Association Adviser

FEBRUARY 20, 2024

APCO has engaged the copyediting services of Naylor Association Solutions since 2021 to provide a detailed review of all reports before they are presented as final to agencies. The reports average between 150 and 200 pages, and copyediting services are typically completed and delivered within two weeks.

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Association Adviser

AUGUST 30, 2023

The 12th Association Benchmarking Report of North […] The post Key Findings from the 2023 Association Benchmarking Report appeared first on Association Adviser.

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Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention.

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Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Increasing funding for marketing efforts is critical to membership growth.

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Associations Now

APRIL 16, 2024

The Future Partners report also found that planners remain concerned about inflation and a challenging political climate. The post Report: Meeting Planners Anticipate Attendance Increase appeared first on Associations Now.

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Associations Now

MARCH 12, 2024

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report. Looking for more clicks?

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Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

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Association Analytics

AUGUST 18, 2023

Whether you’ve used iMIS for years, are just getting started or considering making the switch, you will likely have similar struggles and questions. Some in.

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Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. We saw the hit membership took in our 2021 report. We also saw the negative impact of the Great Recession in our 2010 report,” he said.

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Wild Apricot

DECEMBER 16, 2022

The post Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!) appeared first on WildApricot.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

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Report Marketing Recruiting Recruitment 95

Associations Now

JULY 25, 2023

Data analysis was the most common choice among planners—which makes sense, saysTirrah Switzer, senior director of product marketing at Community Brands. Survey respondents who identify as early adopters tend to report more success with their meetings strategy.

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Membership Marketing

JANUARY 25, 2022

The opportunity to participate in the 2022 Membership Marketing Benchmarking Report is now available. Of course, I will report many of the findings from our research here. But for those who complete the survey, we will send a free printed copy of the final, full report.

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Associations Now

FEBRUARY 13, 2024

A new report found that associations have lagged behind the corporate sector in adopting generative AI, and offered some recommendations for catching up. Moreover, the report noted that many organizations have struggled to identify where to start. Successful pilots rely on the right use cases,” the report said.

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Associations Now

OCTOBER 10, 2023

A new Higher Logic report found that organizations have seen a decrease in the number of active contributors in their online communities since the pandemic. Understand Users The report found that about 15 percent of a community’s total users are active.

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Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

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Membership Marketing

AUGUST 26, 2019

The 2019 Membership Marketing Benchmarking Report is now available to download. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. Please use this link to get your copy. I think that you will find this year's edition the best ever.

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Association TRENDS

MARCH 12, 2024

iMIS by ASI has released the 2024 Membership Performance Benchmark Report! In the 9th annual edition of the report, 1,478 membership and association professionals around the world provided insights on their top goals, membership and retention levels, tech stacks, and more.

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Associations Now

OCTOBER 31, 2023

A newly released McKinley Advisors report identified the five most prominent trends facing executives in the next decade. The results were released in a report published last week. Economic issues are also a leading concern for leaders, according to the report.

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Wild Apricot

JUNE 13, 2012

Here's a look at the 2012 Membership Marketing Benchmarking Report from MGI, as well as a reminder about our upcoming Membership Renewal Survey results and "How to" guide on membership renewal.

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Associations Now

SEPTEMBER 26, 2023

The report by RPE Origin found growing use in AI tools, but also concern about how recipients will feel about “creepy data.” A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. But he cautions marketers that AI alone won’t produce emails that hit the target.

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Wild Apricot

JULY 1, 2013

Here are some of the highlights of MGI''s 2013 Membership Marketing Benchmarking Report. surveys membership'

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.

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Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins. Let’s delve into this.

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Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Social media.

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Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

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WBT Systems

AUGUST 21, 2023

Every year, we see the release of more and more research reports in the association space. But the one I eagerly await each year is one of the oldest, the Membership Marketing Benchmarking Report from Marketing…

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Multiview

DECEMBER 7, 2023

Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.

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Report Industry Analysis Survey 59

InternetAssociation

JANUARY 14, 2021

This year’s Notorious Markets report includes language highlighting that e-commerce platforms have invested significant time and resources to combat this problem and have developed innovative tools and processes along the way.”. ###.

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InternetAssociation

APRIL 29, 2020

The post Statement In Response To The 2019 Notorious Markets Report appeared first on Internet Association. IA member companies have developed robust notice and takedown procedures, strong partnerships with rightsholders and law enforcement, and proactive tools and measures to prevent counterfeits sales online.

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Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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YourMembership

NOVEMBER 9, 2017

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. appeared first on YourMembership.

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Association Adviser

AUGUST 30, 2022

The changes the world has experienced in the last few years – a global pandemic, rising inflation and economic uncertainty, labor shortages and high turnover in the job market, global unrest and social justice movements – accelerated an evolution that was already underway in how association engage with their members.

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Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.

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