What’s Next for Association Communications?

Moery Company

Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. Organizations that are just making noise may lose their audiences forever and those who don’t create content at all will be mostly forgotten.

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

Here I am doing video, social media and creating content. Because I am learning back-ends, bringing ideas to life and implementing content with Grace Moery. The post Meet the Team – Emma Greenwood, Marketing and Communications Intern appeared first on The Moery Company.

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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

How Often Should You Communicate With Your Members and Industry? – Ask JP #075

Moery Company

Hello, it’s another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? I don’t believe you can communicate too much. The post How Often Should You Communicate With Your Members and Industry?

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. 5 : The blogs and videos provide the content for a weekly e-newsletter.

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. In this guide, you’ll find out how and why you should: Optimize your email content.

21 Content Ideas for Your Association Audience

AssociationChat

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! 21 Content Ideas for Your Association Audience. Look, we all need a creativity boost once in a while….

3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t)

Association Adviser

A smart marketer knows they should build a strategy around content formatting. Here are 3 content formats you should be using to attract and retain readers. The post 3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t) appeared first on Association Adviser.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Marketing by Example: Airbnb and Community Content

Association Adviser

Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital SummitConsumers want brands to share their values and engage with their community in meaningful ways.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

10 Steps to Improve Your Association’s Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

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10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

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Q&A: Planning for an Uncertain Content Year

Association Adviser

The post Q&A: Planning for an Uncertain Content Year appeared first on Association Adviser. Events Features Marketing & Communications Membership

Strike the Right Tone When Communicating in a Crisis

Association Adviser

The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content strategy crisis communicationsUnprecedented.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

What Is Content Governance and Why Does It Matter?

Association Adviser

Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

Engage Members More with These Career Center Content Ideas by Employment Level

Association Adviser

Customizing your career center's content meets members' needs for different info at each career stage. Here are some content ideas by employment level. The post Engage Members More with These Career Center Content Ideas by Employment Level appeared first on Association Adviser.

Nonprofit Content Marketing - What’s Holding You Back?

Wild Apricot

A new report offers insight into nonprofit content marketing. nonprofit-communications Here are some report highlights and links to additional resources.

The Power of Visual Content in Association Communications

Association Adviser

Visual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Features Marketing & Communications AGC of America association communications audience engagement Facebook advertising member engagement twitter engagement United Motorcoach Association visual contentYour brain is hard-wired to identify and process visual information more efficiently. For more about this topic, click on the headline.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. We have steadily increased the number of email campaigns and automated marketing on behalf of our clients.

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. What types of communications are they more likely to open?

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Not all members prefer to receive communications the same way, at the same time, in the same format. Facilitating member to member communication (40 percent) – Rarely does that just happen.

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s Instead, 62 percent of survey respondents said poor communication was to blame.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Content. Communications Engagement Marketing Email Deliverability Email Marketing Marketing Automation

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Not all members prefer to receive communications the same way, at the same time, in the same format. Facilitating member to member communication (40 percent) – Rarely does that just happen.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV , we spoke with Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA). Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Creating engaging content.

Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser. Careers Features Marketing & Communications career center content content marketing online career center

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. Ensure effective communication with member self-service options. Ensure Effective Communication with Member Self-Service Options.

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Your strategy should include which platforms you’ll use to reach members and potential members (direct mail, print, email, social media), how often you’ll engage with them and what types of content you’ll share based on their information needs and wants.

Content Marketing: Approach Overview

Slice-Works

Content Marketing Stats and Trends Here are some interesting [.]. Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Blogging communication content content marketing approach content marketing goals content marketing statistics content marketing strategy content marketing trends marketing statistics marketing strategies marketing trends messaging Social Networking Strategy Technology

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. If you’ve never asked your members what they want to read, hear or watch, how do you know you are producing great content for them? Another 45 percent report that declining reader engagement comes from too many competing content options.

Segmenting Audiences on Your Website – Association Field Report (August 8, 2021)

Moery Company

I don’t know who the website content is for. I think it is a real key to communicating better with your audiences. Hello, everybody, it’s JP Moery with an observation from the field.

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.

The Marketing Communications Audit: Content Marketing Step 2

Slice-Works

Association Marketing Blogs Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Non-profits Social Media content content audit content marketing strategy ebooks marketing marketing data marketing strategy Personas relevance Social media topics video webinars