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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. GrowthZone explains how to improve morale and reduce employee turnover by providing a more enjoyable, rewarding, and humane work experience. . – Association staff retention. CAE credit. More info/register.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Happier members means more members. Hopefully, if your members are sticking around, you can turn them into MVPs to advocate for your association to others, hitting your goal of member acquisition in the process. Your member retention rate reveals how well you’re engaging and providing value for your members.

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CXPA Elevates the Customer Experience with Community

Higher Logic

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

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Why the Membership Professional Is a Rare Breed

Associations Now

In a pair of discussions in ASAE’s Collaborate forum [member login required], one association said it was considering either significantly rescoping or simply not refilling a vacant membership director position because it enjoyed a high market penetration and high retention within its niche industry. The job was all process.

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Too Many Ideas for Boosting Member Retention? Never!

Associations Now

Kerri McGovern, senior director, marketing and member services at ACA, says members reaching about a decade as chiropractors are “in the sweet spot of their practice,” meaning they’ve passed from an early-career phase of learning and growth into a more established stage. Get leaders involved in retention. .