Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

The Formula for Member Engagement

Smooth The Path

The new member engagement rule of three. Who are the Stephanies in your association? The post The Formula for Member Engagement appeared first on Smooth The Path. Related: . Good moods are contagious at conferences.

Ringing the Bell for Member Engagement

YourMembership Blog

Member engagement played a big role in the content that was presented in the meeting’s sessions. I focused on it in my presentation “How to Build an Online Community” and received a lot of interesting feedback from those association professionals attending. Know your members.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, ”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that.

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Creating Member Engagement is a Two-Way Street

Associations Now

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Engagement might be the association world’s most fungible term.

Thursday Buzz: Weak Member Engagement? Look At Your Staff.

Associations Now

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family. appeared first on Associations Now

Association Awareness is Actually a Different Problem in Disguise

Smooth The Path

” Incoming association boards and staff often leap to this conclusion too. Most association’s awareness problems are member engagement problems in disguise. Improve your value and deliver exceptional experiences to improve engagement.

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

An association’s board had been talking about how young professionals were the least engaged of all the member segments. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members.

We Join Because That is What We Do

Smooth The Path

Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. There is also another reason members join.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Immediate access to behind-the-pay-wall member benefits upon joining.

Our Member’s Automatic-Minds do not Want to be Engaged

Smooth The Path

Of course, our members use both modes of thinking as well. Our member’s reflective-mind may want to explore all the association has to offer but first, the reflective-mind has to overcome the automatic-mind and that is a tough battle to win.

Association Email is Dying

Smooth The Path

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. Can you imagine if your members waited eagerly every Friday for your weekly email to arrive?

Associations and Lousy Marketing

Smooth The Path

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. When members respond to the association, do they sometimes regret it later?

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. Once associations start following that rule, they are able to engage younger members with ease. Why Associations Routinely Break the Halfway Rule.

How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association.

Why Long-Time Members Are Reluctant to Leave Your Association

Smooth The Path

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership.

Design Comes Before Utility for Associations

Smooth The Path

So if we see bad design, we might not stick around long enough to notice its utility and value. The better looking Amazon, Apple, Facebook, Twitter and all the other sites we visit every day are, the higher the design barrier becomes for associations. Looks matter.

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When We Create a Vacuum of Information Our Members Make Up Stories

Smooth The Path

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. Members are busy making up stories when they do not know the answer.

When to Make Innovation a Priority for Your Association

Smooth The Path

Overall declining membership numbers, worse retention ratings or fewer new members. Less member engagement. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority.

People Like Me Join an Association Like This

Smooth The Path

The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is harder, but maybe more useful, to say this association is for the innovators. Who are your best members?

3 Ways to Engage More Association Members in Your Online Community

Socious

Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

Engagement: It's Not About You

Thanks For Playing

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about rewards for engagement. People talked about engagement being the core of the association value proposition.

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself. Why, I wondered had he not yet decided to become a member? This association is not for you , the member reportedly told him.

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. I am proud to be a member.

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2018 Building Associations Momentum Award Winners

GrowthZone

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. Member Engagement Revenue Solutions Growth

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

The Competition is Out to Get Associations

Smooth The Path

That is a deceptively complex question because: Not only are competitive associations your competition, but for-profit companies are now your competition too. Not only might industry consultants be your competition, but your members might be your competition too.

Big Ideas for Association Professionals

Smooth The Path

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so.

Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about rewards for engagement. People talked about engagement being the core of the association value proposition.

What We’re Scoring When We’re Scoring Engagement

Associations Now

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. At the very least, I know we’ve shared a lot of stories about engagement data here lately.

Eric Lanke: The Chairman's Gift

Eric Lanke

Association executive and author. Member Engagement. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Labels: Member Engagement.

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Re-engaging lapsed members. Retention starts the day a member becomes a member. Track Membership Engagement. The Future of Membership Engagement.

Why Just One Kind of Member Research Isn’t Enough

Associations Now

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it.