Remove Member Engagement Remove Member Experience Remove Member Insights Remove Member Research

Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?

Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged.

Our Member’s Decisions Are Not What They Seem To Be

Smooth The Path

Do you ever find yourself wondering why members make the decisions they make? Why join, but then not engage? Sometimes member’s decisions seem so irrational. Why are our members so irrational? At that moment, in their shoes, knowing what they know, having the experiences they have had, in the environment, our members are in, they are making the most rational decision possible. Some engagement tactics paradoxically prevent member engagement.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.