March, 2017

Trending Sources

Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers. It’s comparatively easy for customers to find alternative solutions to your product and switch. Customer retention as a business advantage. Where are you losing people?

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference. The first was as a volunteer board member, witnessing (and participating in) an unfocused and opinion-laden discussion about where the association in question should be taking its annual conference. Then I did something unexpected.

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you? web development olkin communications responsive web design personalization

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […].

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Association Brain Food Weekly: 3.17.17

Reid All About it

Wine comes in at the mouth. And love comes in at the eye; That’s all we shall know for truth. Before we grow old and die. I lift the glass to my mouth, I look at you, and I sigh. Happy St. Patrick’s Day. That lovely poem is A Drinking Song by W.B. Yeats, one of my favorite poets. I made a pilgrimage to his grave long ago, just because. Have no fear. Gmail users: beware the latest phishing attack.

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More Trending

How To Get More Online Donations With Content Marketing

NonProfit University Blog

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Today I’m going to show you how to get more online donations with content marketing. Here’s how it’s done: What Is Donor Intent. Donate my car”. in 2017.

6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset. Likewise, the potential of shrinking your list places you in danger of losing revenue, members or donations. […].

Why People Aren’t Opening Your Emails

Associations Now

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational. Ever have an email address so riddled with junk mail that the only way forward was to get rid of the account entirely?

6 Effective Fundraising Ideas for Small Nonprofits (with examples!)

Wild Apricot Blog

This is a guest post by Adam Weinger, President of Double the Donation. A challenge I’ve come across with small nonprofits is finding a fundraising idea that will make a big impact, but will also be inexpensive. From my experience, there are six types

Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. While considered less weighty than other skill sets, soft skills are critical for success. Numbers win every time.

Cool Association Social Media Jobs This Week – March 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate and strengthen the AMAF’s mission and brand. photo credit ). Jobs Jobs Jobs

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Leading Your Association Over Uncharted Territory Association executives and directors have been hearing for years now that change is coming. Membership apathy and decline. Decreasing revenues. Industry consolidation. Competition for education, other programs and services. Governance paralysis. For a growing number, the time to change is now…or perhaps never. The case for change must be made.

Online #learning exams and assessments.

YourMembership Blog

Why learners embrace them and associations are best qualified to deliver them. I cringe at the thought of my dreaded experiences as a youth with standardized Scantron Tests and the small answer bubbles. I always felt I had to perfectly mark them or else worry about getting counted wrong or illegible by the scoring robots. […].

Let’s Get Headless: A New Way to Consider Content Management

Associations Now

A recent trend in content management systems is something called the “headless CMS,” which separates the management of the content from the main website. Here’s why that trend is one that associations should look into—especially those with a large content footprint. Your association has a lot of content, and it has to go into an increasing number of places. Losing Your Head.

45 LinkedIn Groups for Nonprofit Professionals to Network or Find Jobs

Wild Apricot Blog

There are hundreds of nonprofit groups on LinkedIn. Here I’ve segmented the top ones into the categories and written a few lines about each to help you decide which ones to join. networking LinkedIn-Groups LinkedIn

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Should you remove negative reviews from your community?

Higher Logic

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else. The truth is, consumers trust peers, even if they find that advice online. What do you do? Offer a suggestion.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Increase staffing.

4 Things Your Members WANT to Hear

MembersClick

You probably spend a lot of time crafting and sending out messages to your organization’s membership. But are those messages even being heard? And if they are, are they resonating with people?

3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees. Or, are you looking to increase the number of people taking your online courses? […].

How Much Is Too Much for a Membership Dues Increase?

Associations Now

Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues? Last week, Costco, the second-largest retailer in the United States, announced that it would be increasing member dues for the first time in six years , mainly due to disappointing earnings results. I was paying to not use it very much, so I just quit,” he says.

6 Steps to Turn Your Website Into a Donation Generation Machine

Wild Apricot Blog

I’ve seen some nonprofits slap a link to their PayPal account onto their website and consider the job done, but it’s often those same nonprofits who come to us wondering why they’re not seeing a boost in donations. Here are the six steps to turn any website into a donation generation machine. website donation

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Bringing Real-Life Neighborhoods Online: NextDoor’s Privacy Issues

Higher Logic

NextDoor reinvented the idea of a neighborhood listserv, and turned what used to be mass emailing into an online neighborhood community. To join, you simply confirm your address via credit card, phone number, or a postcard sent to your house. It’s an empowering concept that has taken off - as of June 2016, over 100,000 neighborhoods in the United States had joined NextDoor. What could go wrong?

Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President of Communications , Chesapeake Bay Foundation – CBF seeks a new Vice President of Communications. Communications is one of CBF’s four operating programs. photo credit ).

Association Brain Food Weekly: 3.3.17

Reid All About it

Today is the birthday of Alexander Graham Bell. Imagine what he would think of our phones now. I like this quote of his: “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”. By the way, his old house in Georgetown is for sale if you’ve got a few million hanging around. Moery. 1 CAE credit.

Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.

Does Your Association Need Cyber-Liability Insurance?

Associations Now

Cyber insurance covers your association when your cybersecurity measures fail, but how do you know whether your association needs it? Here are a few questions to ponder. When our daughter entered toddlerhood, my husband and I kid-proofed our house. Well, one day, not too long ago, there was a span of 10 minutes or so, which in retrospect, I should’ve realized were way too quiet. (It’s Read More.

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How An Old Interview Approach Increased Our Volunteer Retention by 30%

Wild Apricot Blog

If you’re experiencing low volunteer retention, you’re familiar with how much time and resources it can take to constantly market and recruit new volunteers. But what most nonprofits don’t realize is that the problem may lie in how your candidates are interviewed. In my experience, one simple simple change to that process may dramatically improve volunteer retention. twentyhats elisa interview retention volunteer

Meet Your Community Manager: Katie Bapple

Higher Logic

Ever wonder who the people behind the curtain are here at Higher Logic? We’re introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…). In this seventh installment, we’re introducing our newest community manager, Katie Bapple. A: The future.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you! Create Images. Canva. Visuals are a very important part of any content. Piktochart. Just use Over. Olapic.

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Association Brain Food Weekly: 3.10.17

Reid All About it

How often do you find yourself doing something that’s at odds with what’s best for you? Something you do to check out and ignore what the best truest part of you would do. Maybe you’re procrastinating. Maybe you’re resisting something difficult. Maybe you’re lazy. What’s numbing you from your guidance system? That’s not my line – I heard it this morning on a podcast. This one life is all we’ve got.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando. The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. This […]. patrick's day

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The trend will likely cause changes in how security is managed and how success is measured. The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. percent from 2016, and will likely grow to $113 billion by 2020.

How to Create a Nonprofit Facebook Page and Get Followers

Wild Apricot Blog

If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour. followers Facebook

How to Increase Participation in Your Online Community Using Social Psychology

Higher Logic

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. I gave in and started studying. A few months later, my new HTML skills led to a raise. That’s social psychology at work. FOMO).