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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

As associations learn to create and curate wonderful member experiences, some will find they might need to warm up their tone. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Prediction 2: Associations will warm-up.

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Three terrific tech tips to transform the member experience

Nimble AMS

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.

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Identify Spots of Fear for a Better Member Experience

Smooth The Path

When might your members experience fear? The minutes before a training or certification course (the fear of not knowing enough already). Identify all the places where members might feel a twinge (or a lightning bolt) of fear and work to improve their member experience.

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Tiny Kindnesses to Improve Our Member Experience

Smooth The Path

What bits of your member experience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great. Imagine mailing everyone studying for a certification exam a lucky pencil or pen. Related: Hearing every member’s voice.

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How to boost the member experience by integrating career center software with Nimble AMS

Nimble AMS

According to the Community Brands 2022 Association Trends Study , member priorities have shifted to tangible, personal benefits. 47% of members report joining an association for certifications or credentials and 45% say they chose an organization for job opportunities. . Use your data. Learn more.

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Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. Collect and use member data. Take the next step.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.