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The Role of Online Communities and Customer Portals in Sales Enablement

Higher Logic

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone. What is Sales Enablement?

2017 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Recruiting and engaging young professionals. Growing and diversifying revenue. Stopping the membership bleed. Where to begin? And even more importantly: What to do? Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company. Community and Collaboration.

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” In the midst of all the Diet Cokes that I shared with various conference participants, a few musings about the world of security have become clear. First, the level of threat exposure has never been higher. women in cybersecurity. SAFECode.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight. No more. start my day by reading a book. You remember those. I set the timer to 20 minutes. Next, I meditate for 20 minutes.

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Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight. No more. start my day by reading a book. You remember those. I set the timer to 20 minutes. Next, I meditate for 20 minutes.

Could Less Be More When It Comes to Meetings?

Associations Now

You may think giving attendees more options and choices is always better, but what if it turned out that offering them a little less is the way to go? Some ideas for making it happen. The other weekend I was trying to pick a place to go for dinner in my neighborhood. I was hemming and hawing: Did I feel like Thai? Or pizza? Or ramen? Or a burger and fries? couldn’t decide.

4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […].

20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Part two of this series will include the remainder of the list. 1. Annual Business Meeting. Don’t do this as part of a general session. Attendees.

New Research and a Welcome Surprise from Foundation CEOs

Beth Kanter's Blog

New Research and a Welcome Surprise from Foundation CEOs. By Lindsay Austin Louie. How much promise do the following practices hold for increasing foundations’ impact in the coming decades?” The twenty-four potential answers provided covered a broad spectrum of philanthropic practice, from taking more risks, to providing more general operating support, to engaging in impact investing.

Report: Influencer Marketing Is Still on the Rise

Associations Now

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve. Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. For one thing, it can be difficult to assess the return on investment of these campaigns. The Current State of Influencer Marketing. Looking to the Future.

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Odds are you don’t, and neither do most, yet industrial design impacts our lives daily.

Revenues, Expenses, and Assets.Oh My! Canada's Premier Association Financial Benchmarking Resource is Here!

Portage Group

Do you ever wonder how your association stacks up when it comes to your finances? Could your expenses and liabilities be lower? Your operations leaner? Your education, programs and events more revenue-positive? The CSAE 2017 Canadian Association Financial Operations Report has arrived and is available through the Canadian Society of Association Executives. Interested in learning more?

3 Things That Scare Your Members (And How Your Association Can Help)

MembersClick

We all have fears and insecurities, but we don’t like to have fears and insecurities. They make us uncomfortable, and worse, vulnerable (but not in the good way Brene Brown often talks about). That said, this is an area in which your association can really be of help.

Virtual events engage and grow value for association members.

YourMembership Blog

Online events are an efficient way to serve your members, career center users and niche industry, while generating revenue. Virtual events effectively grow your association’s value to members. It offers them a convenient, dynamic, low-cost way to engage with your association between your annual meetings and other onsite events. Associations today are holding many different […].

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Infographics Out, Quality In: Report Highlights Content Marketing Trends

Associations Now

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. That’s the recommendation of a new study from the marketing-resources firm Clutch. Case in point: infographics.

Come to the Nonprofit Talent & Culture Summit!!

SocialFish

Will you join us at the 2017 Nonprofit Talent & Culture Summit  April 5 – 7th in Washington, D.C.? It’s going to be awesome! And not just because Jamie will be speaking about unlocking your org’s genetic code … The Nonprofit Talent & Culture Summit is the social sector’s only convening focused on critical talent issues. Register here. Join us!! Mark Your Calendars

Managing Learning at your Association Annual Conference

WBT Systems

Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Almost every association hosts conferences for their members and for many associations these events comprise the majority of their training. What You might be surprised.

Should Your Association Be Active on Instagram?

MembersClick

Instagram has been out for a while now - since 2010 actually. And in that time, it’s grown tremendously. As of December of 2016, the photo sharing network had 600 million monthly users (up from 500 million in just July of 2016). That’s some pretty significant growth! That said, should your association be using Instagram? Well, in all honesty, it just depends.

7 steps to select the right LMS for your association, part 3.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is the final installment of a three-part series. For a refresher, here’s Part 1 and Part 2. At Tagoras, a lot of technology […].

4 Components of a Good Reserves Policy

Associations Now

Along with protecting the association from financial downturns and funding new initiatives, creating—and adhering to—a detailed reserves policy will help you manage board and staff expectations. Finances are one of the top sources of stress in a marriage, according to the American Psychological Association’s Stress in America Survey. It’s easy to see why. Pun intended. Refer to the policy.”.

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

Keeping the Heart a Part of the Association’s Repetitive Offerings

Smooth The Path

Think of a time you attended a new event. It might be something as small as a community craft beer tasting. In that first year, you may have noticed a few logistical issues, but the event had something special. The organizer put their best effort into it. The vendors were excited. The ticket holders were curious and ready to have fun. Maybe you buy a ticket and attend the event a few years later.

How to Clean Your Association’s Database: 5 Tips

MembersClick

Database management is TOUGH, especially if you’re doing it all manually. Over time, you’re bound to find typos, duplicates, outdated information, and maybe even some false information altogether. That’s why from time to time, it’s good to give your database a little scrubbing. But with 500+ members, where do you even begin?

20 Ways to Remake Your Annual Meeting – Part 2

Velvet Chainsaw

We outlined the first 10 things you need to kill — from making your annual business meeting part of your general session to promoting invitation-only events — in order to bring your meeting up to speed. Here are the next 10 elements to knock off. Your distinguished-lecture series does not engage. Many associations have awards or honorary lectures named after a pioneer. We’re all visual learners.

Conference Circuit: Happy Campers

Associations Now

Rundown Attendees: 1,300. Sessions: 150. Premier Sponsors: 7. The American Camp Association’s 2017 ACA National Conference starts next week in Albuquerque. Around 1,300 are expected to attend. Organization: American Camp Association. Conference: 2017 ACA National Conference. Venue:  Albuquerque Convention Center. City: Albuquerque, New Mexico. Have a Meeting on the Horizon? All inclusive.

Association Labs – Episode 75: Life Hacks from a Good ‘Ole Oklahoma Boy - Moery Company

The Moery Company

As 2016 drew to a close, many bloggers, leadership gurus, and self-improvement specialists provided you guidance on “resolutions” for the coming year. With February 2017 now coming to an end, most of us have to admit that some of those resolutions have fallen by the wayside. Host JP Moery – a good ‘ole Oklahoma boy shares some ways to reinvigorate those goals you’d set for yourself.

DC 7

Come as You Are to This Association

Smooth The Path

What makes some associations high-performing and the rest so-so? Why do some teams reach or even exceed their goals and why do some fail? How do some organizations embrace change while others can’t seem to get out of their own way? These questions are coming up more and more in the association community. And this example gets right to the root of the problem. It is not safe to fail.

The One Thing Your Association Needs to Multiply Member Engagement

MembersClick

You have a website, post semi-regularly on social media, host various meetings and events, but you still feel like member engagement is an issue at your association. What’s missing? association management member engagement membership management Small Staff Chatter

Book Review: Joan Garry’s Guide to Nonprofit Leadership

Beth Kanter's Blog

I’m a huge fan of Joan Garry’s blog and podcast.    I consider the “Dear Abby” of the nonprofit world, dispensing practical and brilliant advice to nonprofits with her wonderful sense of humor. First, let me say this now – this is a MUST-READ book for nonprofit leaders and board members.   Go buy the book now because it is going to be a huge hit. Books

Does Your Membership Team Have Ninja-Like Reflexes?

Associations Now

At the ASAE Great Ideas Conference next month, an experienced Parkour athlete will train association leaders on flexible movements. Here’s what membership teams can learn from the sport’s mind-body connection. If there’s an obstacle in your path, can you climb or jump over it? If you’re trained in the art of Parkour, like Dan Scheeler, CAE, you can. So what exactly is Parkour? Not Afraid to Fail.

Discover how to Engage Learners with TopClass LMS at iNNOVATIONS 2017

WBT Systems

WBT Systems is proud to sponsor  iNNOVATIONS 2017 , hosted by Advanced Solutions International (ASI) in Orlando, Florida on March 8-9. We We are very excited to sponsor INNOVATIONS, where this year we will be showcasing TopClass 10 LMS and our seamless integration with iMIS. TopClass LMS and iMIS: Integrated, Engaging, Cloud-Safe Learning. Check out What’s new in TopClass LMS version 10?

Helping Ourselves Before Helping the Association

Smooth The Path

We all want to feel like we’ve made a contribution. Leaving a legacy would be great. We hope we will make the world a better place. So how do we know we’ve made a positive contribution? This is a gray area, especially when our aspirations are sometimes super-human. Some of these substitutes are busyness, related to busyness is not sleeping, as well as packing the schedule months out.

Engaging Your Association’s Introverts: 3 Tips

MembersClick

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts? If not, it might be time to offer a few new outlets/opportunities.