What’s Next for Association Communications?

Moery Company

Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. Organizations that are just making noise may lose their audiences forever and those who don’t create content at all will be mostly forgotten.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Repurpose content whenever and wherever possible.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.

Podcast: Accessible Content is Just Good Content

Association Adviser

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.

Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.

Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently.

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What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. Communications Sales Social Media

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Content. Communications Engagement Marketing Email Deliverability Email Marketing Marketing Automation

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. What types of communications are they more likely to open?

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

What Is Content Governance and Why Does It Matter?

Association Adviser

Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. Align Your Staff for an Effective Member Communications Schedule.

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Creating engaging content.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

Engage Members More with These Career Center Content Ideas by Employment Level

Association Adviser

Customizing your career center's content meets members' needs for different info at each career stage. Here are some content ideas by employment level. The post Engage Members More with These Career Center Content Ideas by Employment Level appeared first on Association Adviser.

Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications.

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

The Power of Visual Content in Association Communications

Association Adviser

Visual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Features Marketing & Communications AGC of America association communications audience engagement Facebook advertising member engagement twitter engagement United Motorcoach Association visual contentYour brain is hard-wired to identify and process visual information more efficiently. For more about this topic, click on the headline.

Marketing by Example: Airbnb and Community Content

Association Adviser

Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit

Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content.

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The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy

Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others?

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Relevant content alone is an incredible member benefit.

10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser.

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Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. Most website content management systems (CMS) allow you to quickly build new page or update an existing page flexible design options. Include links to related content.

What content metrics actually matter?

Association Success

Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals. In that role, which she’s held less than a year, Reid has begun to rethink the strategy around content and how the organization reaches out to its members.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Tie your editorial content in with your education goals.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

Majority of Associations OK with Sponsored Content

Association Adviser

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. If nothing else, make sure advertiser-supplied content is informational first and foremost, and not product literature.

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.