Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

DC 150

DC Washington Content Tools 150

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

NOVEMBER 15, 2018

Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. Don’t ask them to guess what new members need or want.

How To 90

How To Industry Member Experience Team 90

MemberClicks

OCTOBER 23, 2023

But to see real growth and impact, you need engagement with both your current members and those considering joining. If you’re ready to elevate your membership management and engagement strategies even further, consider the game-changing benefits of MemberClicks AMS. Insightful articles that tap into the latest trends?

How To 52

How To FAQ Software Florida 52

Reid All About it

FEBRUARY 11, 2022

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. Strategy development and facilitation are not the same thing. Quick hits.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

JANUARY 13, 2023

They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Learn why customer relationship strategies and the technology that supports them often fail to meet expectations.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

MAY 1, 2018

Have you ever had someone raise their hand to volunteer, and they ended up being a dud? They asked to be on the board or to lead a committee, or they signed up to speak or write an article, or they said they would work registration or be a greeter. You thought they would be great.

Committee 88

Committee Project Member Insights Member Experience 88

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Smooth The Path

JUNE 26, 2018

Membership is the job of every staff person in the association Membership Directors often say, and they are right. Membership is one of those across the association responsibilities. Everything impacts membership and membership impacts everything.

Committee 83

Committee Recruiting Recruitment Team 83

Smooth The Path

SEPTEMBER 6, 2017

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The website looks good and is easily searchable. The online community is easy to use. My badge is ready and correct. Registering is easy. Purchasing is fast. The value of my membership is apparent.

Cost 103

Cost Member Engagement Conference Industry 103

Reid All About it

SEPTEMBER 13, 2019

Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.

DC 34

DC Washington Revenue Review 34

Smooth The Path

MAY 31, 2017

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. They are trying their hardest to give you thoughtful, useful feedback. They are well intentioned, and even though it is difficult, they are giving feedback because they want the offering to be even better.

Products 83

Products Member Insights Member Experience Innovation 83

Smooth The Path

MARCH 22, 2016

Think of the things in your life that you buy without questioning it. I’m not talking about the same old dish detergent you always buy.

Price 60

Price Member Insights Member Experience Member Engagement 60

Smooth The Path

APRIL 19, 2016

There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved. We may not know: the website is buggy. registration is convoluted.

Survey 60

Survey Member Research Member Insights Member Experience 60