2004 Member Engagement millennials Revenue 
Potomac Core
MARCH 3, 2020
As Associations deliver business and professional solutions, members perceive them as relevant and necessary. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Millennial’s as key to club workforce. Millennial’s as CMAA’s future base.
.orgCommunity
OCTOBER 8, 2019
Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. How are we listening to our members?
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