5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. I am proud to be a member.

Common Trap for Association Professionals

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” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Mind the Member Gap

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When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. Well, solve the value equation and the rest will take care of itself.

Developing My Dream Association

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If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

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What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. Based on this input we outlined two goals for the research project: Understand member’s current challenges.