2015 Leadership Member Experience millennials 
Association Adviser
JULY 28, 2016
We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” NCRA’s Good recalled a time 10 years ago when his leadership team thought trade shows were a dying breed. Tactics for engaging millennials. Re-branding isn’t the only way to connect with millennials. And guess what?
Association Subculture
AUGUST 2, 2011
is the bane of association leadership. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience.
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