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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Optimize Your Content. Break up text-heavy content.

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What is a marketing plan & five steps to write one

Freestone

Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal. Examples could be to download learning content, register for a new course, or submit information.

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Learn to create targeted personas in ChatGPT for personalized content and interactions. Uncover the pivotal role of selecting the right LMS in bolstering learner success and unlocking new streams of revenue. Gen Z education. More info/register.

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Why the Growing Interest in CRM Solutions for Associations?

WBT Systems

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?

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How to create an association marketing strategy

Freestone

Define learner personas Creating learner personas will further help you personalize your association marketing strategy. Be sure to leverage your learning management system (LMS) and association management software (AMS) data as you build your personas. Be sure to use an LMS that integrates seamlessly with your AMS.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.

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Association Brain Food: 1.26.24

Reid All About it

TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Leadership development for young members.

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