Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

APRIL 7, 2016

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

MAY 12, 2016

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path. There are important things we may not know about the association.

Member Experience 60

Member Experience Member Research Member Insights Survey 60

Smooth The Path

NOVEMBER 15, 2018

Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. Don’t ask them to guess what new members need or want.

How To 90

How To Industry Member Experience Team 90

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95