2016 Association Value Content millennials 
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Communities are a great way to promote your association’s status in the industry.
.orgSource
MARCH 6, 2023
Perhaps it’s content that’s missing the mark. Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Associations revolve around relationships, but the shape of those connections has changed.
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