Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

APRIL 12, 2024

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about planning a vendor showcase and revenue-generating potential.

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Revenue Strategy Price Newsletter 256

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.

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Content Newsletter Sample Video 148

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

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Texas Florida Newsletter Email Marketing 214

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

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Organization LMS Software Social Media 270

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. Bring all your questions to the AMA.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

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Tools Communications Email Marketing Recruiting 296

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

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Chicago Newsletter Revenue Education 205

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. .

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Content How To Newsletter eBook 78

Higher Logic

JUNE 4, 2019

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System 214

Learning Management System Content Course Discount 214

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

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Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. More info/register.

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Strategy Content Leadership Email Marketing 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Social Media Tools Member Engagement Revenue 254

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Email Marketing Marketing Newsletter Course 40

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Revenue Video Strategy Industry 195

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

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Revenue Strategy Content Education 370

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Strategy Marketing How To LMS 52

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Can I get an amen?! Sponsorship redesign.

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Certificate System Dallas Price 370

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

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Class Certificate Content Committee 195

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

GrowthZone

JUNE 21, 2021

Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Email marketing. Email marketing.

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System Software Directory Membership Management 148

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

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How To Price Analysis Content 36

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Email Marketing Guidelines Marketing Resources 196

Freestone

FEBRUARY 21, 2024

Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal. Examples could be to download learning content, register for a new course, or submit information.

Marketing 83

Marketing LMS Social Media Course 83

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement.

Education 354

Education Technology Strategy Revenue 354

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Pricing Apprentice: $149/year Suite: $299/year 2.

Price 52

Price Membership Management Software LMS 52

Reid All About it

AUGUST 6, 2021

Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership. The uncertainty gives you a queasy feeling when seeking sponsorship revenue. How Hybrid & Virtual Can Dramatically Boost Event Revenues. New Ideas for Non-Dues Revenue Success. 1 CMP credit.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

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North Carolina Software Email Marketing Sacramento 195

Reid All About it

FEBRUARY 12, 2021

Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Email Marketing Workshop. How to Increase Your Corporate Sponsorship Revenue. Content Strategy & Your SEO Roadmap. Maximize Your Data: Non-Dues Revenue on (Legal) Steroids.

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Revenue North Carolina Industry Technology 370

Association Briefings

MARCH 30, 2021

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Collections of curated content aren’t going to cut it.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Higher Logic

OCTOBER 24, 2018

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Email Body. Really Good Emails.

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Tips Email Marketing Newsletter Content 89

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

FEBRUARY 7, 2019

As for the rest, consider some of our additional resources: 14 Blogs & Podcasts that Will Keep You Current on Online Community & Marketing Automation. Email Marketing vs. Marketing Automation [Explained]. 4 Ways to Take the Confusion Out of Your Marketing Automation Platform. Video Content Marketing.

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Marketing Video Resources Content 149