Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. And still could be better – when asked when did you realize the value of the association?

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. The new member engagement rule of three. People like me join an association like this. The post 5 Ways Great Associations Become Great appeared first on Smooth The Path.

Cost 103

Cost Member Engagement Conference Industry 103