Is your association looking to drive member engagement? Offering an online community is a great way to foster member connections and collaboration.
According to the 2023 Community Brands Association Trends Study, 51% of members rely on their professional organization the most for networking, collaboration, sharing ideas, and participating in a professional community.
Discover how Nimble Communities makes it easy to drive engagement and loyalty throughout the entire member journey. Read our blog for tips to deliver a powerful online community and enhance member connections.
Are you ready to drive member engagement? Check out our free infographic for five steps to leverage an online member community. Download now.
The power of an online member community
Your association needs to continually engage members by fostering networking opportunities and chances to connect with your organization. But how do you connect your members with industry information, networking opportunities, and other membership benefits year-round? Leverage an online member community!
An online member community has the power to inspire and enable members to connect and gain access to relevant content anytime and anywhere. Offering an online community is a great way to elevate and encourage networking among your association’s members. Community Brands research found that nearly half of association members have used their organization’s online community. Those who’ve used it report higher loyalty metrics and a strong sense of community compared to those who don’t use an online member community.
An online community can also make your association part of your members’ daily social networking habits. According to research conducted by Community Brands, 38% of members report that their top way of engaging with their association is through an online community, compared to other social media options.
Meet Nimble Communities
The Nimble AMS team recognizes the power of online member communities for associations. That’s why we offer online community functionality with Nimble Communities. Nimble Communities empowers association staff to enhance member engagement, making it easy to create and host a branded online member community.
Built on Salesforce Experience Cloud, Nimble Communities provides the collaboration capabilities you need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue. When you leverage Nimble Communities, you can build a digital home for your members, driving networking opportunities and member connections.
5 key features of Nimble Communities
With innovative Nimble Communities, you can become a member-centric association, driving engagement, boosting retention, and attracting new members. Here are five key features on Nimble Communities:
- Branding
It’s easy to create your association’s brand elements to apply to Nimble Communities. The Nimble Communities interface makes it easy to customize your organization’s page, with clicks-not-code. - Personalization
Nimble Communities makes it simple to personalize the entire member journey with personalized feeds. Display current content that matches members’ interests and show the latest discussion activities to keep members invested and returning to your online community. - Automation
Streamline the management of community members with automation and self-discovery options that automatically connect the right people to the right groups. Nimble Communities can help you highlight your association’s value and engage more members with member-generated checkpoints. - Unlimited access
With Nimble Communities, your members can contribute and collaborate using any compatible device. - Modern member experience
Nimble Communities helps your association deliver a superior member experience by promoting valuable connections and networking opportunities. Empower members to connect, learn, and engage with a customized mobile app.
5 benefits of Nimble Communities
Nimble Communities offers myriad benefits for your association and your members. Here are the top five benefits of Nimble Communities:
- Attract new members
An online member community is a valuable benefit your association can highlight to recruit new members. Nimble Communities goes above and beyond, offering a modern, mobile experience and granting members access to industry news, regulations, trends, experts, and peers. - Drive stronger connections
Nimble Communities helps your association increase member loyalty by bringing the most active members into contact with less connected members. Easily create specific member subgroups to deepen connections and drive member loyalty. - Personalize the member experience
With Nimble Communities you can improve the member journey through customized feeds that serve content based on each member’s interests and activities. - Show off your association
Nimble Communities is your association’s one-stop shop to highlight your value, reach more members, and streamline marketing efforts. - Built on the best technology
When you choose Nimble Communities, you’ll experience the most innovative online community available for associations. Nimble Communities combines the industry-leading Salesforce Experience Cloud platform with unique association-specific capabilities.
