The Google Ad Grant is a vital tool for nonprofits seeking to increase their digital reach, to fundraise more effectively, and to grow their capacity. This resource can become a core component of your digital marketing strategy in a way that is both cost-effective and viable.
Using the Google Ad Grant, your website and content can rank higher in Google search results and obtain more clicks from potential donors.
The Google Ad Grant gives nonprofits up to $10,000 of monthly credits to spend on ads that will display in Google search engines. You can tailor these ads to target specific goals your organization has, like getting donations, educating about a cause, recruiting volunteers, or adding subscribers to your newsletter.
Something that big can be hard to wrap your head around. Have you wondered
what $10,000 looks like in real life? This is what the Google Ad Grant offers to your organization. Most organizations don’t have to use even a fraction of that $10,000 monthly in order to see returns, but any nonprofit can feel the benefits of this amazing program.
The Google Ad Grant is powerful but also requires skill to maximize its potential. It works best with occasional fine-tuning and careful attention. Many nonprofits choose optimized, professional Google Ad Grant management from organizations like Nonprofit Megaphone, but anyone can learn and improve their use of the Google Ad Grant.
Whether you have already obtained your Google Ad Grant account or have yet to put it to work for you, here are 5 key steps for getting the most out of this powerful resource.
One important factor in using Google Ad Grants for digital marketing is increasing your online presence. The amount of online exposure that your nonprofit has will multiply your results with Google Ads. What separates a strong online presence from a weak one? Here are a few ways to tell the difference:
Your website, your content, and how you rank in search engine results represent your organization’s digital storefront. These tools are skills to practice and put time and thought into. As you improve your online presence, you’ll begin to see better results in many other areas of your nonprofit’s day to day business.
Before you begin the application process, it is worthwhile to double check that you are eligible for the Google Ad Grant. Many nonprofits will fit within these qualifications, and many more will find that the changes that they need to make in order to qualify will benefit their organization in other ways. Here’s how to determine your eligibility:
Once you have determined that your organization is eligible, you will be able to move forward. In many cases, you may also be able to make adjustments to one or more of these points in order to become eligible if you aren’t at present.
We have touched on how a clean and well-designed website can increase your presence online, but there are some specific changes you can make to help it to work with the Google Ad Grant. Here are some other ways that you can fine tune your website in order to get better results.
Your website is your always-ready representative online. The more time and thought that you put into making it the best that it can be, the more your work will show results. A strong website ensures that visitors who click on your ads will form a good impression when they arrive.
Getting the Google Ad Grant is one thing, but using it is another. How you craft your ads will determine your results, so it is vital to pay attention to what separates a fantastic ad group from a mediocre one. Here are a few tips for how to make your ads more effective:
Time and experience are your best friends when it comes to getting your ads just right, so don’t worry if it takes a few tries before you start to see the result you desire. Refinement is often key. Every ad you create will likely be adjusted and fine-tuned with time, and you have powerful data-collecting tools at your disposal to help you figure out how.
Once you have your ads optimized and in place, it then becomes important to track their performance. By keeping an eye on the analytics for your ads, you will be able to see what is working well and what is not. This will help you to make further improvements, fix issues, and to continue building on successes for even better results. Many businesses already use strategies like this to help attract new customers — so don’t be afraid to use data the way that for-profit companies have already been for years.
Online marketing represents an incredible area of growth for many nonprofits, and that is not limited to the Google Ad Grant. When it comes to meeting your goals,
using technology to your advantage can enhance your efforts, whether you aim to raise funds, recruit volunteers, or spread the word about your cause. With a little time and effort, you can begin to put these strategies to work in brave new ways to unlock a bigger, better future.
The Google Ad Grant is a vital resource that countless nonprofits across the world utilize every day to advertise their causes. Like with any tool, the best results can only be seen with a little knowledge and experience in using it. There is much more to learn about how best to use the Google Ad Grant, but these five key tips will help you to get started and gain momentum.
If you are also interested in learning about some more traditional grants to help your organization rise to the challenge, take a look at these
grants to apply for.
About the Author
Grant Hensel
Grant Hensel is the CEO of Nonprofit Megaphone, an agency focused 100% on Google Grant Management for nonprofits. NPM is honored to manage the Google Grant for 370+ leading nonprofits worldwide and to be an inaugural member of the Google Ad Grant Certified Professionals community.
Thank you for contacting us.
We will get back to you as soon as possible
CONNECT WITH US
Join our newsletter for up-to-date Information
Thank you to subscribing to our email list. You can view our most recent posts here.
All Rights Reserved | Cause Tech dba Achieve Causes