5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. I am proud to be a member.

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Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. Based on this input we outlined two goals for the research project: Understand member’s current challenges.