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How Data Analysis Helps Create Better Events

Associations Now

Lend a Helping Hand Data analysis firms like Bear Analytics are quickly gaining popularity in the association space, but if you’re not working with a big budget it might be a challenge to hire an outside firm. Recent trends in data analysis are starting to touch every part of the association business, and that includes tradeshows. Selling data analysis to the board?

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

The post Buzz-Worthy Advice for Member Engagement and Market Analysis appeared first on Associations Now A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. Enjoy. What really affects membership performance? The heart of engagement.

Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

Beth Kanter's Blog

Her most controversial point was: “Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.”. Earlier this month I co-facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Yet, they are held back because they lack the resources or skills. nptech?

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible


Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. All statistics are aggregated to protect individual privacy. are married, an average age of 27.8

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter's Blog

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. ” My answer is: ”Don’t ask me, ask your audience.”

Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Conduct a SWOT analysis. Even conducting a simple SWOT analysis when freshening up your conference plan can really improve implementation. I had the pleasure of presenting this year at the ASAE Annual Meeting and Exposition in Nashville. And, believe it or not, I didn’t talk about meetings or learning. The Case for Execution. So, what’s at risk with poor execution? Staff-driven?

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Four Questions to Answer before Setting a Membership Growth Goal

Membership Marketing

Cost of Wrong Strategy Economics Marketing Channels Marketing Planning Potential AnalysisThe late, great Yogi Berra once said, “If you don’t know where you are going, you might end up someplace else.” His thoughts certainly hold true in membership marketing. Everyone likes a catchy phrase. A leader may have stated a goal like, “20,000 members by the year 2020.” However, the frustration and challenge for many membership marketers is the goal may have been set without understanding the context of what it will take to achieve the goal.

Learning plans for the New Year

Aaron Wolowiec

To determine what should comprise a learning plan for you or your team, consider the following three-step approach: Organizational Analysis. Performance Analysis. January has nearly come and gone. It’s hard to believe. Just this week my chiropractor reminded me that 2015 is about 1/12 over. And then New Year’s Eve passed us by in the blink of any eye, too. What performance gaps exist?

10 tactics to ensure your strategic plan addresses member learning

Aaron Wolowiec

Conduct a full SWOT analysis to identify learning gaps and priorities, environmental cues and organizational capacity. Explore opportunities for the application of web-based, virtual and hybrid programs based on survey analysis and market research. Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document. Learning. Professional Development. Conference. Meeting. Finished?

Google+ is here. What now?


As you can imagine, we’re exploring Google+ and reading a lot of analysis about what its effects will be, for individuals and eventually for businesses. Bonus: A really good list of the most useful analysis blog posts out there by Shel Holtz, and, below, the G+ theme. Debunking the hype tech/analysisSo I’m percolating away. Google+ is here. What now? Yeah, baby.

Data for Good – from the Nonprofit Blog Carnival

Wild Apricot Blog

Great advice and tips on measurement and data analysis for non-profits. Here''s the June Nonprofit Blog Carnival round-up on "Data for Good". data nonprofit blog carnival

Strategic Planning for Life

NonProfit University Blog

Articles BHAGs Clara Barton nonprofit strategic plans SWOT analysisAs the fourth anniversary of my mother’s death approached, I thought about all of the things that have transpired in that short span: too many deaths in the family and too many diagnosed with life-threatening illnesses; a nice number of graduations, mostly happily employed grandchildren and a pending wedding. What a gift!

How high is high and how low is low? Steady State Analysis is your "Early Warning Advisor"

Experts in Membership Marketing

The formula is called 'Steady State Analysis' and is one of the most important, foundational, formulas you can use to assist you in developing your member acquisition and member retention strategies. Steady State Analysis defines the equilibrium of total membership where members gained will equal members lost. Here are a few examples of how to calculate Steady State Analysis: Annual New Member Input: 1,000 Lapse Rate: 20 1,000/.20 Steady State Analysis Projections Membership Economics of MembershipWell, here is a handy formula that will help you determine ".how

Why Employee Engagement Should Be Part of Your HR Strategy

Association Management

With behavioral interviewing, the questions are designed to evaluate competencies that proper job analysis reveals are indicative of successful job performance. Perform a thorough job analysis. We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare. It starts before the interview.

What We Love About the New Business Impact of Online Communities Study

Higher Logic

This brings the new data full circle, because we’re given new data analysis, a new framework to benchmark our performance, and then a new “to-do” list for any community to get started. That’s a sizeable number. While we may not do a great job of tracking our community’s competitive advantage and revenue/cost savings right now, one thing is clear: communities have impact.

R is for Open Source Statistical Analysis Programming Language

High Context

I read in the New York Times today about an open source programming language and environment for conducting statistical analysis. The story indicates it is easier to use by non-programmers who want to do custom analysis. R, the Software, Finds Fans in Data Analysts : R is also the name of a popular programming language used by a growing number of data analysts inside corporations and academia. It is becoming their lingua franca partly because data mining has entered a golden age, whether being used to set ad prices, find new drugs more quickly or fine-tune financial models.

The Data Approach to Community

Higher Logic

Anyone can dive into data analysis, and everyone should – it’s information that will pay off in the long-run. But the whole point of collecting as many data points as possible is to drive future processes and campaigns that will leverage those novel data points, ultimately bringing you better analysis on historic trends. Find data analysis tools that fit your goals.

How an AMS-LMS Integration can Create Value for You and Your Members


Change-makers are disrupting the status quo by positioning both components as equal partners and are giving the same investment in their analysis of LMS alternatives as its AMS counterpart Historically, associations have viewed their AMS as their primary application and LMS as a component for storing learning content.

Plexus Consulting Group?: Strategy for Unpredictable Times

Plexus Consulting

A traditional approach for organizational strategy is based on the view that with sufficient analysis, organizations can make reasonable assumptions about their markets, financial and human resources, technology and customer services, and be successful. skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. or international market expansion. Monday, April 23, 2012. Strategy for Unpredictable Times. By Virgil Carter.

Best Practices for Boards and Working Groups

Association Management

A take-home message of our analysis is that the dissenting voice should be welcomed. Sometimes you can find information for best practices for Boards and working groups in the most unusual of places. A recent article in a scientific journal entitled “ Why too much evidence can be a bad thing ” talks about how sometimes too much evidence can be a bad thing. Boy, this nails it.

Top 5 essentials for your membership marketing strategy

Optimist Consulting

SWOT analysis: Analysis of your organisation’s internal s trengths, w eaknesses and the external o pportunities and t hreats to your organisation. PESTEL analysis: Analysis of the external factors that impact your organisation, eg political, economic, social, technological, environmental and legal. 1.Why have a marketing strategy? Challenges for your strategy.

Plexus Consulting Group?: Strategy for Unpredictable Times

Plexus Consulting

A traditional approach for organizational strategy is based on the view that with sufficient analysis, organizations can make reasonable assumptions about their markets, financial and human resources, technology and customer services, and be successful. skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. or international market expansion. Tuesday, February 28, 2012. Strategy for Unpredictable Times. Virgil Carter.

Wild Apricot Software News November 2013

Wild Apricot Blog

Here’s a look at some of the initial groundwork that our design and analysis team has begun for future versions beyond 5.0. news Wild Apricot

Plexus Consulting Group?: How to Define Success?

Plexus Consulting

The beginning of each year is often a time of analysis and planning for many non-profit organizations. skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. or international market expansion. Monday, December 19, 2011. How to Define Success? By Virgil Carter. It’s often a time for analyzing past performance and planning for next year’s activities. Has the past year been successful? Is it performance? Posted by.

Friday Quote: God Was A Mathematician

Jamie Notter

In Chapter 5 of Humanize , we actually go back a few centuries in our analysis, pointing out that the entire western world has been looking at the universe in a very mechanistic way since the 1600s, and we have Sir Isaac Newton and his contemporaries to blame. God was a mathematician, seventeenth-century scientists firmly believed. He had written His laws in a mathematical code.

Quick Tips and Ideas – The Role of Market Research and Data Analysis in Recession-Proofing Your Association

Association 20/20

Develop “X-Ray” Vision through Market Research and Data Analysis . Gather and maintain a 360 degree view of the direct and indirect opportunities and threats to your association by observing, measuring and monitoring trends and developments through market research and data analysis. Conduct regular quarterly omnibus surveys with members to identify/track trends and developments.

Positive Association Disruption

Potomac Core

Utilizing member interviews, financial analysis, and survey results, Morgan established a “Core Focus” somewhat similar to the “Profit from the Core” approach developed by Bain and Company’s Chris Zook. Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. The 2016 PWC U.S.

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Tips for Forecasting Membership Growth in the New Year

Membership Marketing

It is called a Steady State Analysis. To do a Steady State Analysis with membership, you use a simple calculation based on current new member input and the organization’s lapse rate (non-renewal rate). Steady State Analysis is also a useful tool for studying different membership growth options. The concept of steady state can be illustrated with a bucket of water.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

Content analysis can be as simple as comparing open and click rates, reading and discussing online comments or talking with members in person about your communications. Finding out what your membership wants from your organization also can take the form of a more in-depth communication gap analysis that delves into member demographics, information needs and communication preferences.

We’re Not As Good As We Think (Friday Quote)

Jamie Notter

Today’s “Friday Quote” comes from the May 2014 issue of Harvard Business review , from some researchers that have evidence that using an algorithm to hire employees yields people who consistently outperform employees chosen by a human being: Our analysis of 17 studies of applicant evaluations shows that a simple equation outperforms human decisions by at least 25%.

The Future is Flatter

Jamie Notter

I’m always happy to see research that supports what we wrote about in Humanize. The lastest comes from an article in MIT’s Sloan Management Review about success Nestle had with a social media campaign. What’s a little disconcerting is the casual way that the authors characterize the global companies and their inability to learn, as if that is something that is optional.

Techniques and Tools: How To Visualize Your Network

Beth Kanter's Blog

You can do a whole network analysis. Using the analysis steps below, it can help you be more intentional with online networking, learning, and building thought leadership. He did an analysis of his Facebook friends to explore the connections that consist among them. You can spend time adding labels to specific clusters of your network to help with your analysis as I did.

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The Best Thing You Can Do to Set Your 2017 Up Right


Results delivered via a multi-layered Workplace Genome Report, plus a digital dashboard for deepening your analysis (access to the dashboard extends for a full year). Do you care about workplace culture? Do you want to align your strategy and business goals with your culture for exponentially better efficiency and results? Do you want to improve employee engagement?

Maintaining Your Business Continuity in the Event of a Man-Made or Natural Disaster

Association Management

Perform a Business Impact Analysis! Business Impact Analysis (BIA) – Your BIA involves identifying the potential effects a disaster will have upon the business. It’s 3 a.m. and you’re awakened by the sound of your cell phone ringing on your nightstand. Your first thought is always, “Something happened to the kids!” or “A family member is in trouble!” And our customers?!?”. Tomorrow?

You Might Be An Association Professional.

Association Subculture

If you find yourself running a SWOT analysis on someone you just started might be an association professional. Just for fun today.couldn''t help myself. If you offer your husband a cup of tea and you ask him if he''d like lemon or constant might be an association professional. If you find yourself discussing the "policy" regarding borrowing the car on Friday night with your might be an association professional. If you refer to leaving for vacation as "load out".you you might be an association professional. you might be an association professional.

Bill MacDonald Joins the Velvet Chainsaw Team

Velvet Chainsaw

We’re excited to welcome Bill MacDonald, Vice President, Analysis & Insights to the Velvet Chainsaw Consulting team starting November 2, 2015. Getting this right, requires a foundation of thorough analysis and deep insight. Analysis to insight is VCC’s greatest differentiator today and is a muscle that will continue to mature with the addition of Bill!

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Are We Risk Averse or Risk Ignorant?


The decision makers may fear change or even have a knee-jerk reaction that something is “too risky” but I’m not sure risk analysis affects their decisions. We won’t know what will happen when we introduce a new product or service, redefine membership, restructure the organization or engage our members via social media but through risk analysis we can speculate potential outcomes.

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

That’s according to a new analysis by the IT research firm Gartner, which says prevention-driven approaches are falling by the wayside in its recent report, “ Market Insight: Security Market Transformation Disrupted by the Emergence of Smart, Pervasive and Efficient Security ” [subscription required]. percent from 2016, and will likely grow to $113 billion by 2020.

Hot Association Membership and Marketing Jobs this week – January 26


The Marketing Manager will lead the creation and management of the strategic marketing plan, including creative and concept development; management of the marketing budget; implementation and analysis of marketing campaigns and metrics; management of day-to-day tactical functions of marketing and related programs that support the goals and objectives of BIO. photo credit ). Jobs Jobs Jobs

TMC is Your Go-to Resource for Association Growth in 2017 - Moery Company

The Moery Company

Patty conducts research, analysis, and assessment services for Moery association clients. President JP Moery with Chief Analyst Patty Leeman at HQ today. She’s taking our game to the next level! Check out our Business Consulting Services for Association Growth. And, stay tuned for their Association Labs podcast posting tomorrown “Getting Your Data in Line for 2017.”