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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. As your members’ needs change, so should your offerings.

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. As your members’ needs change, so should your offerings.