I Miss Social Media
JULY 15, 2014
So in that vein, I want to lament about something I miss about the old days: social media. It’s funny to think of social media as a component of the “old days,” but honestly that’s what it feels like to me today. I’m not saying social media is dead or even a bad thing now (this is a blog post, after all). Social Media
Social Media for Associations 101
OCTOBER 1, 2014
Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. Social media is designed to be interactive. Awareness?
Social Media Stress is Real
MARCH 13, 2017
Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane.
The C-Suite's Role in Social Media
OCTOBER 5, 2016
Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? If your organization is on social media, you should be too.
Five Social Media Marketing Trends for 2017
DECEMBER 27, 2016
In social media marketing, whenever a door closes, another one has opened. The quicker your association adapts, the better you will be at using social media to your advantage. Most social media content is permanent once it has been posted. To keep new posts from losing their power, many social media apps now make content that expires.
What If Don Draper Ran Social Media for Your Association?
MARCH 27, 2012
Corporate + Social. What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? That’s how social media feels a lot of the time.
Association Social Media Jobs
SEPTEMBER 25, 2016
We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! photo credit ). Featured From the Trenches
How Your Association Can Succeed in Social Media
MAY 19, 2016
Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way. Most organizations already know which social channels their audiences prefer.
Social Media Crisis Management for B2B
MAY 29, 2014
This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.
Cool Association Social Media Jobs This Week – March 2
MARCH 2, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires strong written and verbal communications skills, a solid customer service orientation, and a working knowledge of contemporary marketing and communications tactics including print, broadcast email, web content and design and social media.
The Power (and Limitations) of Social Media
Golden's Rules for Association
APRIL 24, 2016
At a recent conference, I was diligent in my efforts to use social media to not only capture my own notes, but share them with my colleagues and associates, present and absent. Social Media & Associations associations impact twitterI got a decent amount of reaction and interaction for my efforts. Retweets, likes, comments and discussion. Nothing remotely viral, mind you, but my […].
The Art of Social Media Listening
FEBRUARY 10, 2015
Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).
2017 Social Media Cheat Sheet – Updated!
JANUARY 9, 2017
Content Strategy Cool Social Tools Implementation PotluckTip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ).
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Healthcare Social Media
JUNE 25, 2014
Interested in healthcare and social media? It was actually a presentation for their members, on how /why to use social media for their own eye clinics. Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old.
“It takes rules and policing to appear responsive and free on social media”
DECEMBER 18, 2014
He talked about strategies and challenges for social media at RICS, the 120,000-member-strong organisation that serves development and management of land, real estate, construction and infrastructure professionals. It was a very insightful presentation that chartered their social media journey. Create social media channel rules and review them regularly.
A YP-Friendly Social Media Strategy
OCTOBER 6, 2016
Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. How can association social media managers tap into micro-communities?
eCommerce Social Media: 4 Trends for 2017
JANUARY 11, 2017
However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? You’ve gotta find a good audience on Facebook ads, Instagram ads and more and more, on Pinterest and other paid social media accounts.
A 12 Word Social Media Policy
NOVEMBER 29, 2012
Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. And if information is proprietary or confidential, don’t disclose it in social platforms. 12 words.
Is Timing Everything On Social Media?
Wild Apricot Blog
JUNE 23, 2014
There''s a lot to think about if you''re just getting started with social media - who will post and when is the best time? social media Here are some resources and a fun infographic that might help.
Burn your social media strategy
DECEMBER 17, 2015
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.
Association Social Media Best Practices
OCTOBER 16, 2013
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Yes, young people are using social media….but
Four Blissfully Easy Ways To Use Social Media For Your Events [Infographic]
APRIL 4, 2014
According to Joinin (formerly Eventility), events and social media are a match made in heaven. Related Stories Visual Social Media Rules! Tips To Leverage Visual Social Media [Infographic] The Social Media Battle Of The Sexes [Infographic] Social Media Is All About Revolution [Infographic].
A New Strategy for Event Social Media
MAY 3, 2016
At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should event social media be a deeper part of the process? A new startup makes the case for social strategizing months before the event. When it comes to event social media, is your association’s problem a lack of planning? So, what’s his trick?
Stop Wasting Time with Social Media
SEPTEMBER 18, 2012
Corporate + Social. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Give up on social. Then you haven’t really tried social. Social Media and Business Trends. Corporate + Social. Tags: business social networking , communication , Corporate Social Networking , member organizations , social media. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations.
Resource: The Social Media Toolkit for Nonprofits
Beth Kanter's Blog
SEPTEMBER 7, 2016
The Skills Platform and Zoe Amar have created the Social Media Toolkit to aid professionals within the charity and third sectors. There are many guides to digital and social media. The aim of the toolkit is to equip the charity sector’s already brilliant professionals with the right foundations, tactics and inspirational case studies to use social media effectively.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.
The Social Media Pocket Guide
OCTOBER 7, 2014
We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. GET IT HERE (Free of course!).
Win with Social Media at ACCE2012
AUGUST 1, 2012
Corporate + Social. Win with Social Media at ACCE2012. Check out the following video for details: Social Media Contest at ACCE . Social Media and Business Trends. Corporate + Social. Tags: ACCE Convention , chambers , social media , video. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team. Partner Programs.
The Importance of Testimonials and Social Media
JULY 21, 2014
Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. That is where social media comes into play. Social Sharing.
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
Time to Declare Independence From Social Media?
JULY 5, 2016
The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. “The vast majority of brands are still holding on to an old view of how social works, which assumes organic reach is a valuable channel,” he argued. The post Time to Declare Independence From Social Media?
The Extraordinary Social Media Event Marketing Guide Infographic
JANUARY 17, 2014
Having a social media plan for your next event is critical to your success. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan. What success have you had using social media for your events? What tips do you have for those implementing social media for their conferences and events?
22 High-Impact, Low Cost Social Media Opportunities for Nonprofits
Wild Apricot Blog
JUNE 20, 2012
For non-profits new to social media, guest blogger, Brad Aronson offers 22 social media opportunities to consider. social media
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! At ASAE social media is in the Marketing and Communications Group, and the social media manager reports directly to the senior manager of public relations. 6 ) Have you done any social media campaigns?
Social Skills: How Associations Use Social Media
JULY 17, 2015
We already know that associations are becoming more confident and strategic in how they use social media. But two new studies offer a by-the-numbers look at what they’ve done in the social space in the last year. The post Social Skills: How Associations Use Social Media appeared first on Associations Now
Can We Keep Social Media from Sucking?
DECEMBER 19, 2012
Is social media starting to suck? Social MediaTwo stories on the internet caught my attention this week. The first was a blog post from Mark Schaefer on the business case for buying facebook likes. Yes, that’s the business case FOR buying them. His argument seems to be that whether it makes sense or not, we now give value to a brand that has a high number of likes.
How to Maximize Social Media at Conferences
SEPTEMBER 23, 2016
In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media. Used wisely, it can be a benefit to attendees.
5 reasons nonprofits have an advantage when it comes to social media
FEBRUARY 15, 2017
Regardless, imagine my surprise when I read this post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Nonprofit social media managers get to deal with people who are passionate about their cause.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.