications and free training. Technology and the expectations of members and staff are changing rapidly. A modern platform helps you know your members.

Association Brain Food Weekly: 1.15.21

Reid All About it

The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Higher Logic

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types. Maybe you won’t even have trouble enticing your members to take advantage of your elearning options.

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On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention.

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Association Brain Food Weekly: 3.26.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Creating a better networking experience is possible and it may be simpler than you think.

Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

Personalization and data security for your association


Provide a personalized experience while keeping your member data safe. . Your member’s expectations for a personaliz ed experience are high. These days, your members expect a high level of personalization. Collect member data in one safe place.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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