Detroit Process Recruiting Team 
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. This process helped Werner and her team identify the first six chapters. In a nutshell, they went where the action was.
Associations Now
AUGUST 7, 2018
Declining membership naturally causes sleepless nights for association CEOs and membership teams, and finding solutions to that challenge is critical for survival. For decades, RIA focused mainly on the auto industry in Detroit. How is it changing the tactics you use to recruit, engage, and retain members?
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