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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

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Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

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Opening the Door to Government Members

Associations Now

Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. Right now, we are in the process of creating a group model or structure that would more closely resemble a hybrid membership,” Adams says. “We The Society for Nutrition Education and Behavior is a case in point.

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