Detroit Process Recruiting Strategy 
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.
Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says. How is it changing the tactics you use to recruit, engage, and retain members?
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