Reid All About it

NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Ok, and then what?

Revenue 258

Revenue Education Arlington Committee 258

Smooth The Path

APRIL 7, 2016

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

NOVEMBER 6, 2016

The board also has the research results and they are currently developing the strategic plan based on these insights. In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Related: Slow data vs. fast data.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Member Insights 60

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95