Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.

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Best practices in email marketing.

YourMembership Blog

Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. You can’t deliver meaningful content to members if they don’t open your e-mails. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Important Changes to Association Email Marketing

GrowthZone

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”

4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.

Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must.

Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.

Social Media Roundup: Email Marketing 101

Associations Now

Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

Building Buy-In for an Online Community at Your Association

Higher Logic

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? You can use data signals from one platform to execute something in another platform and improve content relevancy.

Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.”

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Membership Marketing Benchmarking Report from Marketing General Inc. Email.

4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about?

11 Email Marketing Tips from the Pros

SocialFish

There’s a lot to email marketing. It’s more complex than creating and sending an email here and there. If you want to get results from your email marketing efforts, you need a strategy. Why are so many marketers willing to invest the time?

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Has anyone ever told you they didn’t receive an email that you are positive you sent to them? Proof your content.

How I got 1,354 New Emails with 1 Checklist

Wild Apricot

Read the story of how I repurposed traffic to our website to gain email addresses using a simple gated offer document. email Marketing content resource checklist

Big Trends in Association Content and Sales - Moery Company

Moery Company

There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. So start sending them the right content.

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. But what if most of the names on that list never see that email? Numbers matter.

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3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer?

Email Marketing Metrics

Experts in Membership Marketing

I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Test your content.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing.

Getting Your Constituents to Opt-down vs Opt-out

HighRoad Solution

After all, your emails contain valuable information about upcoming programming, industry insights, and ways to become more involved in your association. content, community, and communication ? Email MarketingOh, the dreaded. Unsubscribe". button.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Marketing Automation: Creepy, or Just Good Customer Service? Personalization is hot right now.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

Testing, Testing: 4 Tips to Streamline the Email Approval Process

Higher Logic

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. Below are four tips to help you streamline the email approval process without sacrificing the accuracy and quality of your campaigns.

Google's Push to Purge Your Low-Engagement Emails

Higher Logic

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. You have great content, but sometimes subscribers don’t see your messages because they’ve landed in their junk folder.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment your email list. Not all emails are created equal—no one wants every email you send to the entire membership.

Tips 131

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to?

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