INDUSTRY INSIGHTS YOUR PEERS ARE READING
For example, we see more content on tactics than we do strategy. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. MORE
Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this? MORE
For example, we see more content on tactics than we do strategy. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. MORE
What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. I am proud to be a member. I aspire to meet the other members of this association. Or the staff, board, and members go above and beyond. MORE
Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. MORE
CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership. MORE
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. Don’t ask them to guess what new members need or want. MORE
Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Have you got questions for your members? MORE
What else should the association do to support members during these extremely challenging times? Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. MORE
It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Every community needs to align with organizational goals and set up a strategy for scale and efficiency. MORE
Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? Association Strategy Member Research change innovation member insights member problems risk strategy technology MORE
If you are walking into an association where one or a combination of any of these things have happened, you may see that everyone is fatigued; staff, board and maybe even members. One great way to build trust is learn about members and help everyone else to learn about members in a new way. MORE
Same with your members they think much of what you send to them does not apply to them. Here’s why your members may not be responding to your marketing communications: Use their words. Not using your member’s words sets you apart making trust that much harder. MORE
Strategy and governance. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. Join AENC affiliate members to discuss: How are you marketing your company and/or yourself? MORE
Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. MORE
True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged. MORE
For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. What else can we do to get members to rave about our association? Related posts: The members we should focus on. MORE
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. MORE
If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. MORE
One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. – Using Marketing Automation for Greater Member Insight. MORE
While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members. MORE
Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. MORE
Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Often. MORE
From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. When the association needed a new website a member lead the refresh. A team of members is putting together a new product plan. MORE
Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. Member feedback helps the new change or product reach its fullest potential. What is your association’s take on member feedback? MORE
Related: Member participation, volunteerism, and contribution are declining. Member Engagement Member Experience association strategy engaged members member engagement member experience member insights volunteering volunteers MORE
There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved. MORE
As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. MORE
You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board? MORE
Improving member communications. Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach. Empower Your Member Communications with Both Tools. Automation rules. MORE
We feel better when we can say 75% of our members do this. When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from? MORE
Smooth The Path
JANUARY 24, 2019
Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Have you got questions for your members?
Smooth The Path
APRIL 24, 2018
Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?
Smooth The Path
NOVEMBER 15, 2018
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. Don’t ask them to guess what new members need or want.
Smooth The Path
AUGUST 2, 2016
Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Often.
Smooth The Path
JUNE 26, 2018
CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.
Smooth The Path
MAY 1, 2018
Related: Member participation, volunteerism, and contribution are declining. Member Engagement Member Experience association strategy engaged members member engagement member experience member insights volunteering volunteers
|
Smooth The Path
JUNE 30, 2016
Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? Association Strategy Member Research change innovation member insights member problems risk strategy technology
Smooth The Path
JULY 12, 2018
From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. When the association needed a new website a member lead the refresh. A team of members is putting together a new product plan.
Smooth The Path
MAY 31, 2017
Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. Member feedback helps the new change or product reach its fullest potential. What is your association’s take on member feedback?
Smooth The Path
AUGUST 30, 2016
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.
Smooth The Path
MAY 23, 2017
True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.
|
|
Smooth The Path
FEBRUARY 21, 2016
We feel better when we can say 75% of our members do this. When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from?
Smooth The Path
DECEMBER 21, 2015
As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members.
Smooth The Path
JULY 26, 2016
If you are walking into an association where one or a combination of any of these things have happened, you may see that everyone is fatigued; staff, board and maybe even members. One great way to build trust is learn about members and help everyone else to learn about members in a new way.
Smooth The Path
MARCH 22, 2016
For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. What else can we do to get members to rave about our association? Related posts: The members we should focus on.
Smooth The Path
APRIL 19, 2016
There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved.
Smooth The Path
JULY 26, 2018
If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.
Smooth The Path
NOVEMBER 6, 2016
What else should the association do to support members during these extremely challenging times? Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement.
Smooth The Path
FEBRUARY 17, 2016
Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve.
SocialFish
MAY 21, 2014
Same with your members they think much of what you send to them does not apply to them. Here’s why your members may not be responding to your marketing communications: Use their words. Not using your member’s words sets you apart making trust that much harder.
SocialFish
SEPTEMBER 28, 2015
For example, we see more content on tactics than we do strategy. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data.
Higher Logic
NOVEMBER 1, 2018
You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board?
Higher Logic
JANUARY 23, 2019
Improving member communications. Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach. Empower Your Member Communications with Both Tools. Automation rules.
Reid All About it
MARCH 22, 2019
Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.
Reid All About it
OCTOBER 13, 2017
One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. – Using Marketing Automation for Greater Member Insight.
Higher Logic
NOVEMBER 19, 2015
It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.
Reid All About it
JUNE 3, 2016
Strategy and governance. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. Join AENC affiliate members to discuss: How are you marketing your company and/or yourself?
Reid All About it
JUNE 10, 2016
Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager.
SocialFish
FEBRUARY 3, 2014
While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.
SocialFish
FEBRUARY 22, 2019
For example, we see more content on tactics than we do strategy. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.
121 
Let's personalize your content