The CEO’s Guide to Association Innovation
JANUARY 20, 2017
When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. At the same time, we are seeing that our professions and industries are being turned upside down by changing technology, regulations, public perception, member expectations, budgets and more. Innovative projects fall on a continuum.