Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged. Related: How new members are prompted to engage.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

APRIL 24, 2018

Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences. Can you stand in your member’s shoes and do this? Related: Member Engagement Research.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Smooth The Path

SEPTEMBER 10, 2019

Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement. New board members feel like an alien in an alien land. The post Our Member’s Decisions Are Not What They Seem To Be appeared first on Smooth The Path.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60