Associations Now

FEBRUARY 6, 2024

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience.

Innovation 81

Innovation Tools Revenue Member Insights 81

Reid All About it

MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 5, 2023

Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing.

Chicago 206

Chicago Education Certificate Revenue 206

Nimble AMS

AUGUST 8, 2022

Having well-governed analytics also helps elevate companywide strategy and maximize ROI. Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues.

Committee 114

Committee Review Survey Software 114

Nimble AMS

APRIL 6, 2022

The International Association of Chiefs of Police (IACP) leveraged Nimble AMS and predictive analytics to increase its member retention numbers. Predictive analytics helped IACP to streamline segmentation, uncover member insights , turn insights into action, and offer continuous association improvement.

Missouri 121

Missouri Software Revenue United States 121

Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. What did you do differently that time?

Report 203

Report Tips Marketing eBook 203

Reid All About it

OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain member insight. – Keep Your Mission Moving Forward: Strategies for Succession Planning.

DC 150

DC Washington Content Tools 150

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Reid All About it

JUNE 11, 2021

Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Shelley Willingham, VP, Business Strategy, The Diversity Movement. Staying away from the office.

Certificate 322

Certificate Technology Revenue Communications 322

Higher Logic

JANUARY 23, 2019

As you continue what’s working and improve on what’s not, you’re growing your member insight and using that data to power engaging communications. Ultimately, this strategy will improve your engagement rates, and give your members something to be invested in. Better Together.

Marketing 136

Marketing Communications Case Study Tools 136

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Reid All About it

MARCH 22, 2019

.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JUNE 3, 2016

Strategy and governance. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. – Best Practices: Using Digital Metrics to Gain Member Insight. Financial and legal issues, such as reducing risk and liability. 3 CAE credits. Host: AENC. Host: AENC.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Higher Logic

NOVEMBER 19, 2015

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Every community needs to align with organizational goals and set up a strategy for scale and efficiency. Growth matters: develop repeatable processes.

Social Media 120

Social Media FAQ Boston Content 120

Protech

APRIL 12, 2023

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

Association Software 52

Association Software Software How To Certificate 52

Associations Now

JULY 19, 2019

Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights. Add LinkedIn to your social strategy. So, where does that leave those in the middle level of their careers? Need support for an idea?

Conference 66

Conference Social Media Member Insights Leadership 66

Reid All About it

JUNE 10, 2016

To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. . – Grow Sponsorships, Attendance and Revenue for your Virtual Conference. More information/registration. Host/presenter: Lance A. Fri 6/17 at 3 p.m.

System 150

System millennials Member Insights Recruiting 150

Association Freak

MARCH 26, 2021

Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering Member Insights Gone are the days of relying solely on intuition to understand your members. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Member Engagement 72

Association Freak

MARCH 26, 2021

Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering Member Insights Gone are the days of relying solely on intuition to understand your members. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Member Engagement 72

Smooth The Path

FEBRUARY 17, 2016

They focus even more on what is best for the association and not on what is best for members. We see this priority flip in association marketing, innovation and strategy all the time. Members will readily tell us if there is a value problem with the core offering. In a panic associations may try to solve the wrong problem.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

JULY 12, 2018

For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs? Our point of view is not always our members’ point of view. Related: We join because that is what we do.

Innovation 74

Innovation Strategy Leadership Team 74

Smooth The Path

NOVEMBER 6, 2016

The board also has the research results and they are currently developing the strategic plan based on these insights. In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Related: Slow data vs. fast data.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

AUGUST 2, 2016

Likely members like the conference more or less than we assume they do. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members?

Member Research 60

Member Research Survey Conference Strategy 60

Reid All About it

JANUARY 13, 2023

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. CAE credit. Host: UST Education. 1 CAE credit.

Revenue 39

Revenue Education Leadership Strategy 39

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. Now we can act on that information.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

FEBRUARY 11, 2022

Strategy development and facilitation are not the same thing. What does strategy even mean right now as the conditions in which we do business continue to shift? Shane Feldman, CEO, Innivee Strategies. Hear proven strategies for producing lasting event sponsorship success and growing the organizer-sponsor relationship.

Content 39

Content Technology Strategy Marketing 39

Reid All About it

SEPTEMBER 13, 2019

Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.

DC 34

DC Washington Revenue Review 34

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

How To 90

How To Industry Member Experience Team 90

Smooth The Path

SEPTEMBER 6, 2017

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The website looks good and is easily searchable. The online community is easy to use. My badge is ready and correct. Registering is easy. Purchasing is fast. The value of my membership is apparent.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

MAY 1, 2018

Have you ever had someone raise their hand to volunteer, and they ended up being a dud? They asked to be on the board or to lead a committee, or they signed up to speak or write an article, or they said they would work registration or be a greeter. You thought they would be great.

Committee 88

Committee Project Member Insights Member Experience 88

Smooth The Path

JUNE 26, 2018

Membership is the job of every staff person in the association Membership Directors often say, and they are right. Membership is one of those across the association responsibilities. Everything impacts membership and membership impacts everything.

Committee 83

Committee Recruiting Recruitment Team 83

Smooth The Path

MAY 31, 2017

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. They are trying their hardest to give you thoughtful, useful feedback. They are well intentioned, and even though it is difficult, they are giving feedback because they want the offering to be even better.

Products 83

Products Member Insights Member Experience Innovation 83

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Smooth The Path

JULY 26, 2016

What do you do if you are coming to an association that has a recent messy history? Perhaps the CEO’s desk has been a revolving door. Or the board has been particularly dysfunctional. Or many strategic planning efforts have been started but never brought to completion.

Project 60

Project Association Management Member Insights Member Research 60

Smooth The Path

APRIL 19, 2016

There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved. We may not know: the website is buggy. registration is convoluted.

Survey 60

Survey Member Research Member Insights Member Experience 60