Association Analytics

SEPTEMBER 13, 2023

Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Armed with this insight, they began to expand their certification offerings and saw a boost in learner engagement and satisfaction.

Education 169

Education Course Certificate Examples 169

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you? More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MARCH 24, 2023

GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Quick hits Can AI write thought leadership content for you? Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. Event scheduling. Event dates matter , says Adrienne Bryant, CAE. “We

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community Platform Demo Day. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful.

LMS 369

LMS Certificate America Committee 369

Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Meaningful Engagement: Communicating with Your Members in Troubled Times.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Procrastination. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

SEPTEMBER 15, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. 1 CMP credit. .

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 62

Communications Certificate Recruiting Recruitment 62

Nimble AMS

NOVEMBER 30, 2022

W ith access to user-friendly reports , dashboards, and member – driven communications, you can transform your annual reporting process, making it member-centric. Leverage Nimble Create to create branded, personalized member content to enhance your annual reporting process. Completed certification courses? .

Report 107

Report Tips Certificate Process 107

Reid All About it

JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications in the COVID Era.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. It's stressful. However, the outlook isn't all bleak.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: Transfer: Let’s say you just attended a certification course.

Michigan 100

Michigan Content Certificate Library 100

WBT Systems

MARCH 14, 2017

The user interface needs to be easy to use and navigate, designed to help new users of the system to easily find the content and activities they need, in an intuitive fashion. Is your Content Relevant and Useful to Learners? The third reason is about content. Is the content worthwhile?

LMS 215

LMS Learning Management System Certificate System 215

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

WBT Systems

JULY 5, 2016

The following are the top reasons suggested to promote free, public online courses, such as MOOC s (Massive Open Online Course): Cost Efficiency : Lower costs of attendance and time-saving as a result of removing need to travel and ability to access content online at a time that suits the learner.

Course 236

Course LMS Learning Management System Certificate 236

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network.

Revenue 363

Revenue Strategy Team Content 363

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

LMS 252

LMS Certificate Library Education 252

Reid All About it

JANUARY 29, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 1, 2024

content attribution—copyrights, legal ramifications, etc.; In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Learn about innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. –

Class 195

Class Certificate Content Committee 195

Associations Now

JUNE 28, 2023

Partnerships between associations can be a win for everyone involved, whether the goal is to create new content, cement the foundations of long-term relationships, or both. Knowing that members of both groups were involved in diabetes care and management, the goal was to codevelop an e-learning certificate program on that topic.

Certificate 49

Certificate Atlanta Project Review 49

Nimble AMS

MAY 25, 2022

Engage potential members through branded content and personalized communications. In your communications with non-members, recap their activity with your organization and promote relevant opportunities based on their previous engagement. . Develop education training and certification program. A modern platform.

Innovation 130

Innovation Technology How To Recruiting 130

Reid All About it

MARCH 8, 2024

Learn about new types of digital experiences to try, delivering fresh content formats across the funnel, the next phase of live, on-demand and hybrid events, and opportunities to improve personalization and sales conversion. Host: Content Marketing Institute Speakers: Andy Crestodina, Co-Founder & CMO, Orbit Media Zack Kadish, Sr.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Communicate. More info/register.

Innovation 370

Innovation Communications Education Strategy 370

Nimble AMS

MARCH 30, 2023

Automate email communications to members based on their actions, like registering for an event or paying dues. You can also provide members with more benefits, products, and content to boost retention and loyalty. Supercharge your association’s technology when you adopt Nimble AMS , built on Salesforce—the #1 CRM platform in the world.

Software 138

Software Member Experience Technology Certificate 138

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. It has also surpassed Higher Logic’s community benchmarks! Best Email Design: California Special Districts Association (CSDA). This winner found a way.

Certificate 156

Certificate California Tips Innovation 156

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 4, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement.

Video 367

Video Innovation Content Technology 367