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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

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When is it Time to Turn to Qualitative Member Research?

Smooth The Path

You analyzed member data and conducted surveys, here’s what is next. Helping members answer the questions that matter most. The post When is it Time to Turn to Qualitative Member Research? appeared first on Smooth The Path.

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A Member Research Strategy to Consider

Smooth The Path

Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path. Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative.

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Before You Go To Your Go-To Member Insight Methodology

Smooth The Path

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Why no member survey may be better than one member survey. The post Before You Go To Your Go-To Member Insight Methodology appeared first on Smooth The Path.

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Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

When it comes to member research, and maybe even feedback, your board is not a reliable source. Board members may: Remember the good old days and want to return the association to that time. Board members usually are not representative of your core members, or average members, or new members.

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Learn About Members’ Why

Smooth The Path

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.