Remove dues services

Principled Innovation

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Even when dues payments are not a major revenue stream, the membership mindset still shapes the internal logic of the typical association business model. The typical association business model depends on member relationships that are becoming harder to maintain given today’s sky-high stakeholder expectations for value.

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Overcoming the association value gap: part II

Principled Innovation

Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” Unfortunately, since membership-centric business models wrap all value into membership, associations typically have few options for filling the gap that do not depend on membership.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Without question, it is the operative mental model behind the preponderance of association business models, even when member dues are not a major revenue stream. Indeed, the phrase, “membership organization” may well be the most orthodox description of an association’s organizational identity.

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