A Member Research Strategy to Consider
Smooth The Path
JANUARY 24, 2019
Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. So it seems like quantitative surveys should be the method of choice because we want feedback from many members but, both methods have tradeoffs. The New Member Engagement Study is a mixed method study.