Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Check out what James Young at Product Community has to say about building and using a community engagement funnel.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. She also shares guidance on how event planners can start using AI. .

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

NXUnite

MARCH 4, 2024

A cohesive theme for a school fundraiser can be a powerful tool in uniting students, parents, teachers, and the wider community towards a common goal, generating excitement and participation across the board. Have them create a content calendar or vote on your fundraiser’s theme. Planning and coordination efforts.

Tips 130

Tips Class Survey Marketing 130

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. Is Content AI a Game Changer?

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 25, 2022

Professional development market potential. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

Blue Sky eLearn

FEBRUARY 18, 2021

To set your association’s virtual service event up for success, leaders should: Define goals and create a schedule. Construct a communication plan to engage members. Pro tip: Check out our top event management software options to help with your virtual service day planning. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. More info/register. Mon 6/19 at 8 a.m. – 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Plan your content strategy. Multichannel marketing. Connect with your audience in a new way. Hosting site.

Event Planning 52

Event Planning Software United States Maine 52

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. Easily provide value to new members by automatically adding directory listings and unlocking member-only content. Ask around.

Tools 78

Tools Revenue Software FAQ 78

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 19, 2020

They explain how communication plays a huge role in that effort. Virtual event benefits. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. More info/register.

Video 221

Video Conference Revenue Industry 221

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content. PCMA partnered with e180 to host PCMA Braindate: Future Event Scenarios on Wednesday. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. More info/register.

Case Study 285

Case Study Content Montana Price 285

Higher Logic

FEBRUARY 3, 2016

Although it’s a vague, broad title, most community management positions benefit from a similar background and skillset, even if there are specific nuances to each individual role. Most of a community manager’s job takes place in the written word, either in discussions or email, so they need very strong writing skills.

Social Media 120

Social Media Event Planning Content Tools 120

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Creating a content development strategy. One example of a document that clients often want to receive is a business plan.

LMS 172

LMS Course Price Team 172

Reid All About it

OCTOBER 29, 2021

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Find out about media literacy, fact-checking, crisis communications and online reputation management. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Blue Sky eLearn

JANUARY 6, 2020

Virtual events, or a virtual component like what you find in a hybrid event— which we’ll discuss later— are one of many examples. The same concepts and tactics found in digital marketing apply to events. Hybrid Events. As Marketing Manager for Pathable, Inc., Provide feedback channels.

eBook 191

eBook Social Media Content Conference 191

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. No one knows what 2021 will bring but you can plan for a few scenarios. How are you segmenting your email communications?

Survey 106

Survey Education Communications Marketing 106

Higher Logic

APRIL 25, 2019

Mobile event apps can allow you to manage event content in real time with a user-friendly backend portal. Using a mobile event app, all relevant information is in one place and it’s simple to modify, giving attendees easy access to the schedule. Provide attendees access to their registration information. Need examples?

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Presenter: Jill Andreu, Vice President of Content and Strategic Partnerships, Naylor Association Solutions. Wed 12/6 at 2 p.m.

North Carolina 158

North Carolina Chicago Washington DC 158

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Make sure to actively track engagement (like event attendance, online activity, etc.) Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

MemberClicks

FEBRUARY 2, 2024

Organizing a successful conference hinges not only on the quality of its content but also significantly on the caliber of its keynote speakers. These speakers, with their insights and expertise, can set the tone and elevate the entire event. Do you need a speaker who can deliver technical, motivational, or big picture content?

How To 52

How To Review Social Media Cost 52